7. Be wary of the
One Size Fits All.
Use the right
instruments for the
research problem you
want to solve.
8.
9. Reduce the size of your survey using AI
The first iteration allows us to
identify the key concepts in the
survey.
Per concept we only need 4-5
items. The rest of the questions
can be removed
Good items in the survey are only
correlated with one concept in
the survey (and only one)
Step 1 : Determine the number of factors Step 2: Select relevant items Step 3 : Select necessary items