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Pharma communication in an era of increased patient engagement
- 1. Pharma Communications in an era of Increased Patient Engagement April 05, 2017
- 2. Which medicine you take most frequently? Which company manufacturers it?
- 4. IS
- 5. IS The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 controls advertising of drugs in India. Pharma speaks to doctors Doctors talk to patients Communication is Complex
- 7. Awareness IS
- 11. Communities IS
- 15. Purposes IS
- 16. Value of Research for life?
Hinweis der Redaktion
- Pfizer, GSK, Sanofi, Abbott, J&J Gelusil – Pfizer; Crocin – GSK; Combiflam – Sanofi; Digene – Abbott; Benadryl – J&J; Calpol – GSK ; Allegra – Sanofi ; Betnovat - GSK
- Novartis tackled MS with attitude and humor with the digital social campaign aimed at attracting the attention of younger MS patients with the then-launch of its oral treatment. MS patients confidently stick out their tongues in a double meaning to the disease and showing them taking the pill. The campaign created by FCB Health begun in 2013 has gained traction since then, employing MS patients as Gilenya Guide advocates and including engaging elements such as a "Let's Talk" section on its Facebook page that encourages community and information sharing. Sales of Gilenya in 2014 were $2.48 billion, up 28% over 2013
- Genentech's agency CDMIConnect helped it create an online forum and community for RA rich in Genentech-created content and physician contributions as well. Content was shared across multiple platforms- Twitter, Facebook, Pinterest and emails. Once patients were engaged, CDMI's custom software would direct them to the Genetech drug that might work best for them. The effort won a bronze Clio advertising award in 2014
- Changing Diabetes® is Novo Nordisk’s response to the global diabetes challenge. By partnering with patients, policymakers, healthcare professionals and non-governmental Organisations, Novo Nordisk is addressing diabetes risk factors in urban areas, ensuring that people with diabetes are diagnosed earlier and that they have access to adequate care to be able to live their lives with as few limitations as possible.
- Care4Today is a software app focused on heart health, orthopedics, mental health and mobile medication management. Some tools allow patient information to be linked and tracked in real time, so that, for instance, a doctor could see when a patient misses or skips taking prescribed medicines, and send a reminder or message. The goal is to engage patients in their own treatment and improve results--before and after hospital stays, or in between doctor visits. It has shown positive results, such as cutting down wait times to see a specialist or raising adherence rates.