Bringing national trends in community, information, learning and technology to public libraries in northeast Florida. Building on strong foundations and great data from Pew Internet & American Life, Aspen Institute, the Institute for the Future and the University of Maryland Digital Inclusion Survey.

1. +
Karen Archer Perry
Clarion Collaborative
@KarenAPerry
www.ClarionCollaborative.com
Library
Trends 2015
Translating
National Trends
to Local Action
in Northeast
Florida

3. Agenda
• Libraries Today – Four Key Strengths
On which to build Questions
Break
• 2015-2016 Trends – Four Key Trends
Impacting our work Discussion

4. Libraries have strong foundations

5. 1. Trusted Civic Institutions
2. Knowledge & Information
3. Learning Places
4. Technology Connectors
Four Key Library Strengths

6. Libraries are
Trusted Civic
Institutions

7. Libraries are appreciated
• 91% say libraries
are important to
their
communities
• 76% say libraries
are important to
them and their
families
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell,
January 22, 2013, Pew Research Internet & American Life Project,
http://libraries.pewinternet.org/2013/01/22/library-services/

8. Libraries stack up well
• Gallup poll asks about
personal confidence in
specific American
Institutions (Gallup
does not include
libraries)
• Pew poll asks about
importance of libraries
Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll,
http://www.gallup.com/poll/1597/confidence-institutions.aspx

9. Almost half of America came
through your doors
• 46% of Americans visited a
library or a bookmobile in-
person last year.
• 22% used library websites in
the past year.
• 27% of Americans used
library computers, Internet
or Wi-Fi connections
Reference: Libraries at the Crossroads, John Horrigan, September 15, 2015, Pew Research Internet & American Life Project,
http://www.pewinternet.org/2015/09/15/libraries-at-the-crossroads/
Photo credit: Lockport Public Library, http://www.lockportlibrary.org/

10. Many of them wearing shirts
proclaiming their love!
Photo credit: Lisa Fernow

11. People like librarians
• 98% of “ever” library visitors say interactions “very
positive”
• 81% of library visitors say librarians are “very helpful”
• 50% of “last year” visitors got help from a librarian
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research
Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr

12. People appreciate core library
services
80% of
Americans say
borrowing
books is “very
important”
80% say
reference
librarians are
“very
important”
77% say free
access to
computers and
the internet is
"very important"”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research
Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
Photo credit: Carnegie Library of Pittsburgh

13. Libraries Hold
Keys to
Knowledge
& Information

14. Librarians are THE champions of
the first amendment
• Intellectual
Freedom
• Free speech
• Privacy
• Equal access
• Open Internet
• Copyright
Photo credit: American Library Association President Roberta Stevens

15. People love to read!
• 87% adults 16+ read a
book last year
• 37% adults read an e-
book last year
• 6% borrowed at e-
book from the library
Reference: Libraries at the Crossroads, John Horrigan, September 15, 2015, Pew Research Internet & American Life Project,
http://www.pewinternet.org/2015/09/15/libraries-at-the-crossroads/
Photo credit: Carnegie Library of Pittsburgh

16. Readers Read – More with e-Content
15 = Average # of books
read last year
24 = Average for those with
e-readers
30% e-content consumers
say they read more
41% tablets consumers say
they read more
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research
Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
Photo credit: LucReid http://www.lucreid.com/?p=2621

17. 16%
17%
26%
40%
46%
Borrow a music CD
Borrow an audio book
Use computer or internet
Borrow a DVD
Use a research database
Among those who visited
a library in-person in the
past year, the % who did
the following activities
Libraries are community hubs for
Information and media access
Reference: Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen
Purcell, January 22, 2013, Pew Research Internet & American Life Project,
http://libraries.pewinternet.org/2013/01/22/library-services/ Data is for library visitors ages 16+.

18. Hubs for digital content & services

19. • 65% of American’s
say that libraries
contribute to helping
people decide what
information they can
trust.
Reference: Libraries at the Crossroads, John Horrigan, September 15, 2015, Pew Research Internet & American
Life Project, http://www.pewinternet.org/2015/09/15/libraries-at-the-crossroads/

20. Libraries are
Learning
Places

21. Hubs for learning resources
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland,
http://digitalinclusion.umd.edu/
Public Access Computing 100%
Education & Learning 99.5%
Employment & Workforce 95%
E-Government & Civics 75%
Health & Wellness 57.9%
% of Libraries
Offering Programs

22. Leaders in
early
literacy &
learning
• 76% of parents say
libraries are “very
important” for
children
• 86% of parents
with incomes less
that $50K say
“very important”

23. Library role in learning & literacy
is “definitely” important
• 85% also say that libraries should “definitely” offer
free literacy programs to help kids prepare for school.
• 85% of Americans say that libraries should
“definitely” coordinate with schools in providing
resources for children.
• 78% believe that libraries are effective at promoting
literacy and love of reading.
Reference: Libraries at the Crossroads, John Horrigan, September 15, 2015, Pew Research Internet & American
Life Project, http://www.pewinternet.org/2015/09/15/libraries-at-the-crossroads/

24. Librarians are America’s Digital
Literacy Corps
• 78% of those 16 and older say libraries should
“definitely” offer programs to teach people how to
use digital tools such as computers, smartphones
and apps.
• 75% say libraries have been effective at helping
people learn how to use new technologies.
Reference: Libraries at the Crossroads, John Horrigan, September 15, 2015, Pew Research Internet & American
Life Project, http://www.pewinternet.org/2015/09/15/libraries-at-the-crossroads/

25. Hubs for supporting technology use
• 89.9% of libraries offer training in general
Internet use
• 86.9% offer assistance with basic computing
• 84.4% offer support with common
productivity software and services
• 79.3% offer point-of-use technology training
and support
Reference: University of Maryland and the American Library Association, Digital
Inclusion Survey, 2014 data, 2015 report, http://digitalinclusion.umd.edu/.

26. Libraries are
Community
Technology Hubs

27. Access: Public Access Computers
34.6
22.6
17.3
8.6
17.9
0
5
10
15
20
25
30
35
40
Number of PACs
City Suburban Town Rural Overall

28. Access > More than PCs
77.9%
39.4%
62.5%
41.6%
20.7%
25.5%
44.8%
23.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%

29. Free Wi-Fi is almost ubiquitous
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
2009 2009 2010 2011 2013 2014
Series 1

30. Library broadband speeds are
increasing
Reference: University of Maryland and the American Library Association, Digital
Inclusion Survey, 2014 data, 2015 report, http://digitalinclusion.umd.edu/.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
1.5 Mbps or less 1.6 -10 Mbps > 10 Mbps
2011 2013 2014

31. Access: Broadband
digitalinclusion.umd.edu
159.0
40.0
93.4
25.0
38.9
15.0
25.1
10.0
70.4
16.0
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
Mean Speed (Mbps) Median Speed (Mbps)
City Suburban Town Rural Overall

32. Access: Digital Catalogues Growing
90.3%
53.1% 50.8%
62.3%
56.0%
76.8%
46.5% 42.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%

33. Libraries report gaps in “building
adequacy”
38.0%
49.3%
87.6%
79.1%
45.2%
61.9%
50.4%
12.3%
17.0%
53.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Availability of
general use space
Availability of
meeting
rooms/meeting
spaces for public
use
Availability of maker
spaces
Availability of
work/office spaces
for business users
Adequacy of electric
supply,number of
electrical outlets,
network capacity
Poor/Fair Good/ExcellentMean Year Built: 1970

34. Program depth is correlated w/
building renovations
67.3%
70.1%
15.8%
10.3%
14.4%
53.6%
60.2%
10.3%
6.5% 7.9%
55.9% 61.8%
11.2% 7.4%
9.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Social media General familiarity
with new
technologies
Using video
conferencing
technologies
Web site
development
Digital content
creation
PercentageofLibrariesOfferingTraining
Training Topic
Renovated Not Renovated Overall
digitalinclusion.umd.edu

35. Libraries already have an Edge
Practical and
aspirational
benchmarks organized
into three categories
that assess:
• Community value
• Engaging the community
• Organizational management

36. 1. Trusted Civic Institutions
2. Knowledge & Information
3. Learning Places
4. Technology Connectors
Four Key Library Strengths

37. Questions?

38. Four Trends for 2015-2016
1. People seek fulfilling
experiences
2. Information abundance
drives knowledge economy
3. Learning is unbundled &
continuous
4. Cloud-based and mobile

39.  TREND
People seek
fulfilling
experiences
Libraries focus on
experiences instead of
products

40. Engagement, loyalty and advocacy
are no longer driven by the products you sell.
It’s driven by how well the experience you deliver
meets your customers’
ever-changing emotional needs and wants.
40
Lewis Carbone

41. It’s about the experience
not the transaction
41
Product or Service Place People

42. Create the customer
experience
Reference: King County Library System and Fernow Consulting
• Simplify the environment
• Foster discovery
• Intentional staff training
• Visual trumps all other senses
• People matter
• Platforms matter

43. People Place Platform
Reference and Photo Credit: Aspen Institute, “Rising to the Challenge – Re-envisioning
Public Libraries, http://as.pn/libraries.

44. Libraries designs invite and
engage…
Photo Credit: King County Library System, Newport Way and Federal Way Branches

45. Library websites offer seamless
intuitive services

46. “Take away my people, but leave my
factories, and soon grass will grow on the
factory floors. Take away my factories, but
leave my people, and soon we will have a
new and better factory.”- Andrew Carnegie

47. Turn Outward

48. Connect and Convene

49. Engage Deeply

50. Enlist Support

51.  TREND
Information
abundance drives
knowledge economy
Librarians help
people discern value
& create content

52. Information and Communications Technology ICT
NetworkedBig Data
Open
Innovation
Adaptive
Analytics
Places greater reliance
on intellectual and
technological
capabilities than on
manual labor or natural
resources.

53. There’s an information
explosion!
• Knowledge is
doubling every 12
months, maybe
faster.
• People need help
navigating to
meaning
Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David
Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12-
months-soon-to-be-every-12-hours/3950

54. Opportunities for content creation
abound… People crave support
@KarenAPerry
Photo credit: Lion’s Share Digital lionssharedigital.com

56. Libraries need to be places where
people create new things

57. Without libraries, voices will be
unheard
Photo credit: Mike Yam & Toronto Disaster Relief Committee, 2010

58.  TREND
Learning is
Unbundled &
Continuous
Libraries support new
modes of on-demand
learning for
individuals and
communities

59. Reference:
Aspen
Institute Task
Force on
Learning and
the Internet,
2015,
“Learner at
the Center of
a Networked
World,”
http://csrepor
ts.aspeninstit
ute.org/Task-
Force-on-
Learning-and-
the-
Internet/2014
/report.

60. Learner at the Center of a
networked world
1. Learners need to be at the center of learning
networks.
2. Every student should have access to learning
networks.
3. Learning networks need to be interoperable.
4. Learners should have the literacies necessary
to utilize media as well as safeguard
themselves in the digital age.
5. Students should have safe and trusted
environments for learning.

61. Trends in Learning & Education
• Digital technology is disrupting all economic
sectors and revamping the educational
landscape. ICT is part of everything we do.
• Competency-based programs value skill
acquired more than pedagogy, bringing new
benefits to students, institutions and
potential employers.
• Unbundled learning creates new
opportunities and challenges for assessment.
Reference: F. Martinez and K. Perry, Intel, 2015, Bridging the Global Skills Gaps
Through Digital Learning, http://nextcenturycities.org/wp/wp-
content/uploads/2015/05/Intel_Bridging-the-Global-Skills-Gap.pdf.

62. People need new skills
• 1/3 to 1/2 of adults -
depending on the
country - lack the basic
skills necessary for
learning and working in
modern economies
• Problem-solving in
technology-rich
environments, literacy,
and numeracy
Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives,
http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf

63. Digital Literacy is way more
than point-and-click

64. Future Works Skills 2020

65. 1. Extreme longevity
2. Rise of smart machines & systems
3. Computational world
4. New media ecology
5. Super-structured organizations
6. Globally connected world
Future Work 2020
Six Drivers for Change

66. 1.Sense-making
2.Social intelligence
3.Novel & adaptive
thinking
4.Cross-cultural
competency
5.Computational thinking
Future Work 2020
Ten Skills for the
Future Workforce
6. New-media literacy
7. Transdisciplinarity
8. Design mindset
9. Cognitive load
management
10.Virtual collaboration

67.  TREND
Cloud-based and
mobile
Libraries create more
physical and virtual
collaborations

68. Educause Top 10 IT issues 2015
1. Hiring, retaining, training qualified staff.
2. Optimizing the use of technology in teaching and
learning.
3. Developing IT funding models that sustain core
services, support innovation, and facilitate
growth.
4. Improving student outcomes.
5. Demonstrating the business value and
organizational alignment.

69. Educause Top 10 IT issues -2015
6. Increasing the IT organization's capacity for
managing change.
7. Providing user support in the new normal: mobile,
online education, cloud, and BYOD environments.
8. Developing mobile, cloud, and digital security
policies that work for most of the institutional
community.
9. Developing resilience IT architectures
10. Balancing agility, openness, and security.
Reference, Grajeck, S. January 12,2015, “Top 10 It Issues, 2015: Inflection
Point.”Retrieved from EDUCAUSE: http://www.educause.edu/ero/article/top-10-
it-issues-2015-inflection-point.

70. Mobile Anytime Information
Access
• Library in your
pocket
• Anywhere access
• Device adaptive
• Bandwidth adaptive
• Responsive
Reference: Gloucestershire Public Library,
http://www.gloucestershire.gov.uk/mobile/article/116142/Install-our-Library-app

71. • Networks favor scale
and connection –
not islands of
independence
• Digital on-ramps and
off-ramps for Cloud
services
• Creation hubs for
community content
Libraries
create more
physical and
virtual
collaborations

72. Reference: Institute of Museum and Library Services, University of Washington, International City/ County
Management Association, 2012 January, “Building Digital Communities: A framework for action,”
http://www.imls.gov/publications/building-digital-communities-framework-action.
Access principles:
Availability
Affordability
Design for inclusion
Adoption principles:
Relevance
Digital literacy
Consumer safety
Application principles:
Economic and workforce
development
Education
Health care
Public safety and
emergency services
Civic engagement
Social connections

73. • Focus on experience
instead of products
• Discern value & create
content
• New modes of on-
demand learning
• Create physical &
virtual collaborations
Four 2015-2016 Trends
1. People seek fulfilling
experiences
2. Information
abundance drives
knowledge economy
3. Learning is unbundled
& continuous
4. Cloud-based and
mobile

74. Discussion
• What trends are impacting your
community and patrons?
• What one wish would you have for your
library’s future?

75. +
Karen Archer Perry
Clarion Collaborative
@KarenAPerry
www.ClarionCollaborative.com
Thank you!
Translating
National Trends
to Local Action
in Northeast
Florida

76. “The public library is first and foremost
a place…that promotes development in
society. It is the family room of a
community.” - Akhtar Badshah

77. The Cloud is useless without on
ramps and off ramps
• Community on-ramps for local content
• Off-ramps to access and discerning value