Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty. Changing consumer preferences - buying branded apparel and fashion accessories, Major boom in retail industry, People shopping at department and discount stores Shopping malls, With rising disposable incomes, Government policy focused on fast-track textile export growth, these all factors have invited and attracted more and more foreign investments into Indian apparel industry

5. “ Every format has its own set of customers.
As urban India’s wealth grows, customers will move from one segment to
another and, hopefully, from one of our formats to another."
- The managing director of Trent, one of the biggest names in India’s retailing industry
explains segmentation in India

7. Increase in Global Textile & Apparel Trade

8. Days are gone when e-commerce industry in India used to be treated like a ‘man-with-a-plastic-bag’
who wants to touch and feel each and everything personally before reaching to his pocket.
A latest report from Google India reveals that Indian consumers’ confidence in online shopping
recorded 128% growth in 2012 compared to mere 40% in 2011.
Apparel: Online Indian Consumers Loved The Most
The fascination towards apparel among online users comes as no
surprise, as the category was marked as one of the fastest growing
e-commerce industry in India back in August 2014.
The emergence of Zovi, Myntra, Jabaong and many more
local players compliment the commendable growth.

10. “FOR THE COMPLETE MAN”

11. WHAT WE ARE
NAME RAYMOND INDUSTRY LTD.
Founded 1925
Key person GAUTAM SINGHANIA (M.D & CEO)
Products fabrics,
 garments,
designer wear, denim
, cosmetics
engineering files & tools, prophylactics
and air charter services
REVENUE RS. 1,081.36 crore
MAIN BRANDS 6 OWN AND 4 LICENCING

12. OUR REACH
Raymond
holdings ltd.
200 cities
700 stores
Overseas 39
stores
19 types of
product
Export in 55
countries
60% market
share

13. CONCENTRATE DIVERSIFICATION
2008
1993 NICHE
MARKET
1996 1998
2007 2000

14. OUR MERCHANDISE
Man
• Blazer And
Formals
• Casual
Woman
• Casual
• Formals
Others
• Footwear
• Sunglasses
• Tie
• Deodorants

15. Park avenue reach
656 Multi-Brand
Outlets (MBO)
50 Exclusive
Brand
outlets
(EBO)
565 Raymond
shop

18. Slab Name Annual purchase % Points Validity of points
Silver 0-6,000 2 points for every Rs.100
For a period of 365 days from the
date of purchase
Gold 6,000-14,000 3 points for every Rs.100
For a period of 365 days from the
date of purchase
Platinum >14,000 4 points for every Rs.100
For a period of 365 days from the
date of purchase

20. Apparel Brands Of madura fashion &
lifestyle
(aditya birla nova group)
• Louie Philippe
• Peter England
• Allen Solly
• Van Heusen
• People
• Linen Club

21. Van huesen
• Established in 1881
• Founded by Moses Philips
• Invented worlds first collar shirt in 1919
• It entered Indian market in 1990
• Turn over of 850 crore in 2012
• Deepika padukone & John Abraham
• Gift card

22. Product Range
• Mens
• Van Heusen
shirt
Trousers
blazers
• Van Heusen Sports
shirt
t shirt
jeans
chinos
• V. Dot
Shirt
Trousers
Jackets
• Add onns :
belts , sunglass, wallets,
shoes, tie, socks, etc
Womens
Van Heusen
• Shirts
• Trousers
• Tops
• One piece
• Foot wear
• Hand bags
• Belts
• Clutches
• Sunglasses

23. Distribution centers
• More Than 1300+ Exclusive Business Outlets India
• More Than 300+ Departmental Stores Like
Lifestyle, Stopper Stop, Pantaloon Etc.
• Trendin.Com For On Line Shopping
• Exclusive Van Heusen Women's Store With
Complete Product Range.
• Availabe on online stores like myntra, flipkart etc.

24. Customer loyalty program
• Power club
It is a membership and rewards programs for loyal customer
3 levels of membership
• You earn 7 points for every RS100
spent Gold
• You earn 5 points for every Rs 100
spent silver
• You earn 3 points for every RS 100
spent classic

25. “Fashion for corporate “

26. “Most fashionable professional” campaign
on linkedIn
• Login through your linked in credentials.
• month-long campaign
• users were able to nominate up to 10 connections from their
network
• Top 10 nominate people will get voucher worth 25k
• And those who participated in this campaign will get
voucher worth RS 500

27. Result of such campaign
• Reach of over 1.5 million LinkedIn users.
• significant brand awareness
• media buzz that it generated to amplify the Van Heusen
brand voice
• Elected as Top 8 innovative LinkedIn Marketing campaigns
across the world.(mashable.com)

28. Swot analysis
Strength
• Premium life style brand for all
•World largest seller
• Brand awareness
• Top celebrities have endorsed
• Wide product range
• Huge network
•Boldness
Weekness
• Not made a mark in accessories
segment
• Only target below high end
customer
Threats
• From other international brand
• Local players
• Other brand coming up with new
pattern
•Tough competition in accessory
category
Opportunities
• Expand by getting into sport
wear category
• Traditional wear category

29. Park avenue Being human Van heusen
Price
Medium High Medium
Range
Restricted to one range Wide range
avaibility
Available in all medium size
mall
Only available in big malls Available in all medium &
large size mall
Market share
Low Low high
Loyalty program
normal loyalty program No loyalty program Normal loyalty program
Gift card
No No No

30. About Being Human
 Association of The Salman Khan
Foundation and Mandhana Industries.
 Clothing line with a heart.
 The brand was launched in 2012 in
Europe

31. Product Range
• Apparels
• Accessories
• Footwear

32. No. of outlets and
Distribution centers
 Being Human Clothing is available in more than 14
countries:
• Bahrain, Belgium, Dammam, Doha, France, India,
Jeddah, Jordan, Kuwait, Oman, Pakistan, Riyadh,
Spain and UAE
 300 retail and 7 online selling points worldwide
including 120 retail and 4 online selling points in India.

33. Turnover
• The company reported a
Turnover of 145 crores in 2013 – 2014.
• International sales account for 50% of total
turnover.
• The company is expecting 60% growth in
turnover in next 3 years.

34. SWOT
Internal strength Internal weakness
Strong Brand Name Pricing
Quality of the product
Association with various other
brands and BEING an NGO
itself.

35. SWOT
External opportunities External threats
Faster market growth
Add complimentary products Competitors
Add product line

37. Park avenue Being human Van heusen
Price
Medium High Medium
Range
Wide range
Restricted to one range Wide range
Availability
Available in all medium size
mall
Only available in big malls Available in all medium &
large size mall
Market share
Low Low high
Loyalty program
normal loyalty program No loyalty program Normal loyalty program

38. Indian Apparel Industry has carved out a niche in the global markets and earned
a reputation for its durability, quality and beauty.
Changing consumer preferences - buying branded apparel and fashion accessories
Major boom in retail industry People shopping at department and discount stores
Shopping malls With rising disposable incomes
Government policy focused on fast-track textile export growth