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Big data & Digital Marketing

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Karthik Bharath

How Big Data is changing Digital Marketing

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Top Uses for Big Data in Digital Marketing A RECENT SURVEY BY 2ND WATCH The research reports that the top uses for Big Data in digital marketing include: • 29% To better understand customer insights • 18% To improve the supply chain • 16% To power campaigns and promotions
How to Target Consumers Digitally with Big Data • Online data is the fuel that drives success • Marketersmust: collect and integrate these online data & Analyze for useful insights Eg : $40 ROI for every dollar spent on email marketing.
Six Sources of Big Data Web Mining Search Information Social Media Crowd Sourcing Transactional Mobile
Why big data matters to Digital marketing • Customer engagement. • Customer retention and loyalty. • Marketing optimization/performance.
1920 – Evil returns :Big data & Analytics
1920 – Evil returns :Big data & Analytics • Social Media Analytics • Text Mining : Based on that Movie popularity & Reach is found out • Sentimental Analysis : Movie response • Data is collected through User responses ( Comments & Likes ) • Movie was a box office hit
Big data & Digital Marketing

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Big data & Digital Marketing

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  • 4. Top Uses for Big Data in Digital Marketing A RECENT SURVEY BY 2ND WATCH The research reports that the top uses for Big Data in digital marketing include: • 29% To better understand customer insights • 18% To improve the supply chain • 16% To power campaigns and promotions
  • 5. How to Target Consumers Digitally with Big Data • Online data is the fuel that drives success • Marketersmust: collect and integrate these online data & Analyze for useful insights Eg : $40 ROI for every dollar spent on email marketing.
  • 6. Six Sources of Big Data Web Mining Search Information Social Media Crowd Sourcing Transactional Mobile
  • 7. Why big data matters to Digital marketing • Customer engagement. • Customer retention and loyalty. • Marketing optimization/performance.
  • 8. 1920 – Evil returns :Big data & Analytics
  • 9. 1920 – Evil returns :Big data & Analytics • Social Media Analytics • Text Mining : Based on that Movie popularity & Reach is found out • Sentimental Analysis : Movie response • Data is collected through User responses ( Comments & Likes ) • Movie was a box office hit