KatadhinCo #hotfirm2016 B2B marketing workshop
•Als PPTX, PDF herunterladen•
0 gefällt mir•346 views
Simple steps to easy personal and B2B content marketing and relationship building. Presented 9/24/2016 in Phoenix, AZ at the 2016 Hotfirm conference. An easy guide to building thought leadership in your business category.
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie KatadhinCo #hotfirm2016 B2B marketing workshop
Ähnlich wie KatadhinCo #hotfirm2016 B2B marketing workshop (20)
Mehr von John Andrews
Mehr von John Andrews (13)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
KatadhinCo #hotfirm2016 B2B marketing workshop
- 1. The Katadhin Company #Hotfirm B2B Content Marketing Workshop
- 2. 2 Who is this cat? Her Husband Her Dad Her Walker
- 3. 3 Also, I’m an influencer marketer intrapreneur entrepreneur consultant teacher
- 4. 4 And, an ‘expert’ in the influencer marketing field… Not because I say so… …other People do.
- 5. 5 How be a better digital relationship builder Major Keys to social media engagement: 1. Participate! 2. Learn Your Category 3. Create Content 4. Scale
- 6. Build Community In Your Space! 6 Discover who leads thought in your industry. Build lists of people in related categories.
- 7. Participate! Engage and share content here first! 7 Publish category specific content Engage with industry content
- 8. 8 Creating Content: Curation Klout and other predictive content tools help you discover content and creators.
- 9. Organic Content Generation: Anchor Content 9
- 10. 10 Creating Content: Social Posts Use curated, community and organic content for your social channels.
- 11. Build Reach: Content Syndication 11 Use anchor content elements to create connect social channel posts and drive organic search optimization.
- 12. Build Scale: Influencers 12 Influencer content combines engaged audience reach with social graph algorithms to reach like-minded audiences.
- 13. Build Scale: Paid Media (and influencers) 13 Influencer content typically outperforms branded content
- 14. Optimize: Measure Stuff! 14 Seek category thought-leadership Focus on connecting to key audience interests
- 15. At the Katadhin Company, we seek to help brands and retailers find new paths across digital terrains. As shopping transforms from an active and fixed activity to a more passive and on-demand pursuit, shopper marketing must adapt as well. The mechanics of awareness, consideration and conversion still drive the shopping process however, the consumption of information and moment of truth is now decidedly at a time and place of the consumers’ choosing. This is where we can help. By helping to build a firm foundation of content, developing winning strategies for conversational share of voice and implementing efficient conversion techniques, we help our partners achieve measurable communication objectives with long-lasting audience engagement benefits. 15 KatadhinCo - Shopping Pathfinders
- 16. Copyright 2016 | The Katadhin Company | All Rights Reserved 16 John Andrews @katadhin 919 810 5159 john@katadhin.co
Hinweis der Redaktion
- Mary Catherine's Dad, Mary Shannon's Husband, #ShopperMarketer, GoodX CMO, Entrepreneur, NCSU prof, Iron Duke, RTP Capital, Slow Runner, Chef/Economist Wannabe rebelmouse.com/Katadhin/
- Creator of Walmart Elevenmoms Founder of Collective Bias Content Marketing Consulting Partner at The Katadhin Company Adjunct Faculty at NC State University - Global Luxury Marketing
- (I hate the word expert and don’t refer to myself as one, I’m a student always.) You are what the internet says you are (at least as far as algorithms are concerned). The broader your digital expertise profile, the more likely you (and your content) are to show up in the feeds of like minded folks.
- The key to great engagement is being involved. Shares and comments are solid gold, get involved with people you know and also with people that create influence in your industry. This process will also help you learn about your category and observe what content is getting traction. Once you’re creating content on a regular basis, you can scale through growing your community, integrating influencers and targeted paid media.
- You already have a community. Friends, family and co-workers are at the core. Use the tools (search and rankings) to understand who has thought leadership in your category. Engage and build community through participation. Create lists of folks to which you relate.
- You cannot connect and engage in social unless you participate! Comment on and share your desired community’s content. This becomes valuable curated content for your channels.
- There are virtually unlimited tools for discovering and sharing content related to your category. Tool like Google Alerts can also alert you immediately when there’s new relevant media as it happens.
- Schneider Electric is a master at using long-formAnchor Content via its blog to creating engagement media for its brand and its employees. Schneider teams across the world can leverage this in their personal streams, expanding both the reach of the company and the engagement of its employees.
- Share that stuff! Break it apart, use pieces consistent with the channel. Share creatively in posts, and new images related to the post. Repost with disclose on other channels.
- Influencer audiences are automatically programmed for your category (provided they are related or in a shoulder category). Influencer audiences drive algorithms nuts! By leveraging influencers as content producers, you’re able to expand the reach (and especially engagement).
- Coupling paid media with proven influencer content works to create scale for wanted content (vs. spamming consumers that aren’t interested with random content). Additionally, organic engagement insights and friends of friends modeling can help to drive overall efficiency of paid spend.
- Finally, measure everything. Most platforms have ever-growing analytics resources and increasingly self-serve advertising systems with assisted target selection.