1. 2017 Sponsorship Opportunities

2. About Kentucky Horse Shows
Kentucky Horse Shows, LLC is the production company for the Kentucky Spring and Summer
Horse Shows, six of the nation’s highest rated and most popular equestrian competitions. Based
at the famed Kentucky Horse Park in Lexington, Kentucky, host of the 2010 World Equestrian
Games, Kentucky Horse Shows LLC has established itself as one of the nation’s premier hunter
and jumper show organizers. The company has vast experience which includes producing
Olympic and Pan American games selection trials and numerous National Championships.
Attracting equestrians from around the globe, the Kentucky Spring and Summer Horse Shows
offer equestrians a chance to compete at one of the finest facilities in the world and are a
popular choice for serious competitors. The weekly Grand Prix competitions offer prize monies
ranging from $25,000-$130,000, making Kentucky Horse Shows one of the premier show series in
North America for Hunter and Jumper competitors. Hunter & Jumper competition is offered in
eight arenas at all levels from entry level to international Grand Prix.

3. About Kentucky Horse Shows (cont.)
Each year the Kentucky Horse Shows bring together an estimated 10,000 horses and 5,000
individual competitors over the course of six weeks during May, July and August.
Sponsor today with Kentucky Horse Shows and expose your brand repeatedly to the high
net worth demographic detailed below.
One sponsorship, six incredible shows!

4. Why Sponsor?
By sponsoring with Kentucky Horse Shows, you’ll reach the highly affluent equestrian
demographic, and those who can directly impact your business with major spending power.
With an incredible concentration of equestrians at the Spring and Summer events,
Kentucky Horse Shows can deliver results for your business through the brand exposure
and recognition, only available by sponsoring.
Who is the target audience? According to United States Equestrian Federation (USEF):
• Majority of equestrians are between ages of 34-54 years of age
• 66% have college degree or better
• 56% are employed full-time
• 80% make or directly influence purchasing decisions at work
• 38% have net worth of over $500,000
• Nearly half have an annual income of over $100,000
• 40% live on a farm; 66% of those are ten acres or more
• 63% have traded stocks, bonds, or mutual funds in the last year
• The market value of the average home is $594,000
• 22% own 2 or more homes
• On average, they spend 30 nights per year in a hotel and rent vehicles four times per year
• Most have been active in equestrian sports for 22 years
• On average, they compete at least six times a year
• On average, they own two or more horses, with a quarter owning five or more
• * The average value of all horses owned per household is $87,000
Professional
Riders
Amateur
Riders
Junior Riders &
Parents
1,500
2,500
Kentucky Horse Shows
1,000

5. Calendar of Events
The following shows are produced by Kentucky Horse Shows, proud producers of Hunter &
Jumper Shows at The Kentucky Horse Park:
Kentucky Horse Show Dates Sponsorship Package Includes
Kentucky Spring Horse Show May 10-14, 2017 ✔
Kentucky Spring Classic May 17-21, 2017 ✔
Kentucky Summer Horse Show July 26-30, 2017 ✔
Kentucky Summer Classic August 1-6, 2017 ✔
Bluegrass Festival Horse Show August 15-20, 2017 ✔
KHJA Horse Show August 23-27, 2017 ✔
Other Events Produced by KHS Dates
USHJA PreGreen Incentive Finals August 14-16, 2017 *
USHJA International Hunter Derby Finals August 18-19, 2017 *
All shows are held at The Kentucky Horse Park, in Rolex Stadium
and rings throughout the expansive 1,200 acre park.
* Sponsorships Available. Contact us for more information.

6. Join Our Sponsors
At Kentucky Horse Shows, sponsors are an integral part of our highly-successful events.
When you sponsor with Kentucky Horse Shows, you’ll join an impressive list of successful
companies like:

7. Available Sponsorships
All Kentucky Horse Show Sponsorships are sold on a first-come, first-served basis. The
following sponsorships are being offered as a package sponsorship for the Kentucky Spring
Horse Show, Kentucky Spring Classic, Kentucky Summer Horse Show, Kentucky Summer
Classic, Bluegrass Festival Horse Show and KHJA Horse Show. Your sponsorship will reach
an estimated 10,000 equestrians and event spectators.
Title Show Sponsor contact for pricing
Become the Title Show Sponsor and your organization will be branded with the show
(Spring, Spring Classic, Summer, Summer Classic, Bluegrass Festival Horse Show or KHJA
Horse Show). Sponsor will receive premium visibility on all event promotions, prior to,
during and after the event.
Grand Prix Sponsor contact for pricing
As the Grand Prix Sponsor, your company will be promoted and highlighted to competing
equestrians as this prestigious prize sponsor.
Custom Sponsorships Also Available. Call for more information.

8. Available Sponsorships, cont.
Series Sponsor
As the series sponsor you’ll be promoted at all 6 shows (including Bluegrass
Festival and KHJA).
Individual Hunter Class Sponsor- $1,500 for series
Individual Jumper Class Sponsor- $2,500 for series
Hunter Division Sponsor- $5,000 for series
Classic Sponsor- $6,000 for series
Premium Classic Sponsor- $12,500 for series
Official Product Sponsor $25,000
Your organization will be branded as the official _______ sponsor of the Kentucky Horse
Shows. Exclusions (categories already sold include: Saddles and Horse Health Care
Supplier). Contact us for more information on category sponsorships.
Show Jump Sponsor $15,000
Includes sponsor logo on one jump located in arena/ring. Location to be mutually agreed
upon by show organizers and sponsor.
Prize List Sponsor $5,000
Receive a full-page, black and white ad on the inside front cover of the
Prize List booklet for both the Spring and Summer shows– distributed
via mail to an estimated 4,500 individuals (also available online).

9. Sponsorship Benefits
In joining Kentucky Horse Shows as an official sponsor, you’ll qualify to receive a great
promotional package designed to place your company front and center with the
equestrians. With 5,000 horses, Kentucky Horse Shows can deliver the perfect audience
and branding opportunity for your organization.
Sponsorship Title Grand Prix Series Product Show Jump Prize List
Benefits
Listed as sponsor in Prize List x x x x x x
Ad in Prize List (black & white) 2 full pages 1 full page
1 full
page 1 full page Inside Front Cover
Inclusion in Press Releases x x Classic & Premium
Opportunity to provide banners for show rings 8 4 1 During Class Sponsored 1 1
Logo on sponsor loop of scoreboard x x Classic & Premium x x
Commercial on Jumbotron :60 :30
Representation in Awards Ceremony x x For Class Sponsored x x
Vendor Space(s) 2 1
VIP Tables & Parking 2 1
Link on KY Horse Shows website x x x x x x

10. Karla DiNardo, Sponsorship Representative
Kentucky Horse Shows, LLC
kdinardo@kentuckyhorseshows.com
859.321.1309
Sponsor Today!
For more information, please contact: