The Internet and Social Media has grown and expanded into today's society. They have made it possible to shop, communicate, share their life, and also market products and have successful campaigns.

1. The Internet and the
Evolution of Social Media
Marketing
#JOUR3300

2.  “Social media spark a revolution that we,
the people, have a voice, and through the
democratization of content and ideas we
can have once again unite around
common passions, inspire movements,
and ignite change.”
- Brian Solis, The Complete Brands and
Businesses to Build, Cultivate, and Measure
New Success in The New Web

3. Brief History of the Internet
 - The Internet is the child of the Industrial
Age
 I: Internet Society Online
 - The internet has revolutionized computer
and communications like nothing before.
 - The first recorded description of the social
interactions that could be enabled through
networking was a series of memos written by
J.C.R. Licklider of MIT in August 1962
discussing his "Galactic Network" concept.
 - The early days of the internet lacked
interest

4. Growth and Expansion
II: A History of The Internet and the Digital Future
by Johnny Ryan
- Several years later, the Internet became more
developed and it was starting to become more
“well-known” in the 1990’s
a: Growth and Order
- On July 25, 1994 TIME magazine announced “the
strange new world of the Internet.”
- By October 1994, 3.8 million computers were
accessing the Internet
- By July 1995, 6.6 million were online
- Two years later in July 1997, there were 19.6
million computers that were online

5. Internet and Social Media
Marketing
 - The Internet is used for various things: shopping,
email, finding a restaurant, but the one thing to make
an “empire” is social media.
 - On social media, people can post pictures on
Instagram, send tweets out every second, and
Facebook “stalking.”
 - But here is the thing, marketing and advertising
professionals are using social media to their fullest
advantage.
 - There are many ways to measure social media: a
click of the mouse, comments, favorites, downloads
and uploads, friends, followers, etc. (Social Media
Metrics: How to Measure and Optimize Your
Marketing Investment)

6. Social Media Marketing
Popular Online Marketing Ads:
 - 1984 Apple’s Macintosh introduction during
the Superbowl
 - “The REFRESH Project” by Pepsi
 - “ELF Yourself” by OfficeMax
 - “The Man Your Man Could Smell Like” by
Old Spice
 - “The Blair Witch Project” by Artisan
Entertainment
 - “The AHH Effect” by Coca Cola

7. Most Successful Online Marketing
Campaign

8. The Three Giants
 IV: Mashable Online
 - From 1995 to 2000, $8.2 billion was spent
in online ads
 - 2006: YouTube launches as the first online
video advertising website
 - 2006: Twitter was born, and it made viral
marketing/advertising fast and free
 - 2007: Facebook introduces the concept of
behavior-based advertising by specifically
targeting users’ social interactions

9. Facebook The Great
 V: Fast Company Online (Infographic Confirms
It: Advertising People are Not Normal by
Christine Champagne)
 - There are research results on how Facebook is
used by advertising and marketing professionals,
rather than the general public:
 a) 71% of advertising/marketing professionals
say they pay attention to brand posts in their
Facebook news feed “all of the time” versus 23%
of the general population.
 b) For Twitter: 92% of advertising/marketing
professionals use Twitter to follow brands they
like. 33% of the general population does so.