1. Bold Moves:
CVS
CVS is a drugstore and pharmacy in the United
States. Their purpose is to “improve the
lives of those we serve by making innovative and
high-quality health and pharmacy services
safe, affordable, and easy to access.”
Slide 1 of 3
2. Before 2013, CVS sold cigarettes. However, cigarettes
and healthcare isn’t a match made in heaven.
So, in 2013, they decided to pull cigarettes from their
shelves. That meant losing a projected $2 billion
in revenue the first year alone.
Slide 2 of 3
Bold Moves:
CVS
3. Despite that projected loss, they knew this bold
action would seed and substantiate a bigger idea —
one that spoke to their new purpose. They also
launched an internal smoking cessation program
for employees.
Slide 3 of 3
Bold Moves:
CVS