2. Elevator Pitch
For drivers often away from home
Who are dissatisfied with the poor notification system for car
recalls
Recall Buddy is a simple iOS app
That provides recall information wherever you are
Unlike today’s slow and unreliable recall letters
Our product will send you a notification soon after a recall is issued
on your vehicle
6. User Testing - Quotes
“It would be cool to get directions to
the dealerships within the map, or
maybe be able to get more information
about the dealerships, like hours, etc.”
“It would be nice to have a number next to
the car [on the home screen] to show you
how many ‘unread’ recalls you have.
That way, you can easily see which cars
have had a recent recall without going
through all the cars.”“Overall, I really like this app! The one
thing I would add is a way to let users
know what cars they are getting
notifications for, or let them set which
cars they want notifications for”
7. Hypothesis
Hypothesis: That users would find it easier and faster to learn
about recalls with our application in comparison to
how they are receiving this information today (i.e.
mail, etc.)
Based on the data:
8. What We Learned
● Capturing what users expect/want in functionality is difficult!
● Deciding what features we should build
● Government APIs are not the best