SlideShare ist ein Scribd-Unternehmen logo
1 von 21
AI &
chatbots
in
Research
# maartenforsure
5 reasons why using AI
& bots in research will
FAIL / SUCCEED
Hype : the almighty Sophia
Be wary of the
One Size Fits All.
Use the right
instruments for the
research problem you
want to solve.
Reduce the size of your survey using AI
The first iteration allows us to
identify the key concepts in the
survey.
Per concept we only need 4-5
items. The rest of the questions
can be removed
Good items in the survey are only
correlated with one concept in
the survey (and only one)
Step 1 : Determine the number of factors Step 2: Select relevant items Step 3 : Select necessary items
DATA
AUDIENCE
Survey the visitors of your website without leading them away
Survey a young audience on Facebook
Chatbot surveys have the highest completion rate on smartphones
REPORTING
Use Natural Language Processing to automate text coding
#maartenforsure
Keep in touch
maarten@clever.be Maarten Verschuere

Weitere ähnliche Inhalte

Ähnlich wie Chatbots & AI Maarten Verschuere

Point Roll - iStrategy Atlanta
Point Roll - iStrategy AtlantaPoint Roll - iStrategy Atlanta
Point Roll - iStrategy Atlanta
iStrategy
 
How to measure product-market fit
How to measure product-market fitHow to measure product-market fit
How to measure product-market fit
Venture Hacks
 
Diy research trends webinar(2) revised(2)
Diy research trends webinar(2) revised(2)Diy research trends webinar(2) revised(2)
Diy research trends webinar(2) revised(2)
QuestionPro
 
Startup Marketing with Social Media
Startup Marketing with Social MediaStartup Marketing with Social Media
Startup Marketing with Social Media
MutualMind
 
Rp mr course quiz 04
Rp mr course quiz 04Rp mr course quiz 04
Rp mr course quiz 04
MROC Japan
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Paine
kaye sweetser
 

Ähnlich wie Chatbots & AI Maarten Verschuere (20)

Point Roll - iStrategy Atlanta
Point Roll - iStrategy AtlantaPoint Roll - iStrategy Atlanta
Point Roll - iStrategy Atlanta
 
How to measure product-market fit
How to measure product-market fitHow to measure product-market fit
How to measure product-market fit
 
Cloudof Knowing
Cloudof KnowingCloudof Knowing
Cloudof Knowing
 
Market Research to Drive Product Strategy by LinkedIn PM
Market Research to Drive Product Strategy by LinkedIn PMMarket Research to Drive Product Strategy by LinkedIn PM
Market Research to Drive Product Strategy by LinkedIn PM
 
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Content Strategy + Market Research
Content Strategy + Market ResearchContent Strategy + Market Research
Content Strategy + Market Research
 
Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker White Paper No. 1
Talkwalker White Paper No. 1
 
Online Tool Utilization for Nonprofits
Online Tool Utilization for NonprofitsOnline Tool Utilization for Nonprofits
Online Tool Utilization for Nonprofits
 
Diy research trends webinar(2) revised(2)
Diy research trends webinar(2) revised(2)Diy research trends webinar(2) revised(2)
Diy research trends webinar(2) revised(2)
 
Niels Schillewaert, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, Belgium Niels Schillewaert, InSites Consulting, Belgium
Niels Schillewaert, InSites Consulting, Belgium
 
Marketing Tactics for Next-Generation HR Teams
Marketing Tactics for Next-Generation HR TeamsMarketing Tactics for Next-Generation HR Teams
Marketing Tactics for Next-Generation HR Teams
 
Startup Marketing with Social Media
Startup Marketing with Social MediaStartup Marketing with Social Media
Startup Marketing with Social Media
 
The Future of Measurement
The Future of MeasurementThe Future of Measurement
The Future of Measurement
 
Everything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingEverything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media Marketing
 
Rp mr course quiz 04
Rp mr course quiz 04Rp mr course quiz 04
Rp mr course quiz 04
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Paine
 
Social Media strategy : How to make it work and relevant ?
Social Media strategy : How to make it work and relevant ? Social Media strategy : How to make it work and relevant ?
Social Media strategy : How to make it work and relevant ?
 
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano Keynote
 
Hot Trends in Digital Marketing
Hot Trends in Digital MarketingHot Trends in Digital Marketing
Hot Trends in Digital Marketing
 

Kürzlich hochgeladen

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Kürzlich hochgeladen (20)

Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 

Chatbots & AI Maarten Verschuere

Hinweis der Redaktion

  1. P&G
  2. Waze will be wiped of the map
  3. HOW? Retail - Alexa
  4. Hype, poor UX
  5. HOW? Retail - Alexa
  6. HOW? Retail - Alexa
  7. HOW? Retail - Alexa
  8. HOW? Retail - Alexa