Instagram for Business in 2019 is becoming an essential part of social media marketing for many businesses. Here's are tips for Instagram for Business and how to use Instagram marketing effectively! These Instagram best practices include content, Instagram apps, hashtags, Instagram stories and more! You can download this presentation and use as an Instagram guide.
3. Personal
We are currently at 1k
customers per week, which is
831-588-3232 • karen@karenkefauver.com
MY BACKGROUND
• 20 yrs. endurance sports &
adventure travel journalist
• Bicycle columnist
• Public Relations consultant
for City of Santa Cruz
4. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
MY SERVICES
1. COACHING
2. SPEAKING
3. WRITING
831-588-3232
karen@KarenKefauver.com
5. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
LET’S TALK!
Schedule Your No-Obligation
FREE
PHONE
CONSULTATION!
Let’s Figure Out
What You Need
831-588-3232
karen@KarenKefauver.com
6. 1. Facebook
•2.3 billion monthly active
•94 % use FB mobile app
•65 million FB Biz Pages
2. YouTube
• 1.9 billion monthly active
• Owned by Google
• Second largest search engine
831-588-3232 • karen@karenkefauver.com
SOCIAL MEDIA STATS
7. 3. Messaging
• WhatsApp 1.5 billion
• FB Messenger 1.3 billion
• WeChat 1.06 billion
4. Instagram
• 1.0 billion monthly active users
• Owned by Facebook since 2012
• Ages 18-24 most popular
831-588-3232 • karen@karenkefauver.com
SOCIAL MEDIA STATS
8. 831-588-3232 • karen@karenkefauver.com
YOUR ACTION PLAN
1. Facebook
•Facebook biz page ads
•Create Facebook Live video
•Consider Facebook Group
2. YouTube
•Create free channel
•Post and/or update videos
•Optimize brand, bio, keywords
9. 3. Messaging
• Download free Messenger App
• Get familiar with the functions
• Notice how ads are used by biz
4. Instagram
• Download free Instagram App
• Create a personal account
• Convert it to a biz account
831-588-3232 • karen@karenkefauver.com
YOUR ACTION PLAN
12. STICKERS BOOST ENGAGEMENT
Stickers: Add to
image and/or
video stories. Can
be animated,
clickable, allow
direct interaction.
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
22. 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
Not Just for
Celebrities
Anyone
Can Become
a
Viral Instagram
Sensation
like
Baddiewinkle -
82 yrs. old!
27. 831-588-3232 • karen@karenkefauver.com
• 80% of users follow at least one business
• 75% of users take action
• Instagram has 2.2% interaction rate (FB .22%)
• 1 out of 3 of the most viewed Stories are from
businesses
High Amount of
Engagement
28. Instagram ad: One of
many Instagram ad
styles and placement
options is “sponsored,”
appearing in an
Instagram newsfeed
48. 831-588-3232 • karen@karenkefauver.com
#5 Feature:
What is IGTV?
• Standalone app or inside IG
• Designed for mobile-
optimized viewing of long-
form vertical videos
• Any user can set up their own
channel and share video
content that's up to an hour
long
63. • 1. Use Video
• 2. Engage!
• 3. Post Quality Content!
• 4. Be Consistent!
• 5. Use Stories
• 6. Cross Promote!
6 MORE Tips!
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
64. • Videos on both Facebook
and Instagram result
in 62%
higher engagement than
photos alone
1. Video Gets Better Results!
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
65. • Live Video: 1 hour
• Video Post to Your
Instagram Profile: 1 min
• Video Post to Your
Instagram Story: 15 sec
Video Length on Instagram
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
66. • Follow Competitors
• Follow Brands
• Follow People
• Like, comment, share
• RESPOND, comment,
praise, like on your own
page
2. You Must Engage!
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
67. • Product photos
• Show product in action
• Customer testimonials
and reviews
• Offer giveaways,
discounts, coupons
3. What to Post
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
68. • SHOW YOUR
EXPERTISE
• Share tips, expertise
• Try recording 15-second
tip video, use photo with
caption, inspiring quote
What to Post - Services
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
69. • Decide how often you
want to post, what days,
times
• Show your expertise
• Share success stories
• Behind the scenes
4. Post consistently!
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
70. • Sales
• Reviews
• Freebies
• Resources
• Tutorials/Guides
• Before and After
5. Use Stories: Examples
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
71. 6. Promote Your Instagram
Content on Other Platforms
to Get More Instagram
Followers
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
72. • 1. Use Video
• 2. Engage!
• 3. Post Quality Content!
• 4. Be Consistent!
• 5. Use Stories
• 6. Cross Promote!
SUMMARY of 6 TIPS!
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
73. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
YOU’RE AN INSTAGRAM STAR!
74. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
MY SERVICES
1. COACHING
individual and onsite training
2. SPEAKING
Guest speaker for your event!
3. WRITING
Web content, your bio, About Page
831-588-3232
karen@KarenKefauver.com
75. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
LET’S TALK!
Schedule Your No-Obligation
FREE
PHONE
CONSULTATION!
Let’s Figure Out
What You Need
831-588-3232
karen@KarenKefauver.com