Social Media for Restaurants is the topic of a talk I presented in Palo Alto in May 2013. These slides show examples of restaurant's websites and social media marketing tools, with a focus on Facebook.

1. Social Media:
What Every Restaurateur Needs to Know
Karen@karenkefauver.com
with Karen Kefauver
www.karenkefauver.com
www.facebook.com/karen.kefauver.business
Contact Karen:
Saturday, May 11, 13

2. A word about my background...
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
•www.karenkefauver.com
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3. Agenda
• Social Media Overview
• Social Media Trends and Tools
• List of Best Practices
• Questions and Answers
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4. Social Media Overview
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5. Trend 1: Growth of SM
• Consider these statistics:
• Facebook: 1.06 billion users; 680 million mobile users; More than 50
million pages and 10 million apps.
• Twitter: 500 million total users, more than 200 million active users. On
average, over 100 tweets happen by the second on Twitter.
• LinkedIn: 200 million users; Executives from all Fortune 500
companies are LinkedIn members, LinkedIn owns Slideshare, an
online slide hosting service, http://www.slideshare.net.
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6. Trend 2: New Tech
• New Technology and Products
http://www.google.com/
glass/start/
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7. Trend 3: Changing Devices
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8. Trend 4: Video
• VIDEO
• More people watching videos.
• PROLIFERATION
• New social media sites continue to
emerge and catch on.
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9. Trends - Video
• New Technology and Products #2
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10. Trend 5: Mobile
10Designed by Eric Bloom of Mobile MarCom
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11. Trend 5: Mobile
11Designed by Eric Bloom of Mobile MarCom
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12. Mobile Phone Search
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13. Social Media Overview
• Can Social Media Marketing Really Help Me:
• Attract New Clients ?
• Maintain Loyalty with Current Customers?
• Boost my bottom line?
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14. Social Media Overview
• Connect with your viewers: Today’s consumers want to connect with
you. They want to know who you are and that you’re real.
• Then they want to actually communicate with you. Ask you
questions and make comments, and they expect you to reply. Social
Media makes all this happen and in real time.
• Viewers want consistency. They want to know you’re going to be
there when they come to your social platform and you’ll have up to
date information, you’ll comment and reply…you’re there for them.
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15. Social Media Overview
• ACTION: Create and post high value content on social media
platforms to add value for your customer
• REWARD: Create credibility for you and your practice, gain
customer trust and build profitable relationships.
• YES Boost Your Bottom Line!
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16. Social Media Overview
• Set your goals
• Establish how social media fits into your marketing plan and
advertising plan
• Who is going to do it? Get help!
• Measure and track results - looking at your goals
• Stay on top of social media developments/news
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17. Social Media Overview
• Biggest Players in Social Media Field in U.S.
• Facebook
• Twitter
• LinkedIn
• Pinterest
• YouTube (owned by Google)
• Google+ (owned by Google)
• Instagram
• Foursquare
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18. Social Media Overview
• Location Based Networks
• 1. Google Places
• 2. Facebook Fan Page
• 3. Yelp
• 4. Yahoo! Local
• 5. Citysearch
• 6. Trip Advisor
• Google’s ‘Places for Business‘ enables business owners to list their
business on Google so that it will show up in their search results,
and in Google Maps and Google+ Local queries.
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19. Social Media Overview
• For Restaurant Reviews
• 1. Yelp
• 2. Urban Spoon
• 3. Open Table
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20. Pinterest
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
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21. Pinterest
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22. Pinterest
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23. Pinterest
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24. Pinterest
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25. Pinterest
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26. Instagram
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27. Google Plus
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28. Website: Madison Bistro NYC
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29. Facebook: Madison Bistro NYC
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30. Facebook: Madison Bistro NYC
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31. Twitter: Madison Bistro NYC
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32. Google Plus: Madison Bistro NYC
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33. 4 Square: Madison Bistro NYC
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34. You Tube: Madison Bistro NYC
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35. Vimeo: Madison Bistro NYC
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36. Trip Advisor: Madison Bistro NYC
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37. Website: Madison Bistro NYC
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38. LinkedIn: Restaurant News.com
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39. Facebook: Mama Fu’s
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40. Facebook: Mama Fu’s
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41. Website: Nation’s Restaurant News
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42. Website: Restaurant News.com
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43. Groupon: Facebook
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44. Groupon: Twitter
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45. Website: Madison Bistro NYC
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46. Social Media Overvie
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47. Facebook: Tea Time
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48. Facebook: Tea Time
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49. Facebook: The Sea
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50. Facebook: The Sea
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51. Facebook: The Sea
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52. Facebook: Coupa Cafe
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53. Facebook: Coupa Cafe
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54. Facebook: Coupa Cafe
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55. Facebook: Coupa Cafe
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56. Facebook: Coupa Cafe
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57. Facebook: Coupa Cafe
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58. Buca di Beppo Website
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59. Website: Buca di Beppo
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60. Facebook: Buca di Beppo
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61. Facebook: Buca di Beppo
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62. Facebook: Buca di Beppo
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63. Facebook/Pinterest: Buca di Beppo
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64. Facebook: Buca di Beppo
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65. Groupon
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66. Groupon
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67. Groupon
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68. Groupon
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69. Groupon
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70. Facebook
• Most Popular Ways to Participate in Facebook are:
• Facebook PERSONAL profiles
• Facebook BUSINESS pages
• Facebook GROUPS
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71. Facebook Best Practices
• Give people a reason to become fans
• A free trial, coupon or even specialized
information. Run a Facebook contest -
Everyone loves a chance to WIN!
• Facebook has many rules about contests or
promotions :http://www.facebook.com/
promotions_guidelines.php.
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72. Facebook Best Practices
• Measure your Facebook marketing efforts as well as you can.
• Measure unique users, fans, conversions, clicks, activity, retention,
loyalty and many other metrics.
• Use Facebook Insights and Google analytics and Google for Social
• Facebook Insights provides Facebook Page owners and admins with
metrics around their content.
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73. Facebook Best Practices
Photo Credit: Karen Kefauver
• What to AVOID!
• Lab42’s latest research, 73% of social media users “unliked” a brand if:
• 1) Brands posted too frequently
2) The consumer stopped liking the brand
3) A bad customer experience
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74. Social Media Posts - Tip 10
• K
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75. Facebook Best Practices
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76. Facebook Best Practices
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77. 4-Step Strategy
• Develop a plan
• Set expectations
• Optimize for lead generation
• Measure results
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78. Tweetdeck
• QUESTION:
• What’s driving the continued growth of social
media?
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79. Hootsuite
• Q
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80. Social Best Practices
• Promote your social media websites on the following places:
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
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81. Social Media Action Plan
• 1. Continued GROWTH of social media -
• Action: Choose best social networks for you, but don’t try to master them all
• 2. Expansion in Mobile, Tablets, Apps -
• Action: Develop a website that is optimized for viewing on Mobile and Tablets, review what
apps you use
• 3. New Technology, Products and Features -
• Action: Find a resource or staff person or contractor to keep up to date on new developments
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82. Social Media Action Plan
• Set your social media goals
• Who is going to do it? Get help!
• Establish social media policy
• Select and sign up for social media services
• Track and measure the results
• Stay on top: Read social media industry news
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83. Contact Karen
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Social Media Blog:
socialmediawithkaren.blogspot.com
• Twitter: twitter.com/KarenKefauver
• LinkedIn: www.linkedin.com/in/
karenkefauver
• Facebook: www.facebook.com/
karen.kefauver.business
Saturday, May 11, 13