Learn about 2013 social media trends, how mobile marketing is increasing and what that means for your business. Plus, I include time saving tips for social media and more in these 70 slides developed from City of Santa Cruz Parks and Recreation class I co-taught with Sara Isenberg, January 29, 2013 in Santa Cruz, California. I cover basics about Facebook, LinkedIn, Twitter, Google Plus, You Tube and Pinterest. Please LIKE my Facebook business page for free social media tips! https://www.facebook.com/karen.kefauver.business For information on Karen Kefauver's upcoming classes, events, talks or to schedule a consult visit http://www.karenkefauver.com.

1. Agenda
• Social Media Overview
• 2013 Social Trends
• Closer Look at Networks
• Facebook for Mobile
• Events Promo
• Time-saving Tips
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2. Resources After the Talk
• Email Karen: karen@karenkefauver.com
• LIKE Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
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3. Social Media Overview
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4. Responsive Design
• It’s harder now to predict how a user will access your website
• Instead of creating separate experiences for PC, mobile and tablets, in 2013
brands will look to create one experience to rule them all. They’ll be looking to
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responsive design.
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• Through responsive design, a site changes based on the size of the device used,
making it easier to navigate on smaller devices like tablets and smartphones.
• If your site isn’t built on responsible design technology, it’s time to start
considering it.
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5. How We Access Social
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6. Social Media Overview
• QUESTION:
• What’s driving the continued growth of social
media?
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7. Mobile 2013
• ANSWER:
• MOBILE!
• More people are using smartphones and
tablets to access social media!
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8. Phones
A smartphone allows you to:
Access the internet at high speeds
Access your email
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Edit documents
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Download applications
They run on their own operating systems
Smartphones include Apple’s iPhone, Google’s
Android, among others
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9. Trends 2013
• VIDEO
• More people watching videos.
• PROLIFERATION
• New social media sites continue to
emerge and catch on.
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10. Trends 2013
• THE GLOBAL LIVING ROOM
• Social TV is on the rise
• SOCIAL CARE
• Social Care is transforming customer
service.
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11. Trends 2013
• HYPER-INFORMED CONSUMERS
• Social media is transforming the way
that consumers across the globe make
purchase decisions.
• OPPORTUNITY FOR ENGAGEMENT
• Consumer attitudes toward advertising
on social media are still evolving.
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12. Social Media Overview
• Biggest Players in Social Media Field - by numbers of users:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest
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13. Social Media Overview
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14. Facebook Stats
• Facebook: 1 Billion Users!
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users
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15. Twitter Stats
• Twitter - 500 million users/140 million active users
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16. LinkedIn Stats
• LinkedIn 161+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
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17. Google+ Stats
• Google+ 100+ million users
• Use for Search Engine Optimization!
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18. You Tube Stats
• 800M unique users visit YouTube/month
• YouTube's demographic is broad: 18-54 years old
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19. Pinterest
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
• Pinterest Accounts for 10% of Social E-commerce Visits
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20. Pinterest
•
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21. Facebook
• 2 Ways to Be on Facebook
• 1. Facebook PERSONAL Page (Friends)
• 2. Facebook BUSINESS Page (Likes) - formerly “Fans”
• Also: Facebook GROUPS
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22. Twitter
• 1 Way to Be on Twitter
• No difference between Personal and Twitter profiles on Twitter
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23. LinkedIn
• 2 Ways to Be on Facebook LinkedIn
• LinkedIn PERSONAL profile
• LinkedIn COMPANY profile
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24. Google+
• 2 Ways to Be on Google+
• Google+ PERSONAL page
• Google+ BUSINESS page
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25. 2. Google Plus
• Google had new competitors on all sides trying to chip away at its hold on the mobile search and advertising market.
• Google is even more dominant on mobile phones than on desktop computers
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• It has 96 percent of the world’s mobile search market, according to StatCounter, which tracks Web use
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• It collects 57 percent of mobile ad revenue in the United States
• Facebook, its nearest competitor, gets just 9 percent of mobile ad revenue, according to eMarketer.
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26. Google Plus
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27. Google Plus
•
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28. Google Plus
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29. You Tube
• Create You Tube Channel for Business
• A channel on YouTube is the home page for an account. It shows the
account name, the public videos they've uploaded, and any user
information
• You Tube for NonProfits
• http://www.youtube.com/nonprofits
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30. Pinterest
• 2 Ways to Have Profiles on Pinterest
• Pinterest PERSONAL Page
• Pinterest BUSINESS Page
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31. Boardwalk Website
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32. Boardwalk Facebook
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33. Boardwalk Twitter
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34. Boardwalk Pinterest
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35. Boardwalk Pinterest/FB
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36. Boardwalk Google+
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37. Boardwalk Flickr
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38. Boardwalk Yelp
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39. Boardwalk LinkedIn
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40. Mobile Phone Sites
Designed by Eric Bloom of Mobile MarCom 40
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41. Karen’s Mobile Phone Site
• Designed by
Eric Bloom of
Mobile MarCom
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42. Tips
• Status Updates: Short!
• No complex graphs, charts, infographics
• Select powerful photos that inspire, educate or surprise
• Google+
• App Store: Download Facebook mobile app, Page Manager,
Facebook Poke, Facebook Messenger
• Visit Facebook mobile site (from your browser on your phone)
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43. Social Media Overview
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44. Social Media Overview
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45. Messenger for Mobile
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46. Good Idea!
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47. Social Media Content
• There are 4 main types of content that you
should be considering creating:
• Educational content
• Informative content
• Entertaining content
• Inspiring content
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48. Social Media Content
• Content is Multi-Media
• Photos
• Videos
• Images
• Infographics
• Podcasts
• Screencasts
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49. Social Media Content
• Create Lists
• Go Negative
• Infographics - Combine Text and Photo
• Provide How To’s
• News
• Images
• Slideshare
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50. 3 Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Video! You Tube, Vimeo, Animoto
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51. 2. Trend: QR Codes
• QR Code Generator: QR Stuff Free Online QR Code Creator
• www.qrstuff.com
• Free QR code generator and QR code online creator. Create QR codes
ready to print or to add to a t-shirt.
• 10 Creative Ways to Use QR Codes for Marketing
• http://mashable.com/2012/01/14/qr-code-marketing
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52. Website: Bookshop
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53. Facebook: Bookshop
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54. Twitter: Bookshop
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55. Social Media Checklist
1. Have a clear sense of business purpose on your social media platforms
2. Educate managers, employees, and stakeholders on your privacy and
community policies.
3. Have a mindset ready for a long-term commitment.
4. Be ready to engage with people who have negative things to say.
5. Have a dedicated team that's ready to engage.
6. Create a content calendar that's loaded with meaningful content.
7. Make sure you have the ability to measure your results and report them.
Source: http://www.altimetergroup.com/
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56. 1. Web Makeover
• 1. Add social media buttons to your home page
• By getting someone to follow you on Twitter, LinkedIn or YouTube,
you have the opportunity to keep the lines of communication open
long after they’ve left your website.
• Make sure you have a social media profile that will engage your
audience
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57. 2. Web Makeover
• 2. Connect your blog with your website
• Improve the interactivity of your website by teasing your blog posts
from your home page
• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog
posts
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58. 3. Web Makeover
• 3. Embed videos on your website
• Engaging, well put-together video is enticing
• Consider adding how-to or explanatory video to your product or
services pages
• Show examples of other customers finding success by using your
products
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59. 4. Web Makeover
• 4. Make your website shareable
• Retweet buttons and Facebook Like buttons aren’t just for blogs.
• You can add them to any page of your website to get visitors to share
the content more easily with their networks.
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60. 4. Web Makeover
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61. 4. Web Makeover
• 4. Make your website shareable
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62. 5. Web Makeover
• 5. Add your presentations to your website
• If you market your business through public speaking, you can
maximize your results by putting your presentations on your site.
• The best way to do this is to set up a free account at SlideShare (think
YouTube for PowerPoint).
• Once you’ve uploaded your slides, SlideShare will allow you to
embed that presentation back into your website or blog. This creates
an interactive experience for visitors who can now click through your
slides.
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63. 6. Web Makeover
• 6. Use Analytics
• Pay attention to the way in which individuals are using your social
media buttons by tapping into Google Analytics.
• How many people are actually clicking on your outbound social
media links?
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64. Social Media 2013
• TIME - Saving TIPS for using social media!
• Chunk your Time
• Plan Your Content
• Use Hootsuite or Seesmic
• Organize your Email Inbox
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65. Tweetdeck
• Q
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66. Tweetdeck
• QUESTION:
• What’s driving the continued growth of social
media?
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67. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
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68. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+: http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube: http://support.google.com/youtube
• Pinterest: http://pinterest.com/about/help
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69. Favorite Social Sites
• Hubspot: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: http://www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• New York Times Tech Blog: http://bits.blogs.nytimes.com
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70. FREE social media tips!
• Email Karen: karen@karenkefauver.com
• LIKE Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
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