R I C H A R D S O N I N D E P E N D E N T S C H O O L D I S T R I C T
Where all students learn, grow and succeed
From Info...
Richardson ISD | Where all students learn, grow and succeed
 Guiding Principles
 Our audiences’ attitudes have changed.
...
Richardson ISD | Where all students learn, grow and succeed
 What RISD Does Well
 Media relations
 Community relations ...
Richardson ISD | Where all students learn, grow and succeed
 Building on Success – Good to Great
 Mine for content. Cros...
Richardson ISD | Where all students learn, grow and succeed
 Building on Success – Good to Great
 Strengthen Communicati...
Richardson ISD | Where all students learn, grow and succeed
 Moving Forward…
 Blog
 Tweaked approach to social media
 ...
Richardson ISD | Where all students learn, grow and succeed
 Additional Support Needed
 Translation capability
 off-hou...
Richardson ISD | Where all students learn, grow and succeed
 Challenges
 Time Poverty
 Opportunity Costs
 Budgetary Co...
Richardson ISD | Where all students learn, grow and succeed
 Key Takeaways
 RISD is doing great things, but the impact i...
Nächste SlideShare
Wird geladen in …5
×

Communication Update

37 Aufrufe

Veröffentlicht am

  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Communication Update

  1. 1. R I C H A R D S O N I N D E P E N D E N T S C H O O L D I S T R I C T Where all students learn, grow and succeed From Inform to Engage… the Next Chapter of the RISD Story
  2. 2. Richardson ISD | Where all students learn, grow and succeed  Guiding Principles  Our audiences’ attitudes have changed.  Weary/wary  We have a brand.  …and we need to sell it.  We have competition…and it’s more than other ISDs.  Make it easy for people to say “yes” to you.  The user experience and audience expectations should drive communications practices.  With a lean staff, the multiplier effect is key.
  3. 3. Richardson ISD | Where all students learn, grow and succeed  What RISD Does Well  Media relations  Community relations visibility  Clean design that messages stewardship  Campus and District communication to parents  Inter-departmental and campus cooperation
  4. 4. Richardson ISD | Where all students learn, grow and succeed  Building on Success – Good to Great  Mine for content. Cross-market. Repeat.  Stock our storytelling toolkit.  Improve photo stock  Strengthen our writing  Add voices  Social media approach  Transition recurrent publications to industry standards.  Strategically introduce new presences/consider exits.  Big 7, in order: Facebook, Google+, YouTube, Twitter, Instagram, Pinterest, LinkedIn
  5. 5. Richardson ISD | Where all students learn, grow and succeed  Building on Success – Good to Great  Strengthen Communications processes and documentation to enhance service delivery.  View stakeholder experiences, end to end, with a marketing eye and recalibrate as needed.
  6. 6. Richardson ISD | Where all students learn, grow and succeed  Moving Forward…  Blog  Tweaked approach to social media  Direct subjects’ voice in Spotlight, School Times  Improved, documented internal business practices
  7. 7. Richardson ISD | Where all students learn, grow and succeed  Additional Support Needed  Translation capability  off-hours, emergency basis  provide more Spanish-language content  Social media/photography  Robust photo/image inventory system  Writer (journalistic and marketing)
  8. 8. Richardson ISD | Where all students learn, grow and succeed  Challenges  Time Poverty  Opportunity Costs  Budgetary Constraints  Leadership Churn within Communications
  9. 9. Richardson ISD | Where all students learn, grow and succeed  Key Takeaways  RISD is doing great things, but the impact is reduced without intentional and compelling storytelling.  With existing resources, identify priorities for now vs. later.  The Why…Our Intended Outcome.  Create/Reinforce the belief that RISD is special and you/your children should be engaged with us.

×