The document outlines various employee engagement programs used by Sage, including: 1) SageCentral weekly video updates featuring colleagues across campuses that saw a 22% increase in video finishes and 40% increase in comments. 2) The #lifeatsage social media program where colleagues share work and personal photos tagged with the hashtag, which has reached over 1.8 million people and engaged 15% of North American colleagues. 3) Scavenger hunts used to promote change and new initiatives that had 57 entries and 26 likes on Chatter for the most recent hunt.

1. Three ways to rock at
employee engagement
(like Sage)
Karen Hamilton, Principal Web Manager
NA Internal Communications
@tinybites | @SageNAmerica

2. The next 45 minutes
• What does employee engagement mean to you?
• Our most popular engagement programs
• SageCentral weekly update
• #lifeatsage
• Scavenger hunts and other games***
• What are some of your engagement programs?
• Continuing the conversation

3. My life at Sage and more

4. More than motivation or satisfaction
Employee engagement is the emotional
commitment that we have to our organization
and the organization’s goals. –Kevin Kruse

6. How do you involve and incite
employees?

7. Engagement as a bakery

8. What is on your engagement menu?
Program Intranet F2F ESN Video Email Print/
Goods
Social
Media
Community 3rd
party
SageCentral
Weekly
Update
 Future  
#lifeatsage  Future    
Contests        
Community
work
       
Town halls      
Colleague /
team kudos
      
Company
store
Future   
CATs       
*****    Future 

9. A recipe for video news
Evolving the email newsletter

10. SageCentral weekly update
Desired Behaviors Channels
• Absorb key messages
• Take action
• Smash silos
• Represent your team
• Recognize
• Video
• Intranet
• Email
• ESN (future)
Motivators KPIs
• 15 mins of fame
• Creative outlet
• Watch your friends
• Blooper reel
• Viewership trend
• Discussion trend
• Participation rate per campus
• Clickthrough / completion trends for
action items

11. SageCentral weekly update results
• 88 colleagues and 8 execs representing 8 campuses
• Every episode in Top 50 of most read news of all time
• 99.5% email open rate–up 27.6% from email-only delivery
• Season 2:
o 22% increase in finishes (blooper reel)
o 40.3% increase in comments
• Feedback:
o “So look forward to watching these! Quick, informative, and
entertaining!”
o “So much fun, I totally recommend that more people take part.”
o “This is the way to deliver these updates, much more engaging!”
How would you direct Season 3?

12. Making it work in your organization
• Video host (YouTube, Vimeo) - $
• Video editing software - $$
• Video editor
• Personal smartphone / video camera at each locale
• Volunteer anchors
• Sample video script
• Sample emails
• Call for guest anchors
• Guidelines for filming your video update

13. A recipe for #lifeatsage
This is how we work

14. #lifeatsage
Desired Behaviors Channels
• Live the brand
• Show pride in Sage
• Celebrate success
• Support our customers
• Capture community involvement
• Make others want to work for Sage
• Twitter
• Instagram
• Chatter
• Facebook
• Intranet
• ESN (future)
• Print / materials
Motivators KPIs
• Selfies
• Blend work with life
• Showcase talents
• Reach (impressions)
• % NA colleagues participating

15. #lifeatsage results
• 397 colleagues using #lifeatsage (15% of NA) since June 2014
• 1,223 Instagram and 1,643 Twitter posts reaching >1.8 million
people
• De facto colleague hashtag – going global!
Challenge: how can we track Instagram / Facebook?
Future: where is everyone hanging out now?

16. Making it work in your organization
• Accounts for channels where your employees live
• Display widget(s) for intranet homepage
• Easy to remember #hashtag
• Easy call to action
• Selfies / portraits
• Event pics
• Having fun
• Collaborate with external comms / marketing / social media teams
as well as other regions

17. A recipe for games
Having fun with change

18. Scavenger hunts
Desired Behaviors Channels
• Embrace change
• Champion change
• Learn new behaviors
• Take action
• Be an ambassador
• Intranet
• ESN
• Email
• In the office
Motivators KPIs
• Solve a mystery
• Friendly competition
• Free stuff
• Challenge yourself
• Showcase your talents
• Correct entries (learning check)
• Participation rate per campus
• Clickthrough / completion rates for
action items

19. Scavenger hunt results
• Used for:
o Intranet relaunch
o New systems and processes
o Welcoming and onboarding new team
o Learn about colleagues around the world
• Latest scavenger hunt on Chatter: 57 entries, 26 likes, 4
shares
• Feedback:
o “Love this contest! Feel like I'm getting to know more
colleagues than ever before!”

20. Making it work in your organization
• Contest formats
• Scavenger hunts
• Ideation
• [Social] media creation
• Referral drives
• Talent shows
• Cool prizes and giveaways - $$*
• Win: Apple anything, Fitbits, gift cards, trips
• Free Sage-branded stuff
• Sample contest terms & conditions

21. Continue the conversation
• karen.hamilton@sage.com
• linkedin.com/karenhamilton
• twitter.com/tinybites
• Instagram.com/tinybites