1. How Effective Is The
Combination Of Your Main
Product And Ancillary Texts?
In this slideshow I will be looking at how effectively our trailer for ‘The
Possession’ works with the film poster and magazine front cover.
Magazine front
Trailer Film Poster cover
Click To Play^

2. Main Images:
All our media products display similar main images as we wanted our work to be
consistent – all of these images focus on the locket, & show that Clarissa is
‘possessed’.
The photographs used on our film poster & film magazine were taken during the same photo-
shoot and are extremely similar, they both highlight the significance of the locket, and the way
Clarissa is holding it informs viewers that there is something wrong with her and the locket – its
possessed her. It also looks as though she is trying to push the locket away from her in both the
photos, this suggests that she is a victim and is trapped.
In both the images we do not see Clarissas full face, this generates mystery & suspicion amongst
viewers of the poster and magazine front cover. The main shots in our trailer are repeated
several times to highlight their importance. The contents and focus of many of the shots are
consistent with the images used on our other media products as they too focus on the locket
and possession of Clarissa. The screen grabs below show examples of the shots/images I have
been talking about, we hope that viewers will identify these similarities and link together the
connections between the trailer, film poster and magazine front cover.

3. Iconography:
The main icon in The Possession is the locket which possesses Clarissa. We have
highlighted the significance of the icon in our trailer, film poster, and magazine front
cover. In the images below I have circled how we have presented the iconic locket in
our media products. In the trailer the close up of Clarissa holding the locket is repeated
twice and enhanced with an x-ray effect, this informs the audience that it is important. In
both the film poster and magazine front cover the locket is being pushed towards the
eye of the viewer, this draws there attention and makes them question the significance
of the locket. We hope that our target market will identify this icon in all our products and
relate it to The Possession storyline.

4. Representation of horror:
To help reach the right audience we
made sure the horror genre of the film
was expressed through all three media
products. As you can see from the
images to the right we included
several ‘horror’ shots in our trailer, to
make these as believable as possible
we used makeup effects (e.g. Fake
blood) and contact lenses.
In the film poster & magazine front
cover we also used make-up in the
photographs of Clarissa to make her
look un-normal, and ‘possessed’ – this
is one way we have expressed the
horror genre. Also, Clarissas facial
expression in the magazine front cover
informs people of the horror genre as
she looks crazy and shocked.

5. Typography:
Deciding what typography/fonts to use in our media products was a big part
of our planning. As you can see from the screen grabs below we decided that
the official font we would use to write the title of our film would be ‘LEDlight’.
We used this on our film poster and magazine front cover.
Below is an screen grab of the font used for the film title in our trailer. Originally
we planned that the font in our trailer would be the same as the font on our film
poster & magazine front cover, however after running into technical difficulties
with the software ‘After Effects’ we were unable to do so, thus we decided to
use a similar font that was available.
The screen grab below shows the font we used for the text that appeared in our
trailer. We used this font as it was clear and easy to read.

6. Stars:
The main star of our film is Laressa Smith
who plays Clarissa the main character in
The Possession. Laressa is an unknown
actress and therefore we did not promote
her name that much. In the trailer we are
introduced to her in the very first scene.
Our film poster and magazine front cover
both feature large pictures of Laressa,
however her appearance has been
manipulated to make her appear
possessed and scary as the film has a
horror genre. As all three products focus
on introducing the audience to our main
star, we hope that people will link her to
our film and think of The Possession when
they see her.