1. March 20, 2012 KATE PARK

3. You will learn about…
1. Basic knowledge of gold
 Proportion of gold in different karat gold
 Various colours of gold
2. Purple Gold
 Composition of Purple Gold
 Discovery of Purple Gold
 Characteristic of Purple Gold
 Purple Gold jewelry care

4. Proportion of Gold
0%
20%
40%
60%
80%
100%
24K 19K 18K 14K 10K
GOLD
OTHERS
How to calculate?
18K / 24K = 0.75
1. Basic knowledge of gold

5. Various Colours of Gold
COLOUR COPPER(Cu) SILVER(Ag) OTHERS
Yellow 25% 70% 5%
White 30% 60%
10%
(Palladium)
Pink(Rose) 60% 35% 5%
Purple - -
100%
(Aluminum)
1. Basic Knowledge of Gold (Cont.)

6. Purple gold is
a strange thing.
19K
PURPLE
GOLD
ALUMINUM
20%
GOLD
80%
It's not an alloy.
It is intermetallic
compound.
The bond between
gold and aluminum
is ionic bond.
Composition of Purple Gold
2. Purple Gold

7. Discovery of Purple Gold
2. Purple Gold(Cont.)
Invented by metallurgist Professor Loh (in Singapore)
Collaborated with Aspial Corporation Limited
In 2000, the world’s first Purple Gold made its debut
In 2002, Purple Gold was patented(Patent No. 82596)

8. Characteristic of Purple Gold
2. Purple Gold(Cont.)
 Low malleability
 React to acid and other contaminants

9. Purple Gold Jewelry Care
2. Purple Gold(Cont.)
Do not subject Purple Gold jewelry to chemicals
or physical stress
Remove Purple Gold before showering
Use a damp soft cotton cloth to wipe off any oil stains
or finger prints and dry it with a soft cotton cloth
http://www.purplegold.com/

10. On-line marketing
Purple Gold Marketing
CRM

11. Press Release & Offline Promotion Event
Purple Gold Marketing(Cont.)