The document provides tips and best practices for online marketing and social media strategies. It emphasizes focusing first on building a user-friendly website with a clear purpose and call-to-action. Additional recommendations include optimizing the site for search engines, growing an email list, engaging on social media platforms like Facebook and Twitter to meet measurable goals, and leveraging tools to plan, schedule, and measure social media activities. Compliance guidelines are also reviewed, such as avoiding testimonials or performance references on social profiles.
40. D I S C L O S U R E :
S P E A K W I T H Y O U R
C O M P L I A N C E D E PA RT M E N T
F O R C O M PA N Y S P E C I F I C
R E C O M M E N D AT I O N S