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PIUS KAMONYE KANJA
Mobile: 052 958 1466
Email: kanjakamonye@gmail.com
Date of Birth: April 1985
Nationality: Kenyan
Driving License: Valid UAE license with own car
Visa status: Employment (Free-zone)
PERSONAL PROFILE
Recognized for hands-on experience in CRM Marketing customer insight, KPI forecasting, strategy development
experience and multi-channel marketing. Managing solution approach facilitating account profitability. Passion for
marketing nurtured through interest, specialized as a professional course in undergraduate and professional studies.
12 years working experience including 7 years in U.A.E, in various business sectors and industries coupled with a
proven track record in success as a Key Account manager, marketing executive, brand management, sales
management and business development.
KEY SKILLS
Market Research, Networking, Market planning, Sales management, Business development & Brand positioning
EMPLOYMENT HISTORY
ATLAS GROUP: Print and Media division (Dubai) May 2012 - Present
Senior Account Manager
• Developing direct marketing and sales strategies for my team that address evolving industry dynamics of the
print market.
• Researching, Identifying, targeting and establishing new accounts through cold-calling, networking and
referrals.
• Generating new customer communication mediums for my team and I by preparing presentations,
proposals, plans, contact reports.
• Developing marketing strategies and tools to aid my sales team in acquiring and maintaining new customers
in accordance to their set monthly targets
• Training, coaching and mentorship of a team of 3 sales account executives responsible for revenue
generation in the company.
• Identifying opportunities for cross selling for my colleagues on the other two divisions of the company
• Working with my target market which includes Media companies, events management companies,
hospitality based organizations, advertising and PR agencies to consult in print production for ATL and BTL
market campaigns and solutions.
• Organizing workflow to meet customer solutions for the CRM administration database for the companies
ISO procedures.
• Coordinating marketing communications collateral for East Africa, West Africa and Dubai for consistency in
communication across the Group.
• Achieved a personal sales record by an increase of 28% at the of end of the last quota ending Dec 2015 by
over-passing a personal set sales targets of AED 6.5M/- P.A and my teams target of 16M P.M.
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ATLAS GROUP : International Division (Dubai and Kenya) Dec 2010 – May 2012
Marketing and Advertising Executive
• Led a recurring dialog with HQ in Dubai and Kenya partners on what the business expectations were.
• Researched and identified the East African and the UAE market print and Media niches, recruitment and
labor sourcing, tackling the new market’s SWOT and successful setup of a new division in Kenya.
• Delivered a Marketing strategy - including marketing campaigns, events, digital marketing, and PR.
• Identified particular issues for our new clients in Kenya that were not face in Dubai and managed to bridge
and work out a solutions, this helped in developing long-term account relationships as I could implement
practical solutions from a point of empathy.
• Actively participated in the implementation of multi-layered marketing events, from concept, launch through
execution to the now successful Kenyan ‘Healthy Woman Magazine’ published and printed by Atlas group
media division.
• Sourcing advertising opportunities and placing adverts in the press or on the radio.
• Devised strategy for driving online traffic to the company and magazine website by utilizing SEO and PPC
and paid search techniques.
• Coordinated media interest in the organization and ensure regular contact with the target media and
appropriate response to media requests
• Direct marketing for media space for the Healthy Woman magazine.
ADAFRIQUE SOFTWARE SOLUTIONS (Dubai and Kenya) Jan 2009 – Nov 2010
Senior marketing Executive
• Fulfilled a 3 month Trade Software Partner training course in Dubai and was awarded a consumer and
business certification for training.
• Impact tactical marketing Mix for the newly acquired software packages, McAfee and Bit Defender brands
trained in Dubai for the East, Central and West African market distribution.
• Responsible for all editorial direction, design, translations and distribution.
• Located and proposed potential retail outlets through extensive market research for best product positioning
and market penetration.
• Undertook continuous analysis of competitive environment and consumer trends ensuring that all marketing
activities delivered commercial results in alignment with the global brand vision.
• Obtained a 20% market share by developing marketing plans and programs for each product; directing
promotional support for my teams.
• Accomplished new ways to analyze business performance. Worked with other Departments such as
Finance and IT to better understand the dynamics that drove the business metrics and effectively
manipulated the market in the companies favor.
• Trained a sales team of 8 members that ensured a high level of sales, resulting in a coveted company award
for individual promotion and team management recognition.
• Managed the teams assigned and efficiently used the marketing budget to maximize ROI.
• Led projects that were assigned in relation to marketing events and brand activation.
• Increased annual sales by 16% through sales optimization in all 3 market segments that I was assigned.
• Generated quantifiable sales report for the Dubai head offices.
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CUSTODY AND REGISTRARS GROUP (Kenya) Jan 2008 - Dec 2008
Market Research Analyst (1 year contract)
• Developed qualitative and quantitative analysis about the market place by synthesizing data from multiple
sources by conducting primary and secondary market research which identified trends in overall
performance in the multi-channel registrar environment.
• Designed questionnaires & moderator guides which ensured necessary data collection for the primary
research
• Worked out analytical data from collected survey reports for identifying key successful registrar, objectives
for successful relationships between listed companies and registrar companies.
• Identified, quantified, and interpreted marketing trends & root internal & external influences on them.
• Authored and presented reports for sound actionable recommendations for which management used to
generate a business plan.
KENYA AIRWAYS (KQ) June 2006 - Dec 2007
Revenue Accountant Intern
• Captured data, processed flight coupons for accountancy of airline revenue computations.
• Processed cargo and passenger documents to resolve discrepancies identified in revenue reconciliations.
• Fulfilled exchanges, Interline billing and rejection memos
• Accounted passenger tickets to ensure totals tallied with load sheet totals.
• Generated reports and analysis which I mailed to the head of accounts to generate the sales data.
BARCLAYS BANK OF KENYA Feb 2004 – May 2006
Direct Sales and Marketing Executive
• Marketed the bank’s products and services on a daily basis to existing and prospective clients with
emphasis on Loans, Overdrafts, Current and Savings Accounts and Fixed Deposits.
• Reviewed applications for loans and credit cards with my delegated level of authority to ensure they’ re
complete and error free before escalating to my branch manager for approvals.
• Generated business through local sales promotion: outdoor marketing calls, direct sales and marketing to
achieve my set monthly targets.
• Worked actively in a team of 8 people closely by our branch manager in arranging product campaigns,
events, road shows and promotions for improved visibility, brand image and new customer acquisition.
• Prepared and maintained daily, weekly, monthly, quarterly and annual sales and activity reports which
provided sales MIS to our branch manager.
• Achieved maximum share of wallet for each customer I acquired to reach and surpass my set targets, in
terms of product mix and customer segment.
ACADEMIC QUALIFICATIONS
Postgraduate Diploma Chartered Institute of Marketing (CIM) 2013 – present (on hold)
ICE and Training Consultant Ltd
B.Com Degree Marketing Major 2005 - 2009
Catholic University of Eastern Africa
Diploma in Information Technology (IT) 2004 - 2006
Institute of Information Technology Studies and research
Kenya Certificate of Secondary Education (KCSE) 2000 -2003
Queen of Apostles Junior Seminary
