From opening your WordPress Dashboard to sharing your blog post. This presentation shows how to create and publish an optimized post.

1. THE ARTICLE WRITING DOCTOR
Y O U R C O N T E N T M A R K E T I N G P R E S C R I P T I O N
Create and Publish
an Optimized
Blog Post to WordPress

2. What Will Be Covered
 1. Taking a post you’ve written and uploading it on your
WordPress Blog page.
 2. Optimizing the post: anchor text; images; high-quality
sites; deep linking, and categories & keywords.
 3. Publishing your post or saving it as a Draft to publish
at another time.
 4. Sharing your content.

3. Step 1
Getting the Post on the Page

4. Step 1 – Opening a new blog page
 1. Go into your WordPress (WP) dashboard.
 2. In Posts, click on Add New.
 3. This will open a blank posting page.

5. Step 1 Image

6. Step 1 – Inputting content
 1. In the Title box, add your title. Be sure it’s keyword
optimized and is a complete sentence (thought). It must
also be relevant to your site’s focus.
 2. Input the body of your content. Be sure it’s relevant to
the title and fulfills the title’s promise.
 3. Tweak the content by using bold and italics, varied font
style, and color. Even highlighting text is good.
 4. Be sure to include subheadings and white space – it
makes for easier reading.
 5. If you have sources include them at the end of your
post.

7. Step 1 Image

8. Step 1 – Side Note
 You can write a post from scratch in the WP blog or
you can upload (copy & paste) content you already
have. I usually copy and paste.
 Use the ‘Visual’ formatting mode (see image on next
page).
 It’s always best, if you’re copying and pasting
content, to copy it from a program like Notepad. It
removes any troublesome Word Doc formatting.

9. Step 1 Image 2

10. Step 2
Optimizing the Content

11. Step 2 – Optimizing the Content
 It’s not enough to simply publish a post. It needs to be
optimized. Things that should be included:
 1. Use anchor text.
 2. Use images.
 3. Link to content from high-quality sites.
 4. Have a ‘read more’ section, linking to other posts on
your site – this is called ‘deep linking.’
 5. Add categories and keywords.
 * The following slides will cover these items, then it’s on to Step 3.

12. Using Anchor Text
 Anchor text is creating a hyperlink (a clickable link)
to a particular word or phrase within your content.
 I’ll use the word “story line” within the post I just
created. I would highlight the word and use the link
tool to hyperlink it to a post on ‘writing a story line.’
 The link could go to another post on my site or
another website.

13. Using Anchor Text Image

14. Using Images
 Using images is a super-effective ‘hidden’ way to
optimize your post.
 You can input an image from your Media Library or
upload an image from your computer files into your
Library and use it from there.
 Be sure to optimize the image before inputting it into
your post. This means creating a Title, adding Alt
Text, and adding a Description. All should be
keyword effective.

15. Using Images – Image 1

16. Using Images – Image 2

17. Using Images – Image 3

18. More Info on Images
 If you notice in the prior slide (the image), the title is the
name I gave the image when I originally saved it as a JPG
in my computer. (Side note: you should also change the
title of your image file before uploading it to WP – make
it keyword effective.)
 I created an optimized title, “The Ghostwriter,” before
inputting it into the post.
 For the Alt Text I used: ghostwriting for businesses and
individuals.
 For the Description: A ghostwriter can help bring your
business to the next level. He can turn your dream of
writing a book into a reality.

19. Linking to High-Quality Sites
 To further optimize your post, you should link an
appropriate keyword phrase to a relevant post on another
site that has authority.
 It’s much better to use the post URL rather than the
website’s landing page URL. This has to do with
pingbacks and trackbacks.
 To learn more about pingbacks and trackbacks, you can read:
 Blogging – How to Use Trackbacks and Pingbacks
 http://www.karencioffiwritingandmarketing.com/2013/07/blogging-how-to-use-trackbacks-
and.html

20. ‘Read More’ Deep Linking
 Deep linking is the strategy of bringing the reader
further into your website, to other pages/posts.
 It’s also a great strategy to keep the reader on your
site longer, which the search engines like.
 It’s done the same way you do anchor text. The links
will be to other relevant posts on your site or to a
sales/resource, about, or other page on your site.

21. Categories and Keywords
 WordPress has specific sections for entering
categories and keywords for each of your posts. This
information helps the search engines find,
categorize, and index your content.
 Be sure to use relevant keywords.
 For categories, it’s a good idea to choose only one or
two for your site. Search engines use the ‘categories’
you use to categorize your website, so try to keep
them focused.

22. Categories and Tags Image

23. Step 3
Publishing, Saving as a Draft, or Scheduling

24. Step 3 – Saving or Publishing
 Once your post is just right, Decide whether you
want to save the post as a Draft, Publish it
immediately, or Schedule it to publish at a later date.
 There’s an Edit button next to each option which
allows you to choose what you want. Test them out.
 This section will be on the top right side of your post.

25. Step 3 Image

26. Step 4
Share Your Content

27. Step 4 – Share Your Content
 It’s obvious that you want your
blog post to be visible to as
many people as possible. This
means you MUST share it!
 Search engines keep track of
how many people are sharing
your content – the more shares
you get the better your ranking.
 Share it to your online groups
and share it to your social
media networks.
 This is considered a social
media marketing strategy and
each share gives social proof
that your content is worth
reading.

28. Social Media Networks
Social media networks
include sites like:
 Google+
 LinkedIn
 Facebook
 Twitter
 StumbleUpon
 Digg
 Etc.

29. You Can Do It!
 This is the basics of posting and optimizing a blog
post in WordPress.
 I hope this presentation was easy to understand and
gave you the tools and information you need to
create your own optimized posts.

30. The Writing World
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31. Small Business, Home Business?
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