Social Media Roadmap: Where We're At. Where We're Going
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Overview of the state of social and the top trends
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Social Media Roadmap: Where We're At. Where We're Going
- 1. Social Media Roadmap WHERE WE’RE AT 2013 WHERE WE’RE GOING 2014 Karianne Stinson Mediabrands Publishing 1
- 3. Facebook 1.15+ BILLION Total Users 250 75% BILLION Photos Uploaded Daily Of a Posts Engagement Happens in the First 5 Hours 3
- 4. Twitter 500+ Million Total Users 288 Million Monthly Active Users 400 Million Tweets Are Sent Daily 4
- 5. Google+ 500+ Million Total Users 343 Million Active Users 67% Of Users are Male 5
- 6. LinkedIn 238+ Million Total Users 1.5 Million LinkedIn Groups 42% Of Users Update Their Profile Regularly 6
- 8. Pinterest 70+ Million Total Users 69% Of Users Are Female 80% Of All Pins Are Repins 8
- 9. The Rest 1 Photo By Jason Howie BILLION Unique Monthly Visitors on YouTube 60% Of People Prefer Watching Video Over Reading Text 3% Of People Have Checked In 9
- 11. Hot Trends 11
- 13. In the age of digital media, we believe every brand must become a publisher John Battelle 13
- 14. Brand Publishers OWNED MANAGE & GROW Owned channels – digital, social and physical PRODUCE Interesting, engaging and sharable content DISTRIBUTE That content to where your audience is EARNED PAID 14
- 15. Market Research What kind of content? Where do they consume content? What are common questions from customers? Content Marketing Plan 15
- 18. Real-time Marketing is the outcome of a deliberate process that allows brands to respond authentically, quickly and based on the context of conversations through content, experiences or service. Taylor Wiegert 18
- 19. Risks & Rewards RISKS REWARDS • Seen as insensitive • Look innovative • Damage brand • Gain new customers • Potential backlash • Build brand love • Lose customers • Gain advocates • Legal Issues • Increase sales
- 20. Tips for Success PREPARE CREATIVE AHEAD OF TIME PLAN FOR EVENTS KEEP YOUR BRAND IN MIND KEY DECISION MAKERS TOGETHER GET CREATIVE!
- 21. The Good 21
- 22. The Bad 22
- 24. What Your Audience Likes 24
- 25. Who is Your Audience 25
- 26. When is Your Audience Active 26
- 27. KARIANNE STINSON MANAGER, SOCIAL STRATEGY & PLANNING MEDIABRANDS PUBLISHING @Karianne www.kariannestinson.com karianne.stinson@springcreekgroup.com http://bit.ly/SocialRoadmap2013
Hinweis der Redaktion
- Still the strongest social network751 million users access FB from mobile with 7k different devicesImage heavyNative advertising becoming more prevalent
- Fastest growing demo is 55-64More popular with millennial than FB60% of users access Twitter from mobileFiled for IPORumors they will separate out DMs, could be something similar to FB’s MessengerNative ads are becoming more common
- According to Google+, 80% of users log in at least once a week, 60% log in dailySkews male and high level of tech savvy and early adoptersAnimated GIFs are most engaging type of postHelps greatly with SEO
- Best for B2BFocused on more professionalsStories and news feed have become more useful, drawing people back inMore than ¼ access from mobile, less than other social networks81% of users belong to at least one group
- Average user has posted 40 photosEvery second Instagram gets 8K likes and 1K commentsAdded video, 5M posted in the first dayStronger user-base than VineImages are huge!Beginning to roll out ads
- Again, images are huge!Drives a lot of traffic for e-commerce (Nordstrom, Birchbox)Food is top categoryTravel and Fashion also hugeMost users are consumers and curators, brands can be creatorsBrands need to balance original content with curated contentAlready started ads
- Women check out a brand’s social page more often than men60% of consumers say the integration of social media makes them more likely to share products and servicesVideo decreases bounce rate and increases time on siteLast year Edison Research found 74% of Americans are unfamiliar with the concept of checking in to a location from a mobile device. Only 3% have ever checked in. Down from 4% in 2011.Foursquare will likely die out soon unless they drastically change