Latest case studies I achieved with some of my clients. Feel free to contact me to collaborate and create a case study for your business like those.

1. Latest Case Studies in
Digital Marketing
Achieved By: Karim Mohamed Ahmed

2. WHO I did those case studies with?
2

3. 3
WHAT the tools I used?
Google Ads Instagram Facebook

4. 4
WHAT the skills I used?
Research Copywriting Analysis OptimizationDigital
Advertising

5. 5
1st Case Study | Software Development Industry
Client’s
Problem
Business’s
Problem
● He was not able to find the person who could generate remarkable
results.
● All of his experiences with the other freelancers/agencies were
failed.
● The business was lacking the qualified leads that converting.
● It was spending without finding the satisfying results that let it able
to continue in the market and invest more.
* Next slide you will show the steps I took to fix these problems.

6. Prescription
Based on my known that the business was spending a lot without getting
results, I decided to:
● Focus on performance marketing strategy at the first stage to let the
client see the real results.
● Send a request with the requirements and the recommendations
that will help the business generally.
● Create a plan based on a strategy to get new keywords -Do not
appear in any free/paid tool- that are likely to convert easily.
● Start Google Ads campaign with highly relevant and creative ads for
specific keywords (which got around a 90% qualification rate later
on).
● Follow up with the sales team to get instant/daily in-details feedback
to take action accordingly.
1st Case Study | Software Development Industry
* The results are coming... Check the next slide. 6

7. 7
1st Case Study | Software Development Industry
Qualification
Rate
Increased Leads
Qualification Rate by 90%
Cost per Lead
Decreased Cost per Lead
by 75%
Return on
Investment
Achieved +500% ROI
Results:

8. 8
2nd Case Study | Interior Design
Client’s
Problem
Business’s
Problem
● He was starting his new business and does not have experience.
● Can not manage the business's capital well.
● Wants to see remarkable results as soon as possible to put them to
the capital and re the process until gets profit and grow the business
in a healthy way.
● New business.
● Capital is limited.
● No enough data about the targeted audience.
* Next slide you will show the steps I took to fix these problems.

9. 9
2nd Case Study | Interior Design
Prescription
Based on the information on the previous slide, I decide to:
● Lead the business and give recommendations to the client based on
my experience in working with various businesses' owners and
types.
● Help the business to get the right targeted audience by making
multiple buyer personas and ads targeting based on the little details
that I know from the owner.
● Follow up on a daily basis with the client to make sure that we
achieve the right results to make the maximum profit I could, to
grow the business and let it stand out.
* The results are coming... Check the next slide.

10. 10
2nd Case Study | Interior Design
Right audience
Helped the business to
stand out and know its
right targeted audience
Return on
Investment
Achieved +1100% ROI
Cash Flow
Built the first stone in
cash flow
Results:

11. 8
3rd Case Study | E-commerce (specific niche)
Client’s
Problem
Business’s
Problem
● He had many bad experiences with other freelancers/agencies.
● Was spending a lot of money without getting a profit.
● Doesn’t need the results which are: likes and shares.
● Doesn't trust if anyone in Egypt could achieve real results.
● Wants to get profit over what it pays.
● Can't reach the right audience (Class A).
* Next slide you will show the steps I took to fix these problems.

12. 9
3rd Case Study | E-commerce (specific niche)
Prescription
Based on the information on the previous slide, I decide to:
● Analyze the work did before on the business' digital presence and then give the
owner, recommendations to enhance and fix all issues.
● Set up all tracking tools I need to get accurate data that I will build based on
later.
● Build a strategy and plan that helps the business to grow up in a healthy way
and achieve real results.
● Generate content campaign with elegant designs that fit with the audience we
want to reach.
● Run ads with different objectives, creatives, and messages to determine the
next approach.
● Monitor all data that comes from analysis tools to optimize all elements in the
strategy and edit the action plan.
* The results are coming... Check the next slide.

13. Return on
Investment
Achieved +150% ROI in
the testing period, Which
wasn't determined to
achieve results.
Helped the business to
reach the right audience
(Class A) that will buy the
products. 10
3rd Case Study | E-commerce (specific niche)
Right audience
Results:
Successful
Strategy
Built a successful
strategy that worked with
the audience and gets
their likes

14. 8
4th Case Study | E-commerce (specific niche)
Client’s
Problem
Business’s
Problem
● He was starting his company and wouldn't know how much that cost
to get a customer.
● Don't want leads, he wants the leads that will be customers and buy
the service.
● Wants to reach the right audience that will pay without hassle (which
are high prices in the KSA market comparison with its competitors).
* Next slide you will show the steps I took to fix these problems.

15. 9
4th Case Study | Software Development (KSA Market)
Prescription
Based on the information on the previous slide, I decide to:
● Repeated what I made in the 1st case study.
* The results are coming... Check the next slide.

16. Return on
Investment
Achieved 10% conversion
Rate
Achieved 75% Leads
Qualification Rate
10
4th Case Study | Software Development (KSA Market)
Qualification
Rate
Results:
Right audience
Helped the business to
reach the right audience
that will buy the products.

17. 8
5th Case Study | Interior Design
Client’s
Problem
Business’s
Problem
● There wasn't any problem... The client just was wanting to increase
the results with the same budget.
* Next slide you will show the steps I took to fix these problems.

18. 9
5th Case Study | Interior Design
Prescription
Based on the information on the previous slide, I decide to:
● I was an advertiser with this client, so I advised him to create new
POC (Piece of Content) with an idea which I know that's will grab the
attention of the users and increase the interest of the service that
the business provides.
● Try a new bidding strategy.
* The results are coming... Check the next slide.

19. 10
5th Case Study | Interior Design
Results:
Cost per Lead
Decreased Cost per Lead
by 66%

20. Karim Mohamed Ahmed
Thank You