Karyn Zuidinga

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Karyn is one of FCV's strongest champions for evidence-based strategy and design. She helps to lead the team gathering insights and validating findings to produce elegant UX solutions across our largest and most complex accounts. Before FCV, Karyn ran Analytic Design Group (ADGi), one of the top user experience consultancies on the West Coast - acquired by FCV in 2016. She grew from being a solo entrepreneur to leading a vibrant team of expert practitioners in user research, UX strategy and design. With Karyn at the helm, ADGi delivered innovative UX solutions for clients including AT&T, Amazon, Adobe, BC Government, BC Housing, Capital Group and Samsung. Karyn also teaches UX Strategy...

ux user experience design research user research design thinking product management user experience design product managers social innovation innovation impact factor product design web design and development evidence-based design iterative process applicaiton design usability

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Karyn Zuidinga

Analytic Design = Experience Design That Works

Designing usableapps 3

Leverage The Power of Small Data

Analytic Design Group Design Research Qualifications