It's time to take user-generated content to print. You might use UGC on social media and on your website, but have you thought of using it offline? In this free eBook, we take you step-by-step through how we created a beautifully printed visual guide to Copenhagen using UGC photos - and how you can do it too.

1. How to Make Your Visitor’s Guide
Come To Life With UGC Photos
A Step by Step Guide

2. Table of Contents
Introduction
Step 1: Section Out Your Guide
Step 2: Choose the Places You Want to Feature
Step 3: Design a Mockup
Step 4: Get Photos!
Step 5: Write Some Compelling Copy
Step 6: Put it All Together
Step 7: Print It!
Optional Extras
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2017 Copyright CrowdRiff

3. While digital media today is huge, it’s undeniable that people still love the feel of
something solid in their hands — particularly when it comes to guidebooks.
From brochures to visitor guides and more, DMOs everywhere are still producing
a lot of print resources for travelers.
Something that few DMOs are doing, however, is leveraging the power of user-
generated content in their printed materials. You might use UGC on your website and
on social media, but have you thought of using it as the foundation for a visitor guide?
When we went to a conference in Copenhagen earlier this year, we created pocket-
sized guides to the city for attendees — and acquired the majority of the visuals from
social media!
We’d love to share our process with you. Whether you’re creating a pocket guide too,
putting something together for meeting planners, or making a full-sized visitor’s
guide, photos from your locals and visitors can transform any of your print materials
into authentic and well-trusted traveler resources.
Introduction
32017 Copyright CrowdRiff

4. Section Out
Your Guide
Step 1:
42017 Copyright CrowdRiff