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Making the Case for Sustainable Business Practices:An Introduction
Outline What does sustainability really mean? Why is sustainability such a hot topic? Making the business case for sustainability Accounting and sustainability What can you do?
What does sustainability mean? Your definition To me, sustainability is a future where beings (human and otherwise) live fulfilled lives as part of thriving ecosystems.  Living sustainably means expanding the beneficial and minimizing the negative consequences of our actions on others in our community (and expanding our definition of community).
Definition of Sustainable Development 	Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts:  the concept of 'needs', in particular the essential needs of the world's poor, to which overriding priority should be given; and  the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs. http://www.worldinbalance.net/agreements/1987-brundtland.html, Gro Harlem Brundtland, Norwegian politician, diplomat, and physician
Definition of Sustainable Development 	Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts:  the concept of 'needs', in particular the essential needs of the world's poor, to which overriding priority should be given; and  the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs. http://www.worldinbalance.net/agreements/1987-brundtland.html, Gro Harlem Brundtland, Norwegian politician, diplomat, and physician
WHY NOW?
http://www.sustainablescale.org/images/uploaded/Population/World%20Population%20Growth%20to%20205.JPG
The 209 toxins found in mother’s milk of Inuit women living in North Alaska TRASH 4.4 pounds/person/day 38 Billion water bottles/year >$1B 125M phones/year, 65,000 Tons http://www.nytimes.com/2005/01/09/magazine/09TOXIC.html?pagewanted=all&position= http://safemilk.org/
North Pacific central gyre - A floating island of plastic larger than Texas Albatross on the Kure-Atoll LA River after a storm http://www.5gyres.org
http://ohvec.org/index.html
Impact on other species http://www.earthend-newbeginning.com/ http://www.jimmau.com/CONSEQUENCES/ http://greenoc.freedomblogging.com/2010/03/11/starving-dying-sea-lion-pups-wash-ashore/20937/ http://www.ngoilgas.com/news/gulf-of-mexico-spill-dome-sent-to-contain-leak/
http://www.biologicaldiversity.org/programs/climate_law_institute/350_reasons/index.html Species Extinction
Starving bear on Vancouver Island.   Very  reduced salmon run Spring and Fall, 2008.
http://data.giss.nasa.gov/gistemp/2005/
http://www.mirror.co.uk/news/top-stories/2010/08/10/pakistan-flood-disaster-could-be-worse-than-the-boxing-day-tsunami-kashmir-earthquake-and-haiti-earthquake-combined-115875-22476903/ http://www.latimes.com/news/nationworld/world/la-fg-aussie-duststorms24-2009sep24,0,418657.story http://www.usatoday.com/weather/news/2009-07-12-iraq-sandstorms-drought_N.htm http://www.xray-mag.com/en/content/coral-reef-growth-grind-halt
Where is our food produced? http://ukiahcommunityblog.wordpress.com/category/dave-smith-blog
l http://transition-times.com/blog/2009/12/21/will-2010-food-crisis-bring-financial-armageddon/ http://www.commondreams.org/headline/2010/08/06-4 http://www.permaculture.org.au/images/water_crisis_india.jpg
The Role of Business
“We are all passionate about making real progress regarding the environment.  By working together, we can help each other save money, reduce greenhouse gas emissions and pass the savings on to our customers.  Sustainability is good for the environment, and it’s also good for business.” "We asked ourselves: If we had known 10 years ago what challenges we would face today, what would we have done different?  What struck us was: This world is much more fragile than any of us would have thought years ago."  Who said this?
Lee Scott, Walmart CEOJuly 12 and Sept 25, 2006 http://www.walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=355
If Wal-Mart was a country it would rank as the 21st largest in the World 1 in 120 people work for Wal-Mart in US, 100,000 global suppliers – How’s that for reach! http://exinglobal.typepad.com/going_global/2006/09/the_country_of_.html
It is not just WalMart http://www.unglobalcompact.org/news/42-06-22-2010 http://www.nicholasinstitute.duke.edu/globalcompact/
http://www.wbcsd.org/templates/TemplateWBCSD5/layout.asp?type=p&MenuId=MTEzOQ&doOpen=1&ClickMenu=LeftMenu
The Business Case for Sustainability Risk Management Climate Change Consumer Activism Legislation Business Opportunities Demand for “green” products Cost savings
Clean Technology ,[object Object]
pursue leapfrog innovation Base of the Pyramid ,[object Object]
raise the base of the pyramidProduct Stewardship ,[object Object]
increase transparency/accountabilityPollution Prevention ,[object Object]
enhance resource productivityThe Sustainable Value Portfolio Tomorrow Internal External Today From presentation given by Stuart Hart
http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/16/8390307/index.htm Adobe
http://money.cnn.com/2006/08/22/news/economy/pluggedin_gunther.fortune/index.htm
Consumer Activism Nike Levi’s McDonald’s Starbucks Wal-Mart
EU Directives ROHS – Restriction of Hazardous Substances (Atrazine) REACH – Registration, Evaluation and Authorization of Chemicals  WEEE - Waste Electrical and Electronic Equipment
Increasing Number of Consumers Interested in Sustainable Goods http://foodfreedom.wordpress.com/2010/02/01/gmo-crops-super-weed-time-bomb-explodes/
http://www.guayaki.com/index.php?p=about&id=86
http://www.clifbar.com/ourstory/document.cfm?location=environment&websubsection=recycled
Measure What Matters Challenge All Aspirations Annual Report Qualitative stories Quantitative metrics (including financial and supply chain input/process/output measures) Evaluated against the 5 Aspirations
Clif Bar’s Triple Bottom Line Sustaining our Brands Sustaining our Business Sustaining our People Sustaining our Community Sustaining our Planet
Interface’s Triple Bottom Line http://www.interfacesustainability.com/
Interface’s Triple Bottom Line http://www.interfacesustainability.com/
Biomimicry – Fuel efficient design ,[object Object],[object Object]
http://design-for-india.blogspot.com/2009/02/world-economic-forum-sustainability.html
Triple Bottom Line http://www1.indstate.edu/facilities/sustainability/
Mark Albion, Founder, Net Impact ,[object Object]
The Good Lifehttp://www.youtube.com/watch?v=k7JlI959slY
Accounting Discipline’s Contributions Disclosures and Reporting Decision-making Market Mechanisms Investment Analysis Other
Accounting Discipline’s Contributions Disclosure of Environmental Liabilities GAAP Guidelines Reporting on Sustainable Business Practices Voluntary disclosure Global Reporting Initiative guidelines Costing Issues and Cost-Benefit Analysis Waste minimization Energy Consumption Reduction
Founded in 1997 by the Coalition for Environmentally Responsible Economies Supported by United Nations Environment Program Permanent Institution in Amsterdam Now works with United Nations Global Compact First Guidelines (G1) established in 2000 Revised in 2004 (G2) Revised in 2006 (G3)	 1000+ Corporations spread across 60 countries participate in the GRI Global Reporting Initiative
GRI Measures… Performance Indicators: Economic Environmental Social Labor Practices Human Rights  Society  Product Responsibility “Sector Supplements” provide additional reporting requirements fore specific industries  Reporting Reference
Decision-making Costing Issues and Cost-Benefit Analysis Waste minimization Energy Consumption Reduction Proper allocation of environmental costs to products for product introduction, retention and elimination Financing and Costing a Cleanup site Development of a Balanced Scorecard Qualitative Issues
Investment Analysis Social Return on Investment A compliment to the financial bottom line Computed on the same investment as financial ROI
Other Eco Efficiency Guideline areas Water use, Energy use, Global warming contribution, Ozone depleting substances, Waste
What can you do Learn as much as you can Question the status quo Get involved at Cal Poly Invest proactively Consume conscientiously
What can you do? ,[object Object]
Shop Local
Rethink – Use less stuff			    No more plastic bottles ,[object Object]
Reuse – Use 2 sides of paper
Recycle – Paper, glass, cardboard, etc.
Share –

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Making the business case fall 2010