1. Kaitlin Moorhead
Missouri State University
College of Business
Fashion Merchandising
and Product Development
(540)850-9105
kmoorhead05@gmail.com

2. Table of Contents
 Resume
 Introduction to Fashion
 History of Fashion
 Introduction to Fashion Construction
 Fashion Textiles
 CAD- Lectra Kaledo for the Fashion Industry
 Introduction to Product Development
 Advanced Computer Imagery for the Fashion
Industry
 Evaluation of Product Quality
 Applications of Product Development
 Merchandising Mathematics
 Fashion Show Production
 Visual Merchandising
 Fashion Merchandise Planning
 Entrepreneurship

4. Introduction to Fashion
Overview of the global fashion industry. Career options
in fashion merchandising, product development and
design are highlighted.
Report on an industry
professional and
description of their
involvement in the
Fashion Industry.
Studied color transitions and
created mood boards to
represent each season.

5. History of Fashion
A comparison of past styles to modern looks.
The study of fashion evolution from B.C. to current
fashion and how the influences of social, economic,
political, technological and global cultures impact
garments and accessories

6. Introduction to Fashion
Construction
Basic understanding of industry construction
techniques, terminology and applications of knit
and woven fabrics.
Created numerous
clothing items using
industry construction
techniques and flat
patterns.

7. Fashion Textiles
Studied the end use of
textiles as well as an in
depth look at fibers and their
properties in a variety of
textiles.
Study of fibers, yarns and fabrics. Industry
applications and end usage are examined.

8. CAD: Lectra Kaledo for the
Fashion Industry
Introduction to the principles and techniques of
computer aided design used in the fashion industry.
Designed a
Children's Winter
clothing line.
Created a unique
print for each
piece of clothing
and separate
color ways within
each print.

9. Introduction to Product
Development
Examination of product development through core
concepts, trends, color, and elements of design.
Understanding of the
color wheel, color
families and color
mixing.
Created a visual
dictionary that
defines several
different
silhouettes of
garments.
Shape Shifter
Project: paired with
another peer and
analyzed our style
based on body type.

10. Advanced Computer Imagery
for the Fashion Industry
Learn how to use current industry software, such as
Photoshop, Illustrator, and related programs for
fashion presentations and portfolio work.
Recreated a vest to
show detail and learn
different design
elements in Adobe
Illustrator.
Original designs
from start to finish,
created in Adobe
Illustrator.

11. Evaluation of Product Quality
The analysis of Product Development quality through
element identification, stitch and seam
classification, grading, fit, specifications and
performance evaluation
Stitch
classifications
and purpose of
specific stitch.

12. Evaluation of Product Quality
The analysis of Product Development quality through
element identification, stitch and seam
classification, grading, fit, specifications and
performance evaluation
Seam
classifications
and uses for
specific seam.

13. Applications of Product
Development
The development of multiple collections for a new
company from design to retail buyer or consumer.
Research includes target market, seasonal changes,
color, fabric selection, costing, specification sheets,
labeling, packaging, and line/trend boards.
Catalog spread
created in
Adobe
Illustrator to
express
knowledge of
magazine
layouts,
callouts,
costing, and
seasonal life
style pictures.
Flyer made in Adobe
Photoshop for local
Springfield Charity.
Created piece for
community
engagement
assignment.
Color transition chart to
demonstrate the evolution of
color throughout the four
seasons.

14. Applications of Product
Development
The development of multiple collections for a new
company from design to retail buyer or consumer.
Research includes target market, seasonal changes,
color, fabric selection, costing, specification sheets,
labeling, packaging, and line/trend boards.
Developed a Menswear
collection using Adobe
Illustrator. Did trend forecasting
and conducted demographic and
psychographic research for the
collection.
Created a company
logo and produced a
marketing campaign.

15. Merchandising Mathematics
Formulas:
Gross Margin=Net Sales- Cost of Merchandise
Gross Margin%= $GM/$NS
Markup $=Retail $-Cost $
Markup %= Markup $/ Retail $
Open-To-Buy= Merchandise Needed –Merchandise Available
Stock- Sales ratio= BOM Retail Stock/ Sales for Month
Basic retail and buying formulas are examined for the
purpose of understanding six month merchandising
plans and open-to-buy calculations. Case studies
include vender relations and negotiation strategies.

16. Fashion Show Production
Production of a runway fashion show from a zero line
budget; showcasing original study designs and hands-
on experience in fundraising, modeling, garment
selection, staging, and public relations.
We started with a zero-line budget and were able to
put together an 84 foot stage. We were in charge of
models, lighting, music, and the timing of the entire
show. As a production team, we earned over $12,000
from ticket sales, fundraisers, and donations; and had
over 1,100 people in attendance.

17. Fashion Show Production
Production of a runway fashion show from a zero line
budget; showcasing original study designs and hands-
on experience in fundraising, modeling, garment
selection, staging, and public relations.
During my time as a committee member, I obtained knowledge
about the different methods of planning, organizing,
executing and evaluating informal and formal production of
fashion shows. I was also able to assist in advertisements and
public relations for the show.

18. Visual Merchandising
Application of principles of visual merchandising
through hands-on experience with visual placement,
display focal points and background lighting for store
displays. From a visual perspective students will
explore media through the Internet, print and
branding.
Our visual display was based
on home furnishings and the
eight design principles.
Our visual display was
a timed assignment.
We had 20 minutes to
plan, sketch, create,
and coordinate 5 tops,
10 bottoms, 5 jackets,
2 pairs of shoes, and 5
different accessories.

19. Fashion Merchandise Planning
Department Sell Thru
Advanced merchandise mathematics. Apply six month
merchandise plan and OTB formulas through a
simulated buying experience including store planning,
merchandising and marketing.
Department Profit and Loss
Department Tab
Floor Plan

20. Entrepreneurship
Developing a fashion business plan from concept to
store opening including: target market, location,
merchandising classification, human resources, cash
flow sheets, profit and loss, store design, assortment
planning, marketing strategies and funding.
Completed business plan is critiqued by a financial
industry professional
Cash Flow ForecastProfit and Loss Statement

21. Entrepreneurship
Developing a fashion business plan from concept to
store opening including: target market, location,
merchandising classification, human resources, cash
flow sheets, profit and loss, store design, assortment
planning, marketing strategies and funding.
Completed business plan is critiqued by a financial
industry professional
Opening Inventory Plan
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