Detailed CV / Working Experience / Personality Profile

1. Career Objective
“To build a long-term career in a reputable organization with opportunities for career growth”
Personal Profile
I am a qualified, married, Muslim, Pakistani national having valid UAE driving license with several years of work
experience in various aspects of business functions, including operations, planning and retail.
Relevant Skills
I have broad based Business Management skills including Business Administration, Human Resource, Operations,
Production Planning & Control, Procurement & Sourcing, Marketing and Customer Care.
Work Experience
Nov 2015 to date Pakistan Television Corporation (PTV) News Lahore, Pakistan.
I am Hosting shows for PTV News like Eid Transmissions, Special shows (PTV Anniversary,
Kashmir day, International Day of Persons with Disabilities, world TB day, Celebrity Interviews,
Sponsored Educational shows for British Council (discussion with foreign guests), Shows for
Association of Certified Chartered Accountants (ACCA) of Pakistan etc.
Also hosting a weekly show named # Andaz-E-Bayan at present on PTV News (on aired every
Friday at 4:05 pm) based upon discussions on social media related to current affairs, in which I
 Write the script of the show including questions related to selected issues, opening, closing &
linking of the segments.
 Select the current issues and conduct discussion with expert analyst in every show related to
current affairs of Pakistan and international.
 Invite experts from different walks of life in the show to give best possible solutions to the
relevant issues.
 Include feedback of the viewers in the program.
Sep 14 – March 16 China Harbour Engineering Company L.L.C Abu Dhabi UAE.
Commercial / Office Administrator.
My responsibility includes
 Office Administration.
 Business Communication internal (with the management and other departments) & external
(with vendors and suppliers like Inquiries, Letter of Intents (LOI’s), Local Purchase Orders
(LPO’S), Agreements, Claims and other official letters etc etc.
 Sourcing and procurement of materials.(Inquiry till purchase agreement and delivery follow-
ups to payment clearance).
 Order Placement Timing, Supply / Demand Alignment, Material Replenishment and Supplier
Performance.
 Sourcing the most affordable materials, components and equipment for the company’s
projects.
 Managing the procurement supplier relationships for the company.
 Helping to source alternative items for buyers and customers.
 Developing sourcing strategies.
 Regularly Contacting Suppliers to renegotiate prices.
 Resolving disputes and claims with vendors and suppliers.
 Delegating projects and tasks to junior staff.
 Store/Stock Inventory management.
 Involved in selling off excess, damaged and inventory and stock.
KASHIF QURESHI
S/O ABDUL RAZZAQ QURESHI (Late)
61 Kausar Block, Awan Town
Multan Road Lahore, Pakistan.
Mobile: +92 300 9424132
E-mail: kashif.qureshi101@yahoo.com
Skype:kashif.qureshi101

2. April 08 – August 14 Designer Zone, Lahore Pakistan.
Brand Manager
Designer Zone is Fashion Brand for ladies and gents.
I looked after overall business performance including,
 Sales and Marketing.
 Product development / Design Finalization.
 Production Planning and Control.
 Sourcing and procurement.
 Quality Assurance.
 Budgeting and Finance.
 Business Promotional Activities etc.
Jun 05– Mar 08 Cotton2Fashion / Kohinoor Textile Mills Limited,
Lahore Pakistan.
Brand / Merchandising / Commercial Manager
I had responsibility for
 Creating a lasting impression among consumers and improving product sales and market
share.
 Monitors market trends and marketing activities to ensure the right message is delivered for
the product.
 Work closely with many teams, including product developers, marketing personnel and
creative agencies to make sure brand values and image are followed.
 Design finalization
 Selection of Fabric& accessories, procurement &sourcing to production department
 Quality management throughout the production process
Jan 03– May 05 Newage Fashions, Lahore Pakistan.
Commercial Manager
 Product development and sampling to current customers
 Responsible for costing of new products, negotiating sales terms and the production planning
 Fabric procurement and sourcing
 Quality management using up to date measuring tools
 Ensure the order is fulfilled in timely manner and according to specification
 Wastage control
Jan 00 – Dec 02 Azgard9 (Legler Nafees Denim Mills Ltd), Lahore Pakistan.
Manager Product Development, Planning & Control (Jan 00 – Dec 02)
 Introduced new fashion products for buyers
 Introduced new controls to ensure consistent availability of all accessories during a
production process
 Handling foreign customers of the Italian & Swiss market with the consent of Confiture Italy.
 Responsible for budget management
 Responsible for sampling section and data management
 Responsible for arranging of seminars, meetings, refresher courses.
Academic Education
MBA Marketing 1999 Newport’s Institute of Communications& Economics,
Lahore, Pakistan.
B.A Economics &
Statistics
1996 Government College, Lahore, Pakistan.
Computer / Language Competencies
 MS Office (All versions, esp. MS Word, MS Power Point and MS Excel)
 MS Excel (MS Formulae, Reports Automation, Macros, Presentation w r t Analysis)
 Internet surfing, E- Mails, Social Media marketing etc etc….
 Have a good level command over English, Urdu, Punjabi and Hindi Languages
Interests and Hobbies
 Regular appearances as an Anchorperson / Program Host on Pakistan Television
Corporation (PTV) & different TV channels and Radio Pakistan FM 101 Lahore.