1. An analysis of 3 ET articles
Library Assignment
By,
M.D.Karthik
PGDM11403

2. Jiyo Parsi Campaign
• Saving an entire race in India( Dadar to Dahanu)
• Created by Madison BMB – 10 Crores
• Raise awareness about government schemes and offers.
• Ad features young and old Parsis.
• To have more Parsi kids for future.
• “Live long and prosper”.

3. Jiyo Parsi Campaign
• Core target group – young women.
• A world without Bawaji.
• Campaign Effective only in social media and no practical
effect.
• Lighter note – next campaign to give away holidays in Bali
for couples or at least subsidise fourth holiday in the
French Alps.
• Little Zizou.Wanted: A Million More

4. The Obsoletes
 ‘Until the late 90’s,advertising agencies used to be the cynosure of the
communication business’.
 All under one roof.
 World sans fonts and photoshop.
 Previously highly paid jobs now defunct.
 Tech transition, agency restructuring.
 Core agency function is outsourced.
 Reduced to a planet from a star in the solar system.

5. I ‘m Hatin ‘It
 Embracing Hate – effective buzz creation.
 Hate marketing as a strategy.
 Using competitors brand image.
 Mumbai Mirror’s latest film –’Hated by some. Thankfully’