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A revolutionary hub led by top experts that guides you through the teen years.
Meet BLOOM >

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About BLOOM

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The PROBLEM
OUTDATED HEALTH EDUCATION
CURRICULUM
TEEN
NO SAFE, INCLUSIVE ONLINE SPACE
FOR RELIABLE HEALTH INFORMATION
The teenage years are hard, for everyone.
BLOOM™
LACK OF MODERN GUIDANCE
FOR PARENTING THROUGH THESE YEARS
PARENTS & CAREGIVERS
EDUCATOR

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BLOOM is a revolutionary hub led by top experts
that guides through the teenage years.
The SOLUTION
BLOOM™

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BLOOM™
The SOLUTION
Our TOPICS
Healthy Mind Healthy Body Puberty Gender Identity &
Sexual Orientation
Relationships Digital Life Sexual Health Trending
Diverse • Inclusive • Equitable • Mindful • Modern

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Our MISSION
Our mission is to create a circle
of support that educates,
inspires, and empowers
our users to BLOOM through
these challenging years.
CAREGIVERS EDUCATORS
TEENS

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BLOOM™
TEEN HUB CAREGIVER HUB EDUCATOR HUB
www.BloomForAll.com
HOW IT WORKS

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BLOOM™
HOW IT WORKS
• Free with Email Sign up
• Engaging & Interactive
• SMART Daily Dashboard
• Incentivized Self Care
(Daily Journal + Period Tracker)
• Fitness & Nutrition Libraries
• Retail Store
BLOOM™
TEEN HUB
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HOW IT WORKS
BLOOM™
• Subscribe & Save Membership
• Interactive Daily Dashboard
• Workshops / Courses
• Ask an Expert Feature
• Trusted Referral Network
• Retail Store
PARENT // CAREGIVER HUB

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BLOOM™
HOW IT WORKS
• Skills-Based Health Education
• Modern, Inclusive & Diverse
• Digital Curriculum
• Aligned with NHES
• Backed by Shape America
• Buy 1 - Give 1 Program
EDUCATOR HUB

11. BLOOM’s Strategic Partnerships
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BLOOM™

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BUSINESS MODEL
BLOOM™
RETAIL OFFERINGS
$9.3MM
CAREGIVER SUBSCRIPTIONS
$15.6MM
Revenue Projections
$30.1MM by 2027
CURRICULUM SALES
$5.2MM

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Go-To-MARKET STRATEGY
Beta Test +
Optimize BLOOM Hub
PHASE 3
Strategic Partnership
Cross Promotion
BLOOM™
National Launch +
Digital Marketing Campaign
PHASE 2
PHASE 1
• Start Date September 2022
• Ongoing HUB Optimization
with Development Team
• Ongoing Original Content Creation
• Leveraging cross promotion with
our contributing organizations,
doctors, and social influencers
• Utilizing paid & unpaid marketing
on social channels to build
audience and attract new users
• PR & Social Strategy
• Influencer Marketing
• eComm Strategy Implementation
• Customer Relations Management
• Search Engine Optimization
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THE OPPORTUNITY
BLOOM™ is looking to raise 1MM at an
6MM pre-money valuation with a SAFE note.
We are seeking inspired investor in this seed round to bring BLOOM to national launch.
Our goal is to become a 100+MM company and exit via acquisition or IPO by Year 5.
BLOOM™
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TEAM
JOANNE MERCALDI
Co-Founder, Co-CEO
JENNY DAVIS
Co-Founder, Co-CEO
KAREN CONANT
Co-Founder, CDO
3X Founder with successful exit.
Assisted in the start up of Seaside
Wellness and Lahey Health at Home.
Founded TLC @ Home, a top contender in
the home care space servicing over 5000
elders and employing over 600 direct care
staff, which she successfully sold in 2016.
3X Founder with successful exit.
Former CEO of Second Wind Sails & Onshore
Designs LLC. Has extensive product
development, design, manufacturing,
wholesale, and e-commerce retail experience
and knowledge. Former physical education
& mindfulness educator.
3X Founder with successful exit.
A graphic designer with over 20 years
of freelancing experience in both print
and digital media. Ran a Crossfit Affiliate
for 8 years, which was successfully sold
in 2018 and still thrives today.
BLOOM™

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TOGETHER WE BLOOM