What's the Half-Life of Your Data?

What’s the Half Life of Your Data?
The Economic Impacts of an Agile Data Foundation

1 November 29, 2012 Kalido
© I Kalido Confidential I November 29, 2012

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Today’s Speakers

Ian Campbell, founder of Nucleus Research, is Bill Hewitt serves as Kalido's Chief Executive
responsible for the company's product set and Officer, President and Director, responsible for the
overall corporate direction. As such, he company's business strategy and operating results.
manages and directs Nucleus' industry leading Bill brings over 20 years of executive-level
return on investment (ROI) research approach. leadership experience in enterprise software,
He is an expert on the ROI and Total Cost of hardware and services markets to Kalido, along
Ownership (TCO) analysis of technology and with expertise in managing companies in all phases
has written and presented extensively on a of growth, from venture backed private firms to
range of organizational topics. public Global 2000 companies.


Today’s Topics

How do business decision tempos influence data value?

Over time, how does data agility sustain data value?

How can the value of data be quantified?

What’s important to consider in your business case?

An online tool to self-assess economic impacts.


85% say business requirements
change too fast for I.T. to keep up.


Rate of decay for data value
is influenced by decision tempo.


Warm-up Data Points


AGILITY?


“Top Performers”
Actionable Insights from B.I.

Emplo Productivity
yee

Revenue Growth

91% state continuous, on-demand reports as a top three concern
3X more likely able to see new data in a report within one week
48% can see new data in a report within one day


Data Agility likely matters
to the business


What did we hear?

“It’s a struggle; we’re adding and integrating new data sources constantly because we use so many
external third parties and every country is potentially different.”

“If you’re pulling information from archives and doing manual reporting, it’s going to take longer to
get the information.”

“We had loads of customer data, sales data, inventory data, and delivery data but very little of that
has ever been turned into any information that could be used to make good business decisions.”

Common thread:

Gathering data isn’t as challenging as disseminating data before it perishes.


Time Value
to of
Value Time


Can we measure the value (yes)?

Better data means:
Better decisions
Fewer mistakes
More opportunities
Increased productivity

Approach:
1) Assume decisions are made when the confidence in data reaches a point.
2) Then, better access reduces time needed to gather information to reach decision point

Result:
Conservative measure of productivity recovered


Vertical?

Problem:
Since data always has some value so how does the value change over time?

Answer:
Not linear but exponential decay - half life

Problem:
How to apply half life in the real world?

Examined the data by vertical and it didn't correlate
Examined by corporate “tempo” and correlated

Identified 3 tempos:
Minutes to hours
Days to weeks
Months


Making the business case

Putting a number on it…

You can’t measure “perfect” but you can measure the value of taking a step.

How well do you manage data today?
Identified five steps in managing data from poor to excellent
Examined time devoted to data management at each step

What’s your tempo?
Defines the rate of loss in the value of data from rapid to slow.

Result:
Productivity lost gathering information.
Measure the value of taking a step.


The value of a step

Move from Fair to Moderate

Increase productivity by 0.4%
Save almost $1,000,000


Q&A


Summing Up

Incremental improvements in data efficiency and data
agility drive meaningful economic improvements

An agile data foundation is the enabler

Automation is a key contributor to data agility


Next Steps

Get the Nucleus Research report and
case studies at http://bit.ly/10OBGl9

Take our “Ten Minute Agility Assessment”
at http://bit.ly/XW0IPt


To Learn More

Visit us at www.kalido.com

Follow us on Twitter: @Kalido

Join the Kalido Connections community
http://kalidoconnections.com

Contact us! +1.781.202.3200, press 1


“How-To” Webcast

“Building Agility Into Your Data Foundation”

Model-driven automation for data professionals

• Adapt to changing requirements in minutes
• Integrate new data sources in hours
• Respond to change at the speed of business

December 4, 2012
11 a.m. EST/10 a.m. CST/8 a.m. PST

Space is limited.
Reserve your Webinar seat now at:
http://bit.ly/QmDn6e


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What's the Half-Life of Your Data?

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