A Study on Hyundai Verna 2018 Report (MBA Project)

Managerial Economics Project
Hyundai Verna
Presented by:
Simran Sharma (18PG069)
Henille Parekh (18PG045)
Kajal Jain (18PG027)
Namrata Saraswat (18PG063)
Swati Mirani (18PG035)
Presented to:
Dr. Kishore Bhanushali
United World School of Business
PGDM Section 1
Date: 18/09/2018

1
Index
➢Introduction
• Acknowledgement
➢Industry Profile (Automobile)
➢Company Profile
• Hyundai
• Verna
➢Vision and Mission
• Vision 2020
➢Research Methodology
➢Data Analysis and Interpretation
• Uni-variate
• Bi-variate
• Tri-variate
➢Limitations
➢SWOT Analysis
➢Major Findings
➢Suggestions
➢Conclusion
➢Reference
➢Annexure
• Survey Questionnaire

2
Introduction
We were assigned with a project and given a topic of ‘Hyundai Verna’, we needed
to design a questionnaire in order to know various aspects of this product like:
• Cause of buying
• Duration of buying
• Other cars
• Substitute searched
• Dealership from which car is bought
• Bought through cash or finance
• Kilometres driven monthly
• Car variant
• Transmission
• Satisfaction ratings
• Customer’s name
• Customer’s gender
• Customer’s age
• Customer’s income and Qualification
• Customer’s family size
After preparation of a quality questionnaire, we need to conduct a survey meeting
customers personally and asking then various above mentioned questions, some
as category variable form consisting options and some as continuous variable
form consisting of free space to answer. By filling answers we came to know the
variety segments in which customers belong. We conducted in total 53 surveys
through calling customers and meeting them personally. We got number of
feedback through which we prepared an excel sheet report.
Further we prepared individual graphs in order to know all univariable fields’
response of individual questions, bivariate field’s response of pairs and tri variate
response by pairing three questions. By making such type of graphs we can
analyse and interpret each and every aspect of the survey and customer’s plus
market’s response. This project proved to be very interactive, practical and full
of learnings.

3
Acknowledgement
We are extremely grateful to Mr. Kishore Bhanushali for providing us
the honour of carrying out this project, which helped us to put
our learnings into experience and what we experienced turned into new
learnings. Without his guidance we would not have been able to proceed
with our project in the right direction.
We would like to express our sincere regards to the staff of United World School
of Business, Ahmedabad. A Project report needs co-operation, guidance,
teamwork, interaction with people and market awareness. This all factors helps
us to know the market and interpret the data which will lead to positive approach.
We would like to thank each and everyone who have helped us in our endeavour.

4
Industry Profile (Automobile)
We chose an automobile industry product. So we need to go through automobile
industry’s history. Earlier car was just invented as a mean of transport, later on it
trended in exterior styling, size and utility preferences. The very first steam
powered auto motor capable of human transportation was built in 1769. It was
upgraded with an internal combustion engine fuelled by hydrogen in 1808. Then
in 1870, first gasoline powered, building four progressive combustion engine car
was placed on pushcart. Later cars were then influenced. In 1913, Ford motor
company invented ‘Ford model T’, which became the first automobile to be mass
produced over 1,50,00,000 units.
Talking about Indian automobile market, the first time a vehicle came on road
was in 1897. Till 1930, India didn’t had any manufacturing facility, instead, cars
were imported from other countries. The landmark decade in which
manufacturing processed was in 1940s, when companies like ‘Hindustan Motors’
and ‘Premier’ started to manufacture cars of other companies. Along with them,
during the same decade, ‘Mahindra & Mahindra’ also started producing utility
vehicles. Soon after independence government of India tried to create an
automotive component manufacturing industry in order to supplement the
automobile fraternity. During 1950s till 1960s, the overall industry moved at a
slow pace due to trade restrictions set on imports. After the repressive phase,
demand surged but to a smaller extent, but was mainly seen in the tractor and
commercial vehicles’ segment. Then 1960 to 1980s, the Indian market was
dominated by Hindustan Motors, who gathered a large amount of share due to its
‘Ambassador’ model. It was in 1980s that the two firms, Hindustan motors and
Premier, were challenged by a new entrant, ‘Maruti Udyog Limited’. Soon after
liberalisation period, car makers that were previously not allowed to invest in
Indian market due to stringent policies arrived in the country. Post liberalisation,
the alliance between ‘Maruti’ and ‘Suzuki’ was the first joint venture between an
Indian and a foreign company.
Slowly and steadily, the economic reforms brought scope of entry for major
foreign companies like ‘Hyundai’ and ‘Honda’, which expanded their bases in
the country. From 2000 to 2010, almost every major car company expanded its
presence in India by establishing manufacturing facilities across different parts of
the country. As the manufacturing process during early 2000 decade gained
traction, exports of cars were quite slow in that period. Maruti Suzuki was among
the first car brands that started shipping vehicles to major European markets.

5
During the same decade, the government of India introduced mandatory emission
norms in order to reduce pollution arising out from vehicles. The updated
guidelines were known as ‘Bharat Stage’ came into effect in major cities as these
standards were based on stringent European norms. At present, Bharat Stage 4 is
implemented in 13 cities that include Delhi, Mumbai, Kolkata, Chennai,
Bangalore, Hyderabad, Ahmedabad, Pune, Surat, Kanpur, Lucknow, Solapur and
Agra while the rest of the nation is still under Bharat Sage 3.
Over the years, the car market in India has evolved by leaps and bounds as almost
all major companies are present in the country. India has now become a hub for
auto makers to set up their plants for manufacturing vehicles intended for
domestic and international markets. The three prominent regions in which the
majority of Indian car industry is concentrated lies in south, west and north. In
the southern region, Chennai is the hub for manufacturing vehicles while Mumbai
and Pune belt comes in second place. For the north, the National Capital Region
holds a fair share as far as concentration of production facilities is concerned.
Today Indian automobile market is one of the largest on the world, both in terms
of sales volume and production.

6
Company Profile
‘Hyundai Motors’ is our chosen company. It was founded by Chung Ju Yung in
1947 and later established in 1967. The company’s first model ‘Cortina’ was
released in cooperation with ‘Ford Motor Company’ in 1968. Hyundai, for
developing their own car, they hired George Turnbull in 1974, the former
Managing Director of Austin Morris at British Leyland. In 1996, ‘Hyundai Motor
India Limited’ was established with a production plant in Irungattukottai near
Chennai, India. In 1998, Hyundai began to overhaul its image in an attempt to
establish itself as a world-class brand. Later Chung Ju Yung transferred
leadership of Hyundai Motors to his son Chung Mong Koo, in 1999. Hyundai’s
parent company, ‘Hyundai Motors Group’, invested heavily in the quality,
design, manufacturing and long term research of its vehicles.
Research and development:
Hyundai has six research and development centres, located 3 at South Korea,
Germany, Japan and India. Additionally, a centre in California, specially develop
designs for the United States.
Design emphasis:
In 2006, Hyundai hired Thomas Burkle as head of the company’s design centre
in Russelsheim, Germany. He previously worked for BMW, having designed the
BMW ‘3 Series’ and BMW ‘6 Series’. Hyundai’s current design philosophy is
known as Fluidic Sculpture, highly inspired by nature.
Regional operation:
Asia, India: The Hyundai Motors India Limited is currently the second largest
auto exporter from India. It is making India the global manufacturing base for
small segment cars. It sells several models in India, the most popular being EON,
Grand i10, i20, Xcent and Verna. More to it, other models includes Elantra and
Tucson.
Production capacity:
Hyundai Motors India Limited has two manufacturing plants, whose current
production capacity is 7,00,000 cars per year.

7
Sales and service network:
Hyundai Motors India Limited has 475 dealers (sales showrooms) and more than
1300 service centres (service workshops) across India. It has second largest sales
and service network in India after Maruti Suzuki. Cumulative sales stood at
6,78,221 units last year.
Awards and achievements:
➢ Indian Car Of The Year awards (ICOTY)
• 2018 – Hyundai Verna
• 2016 – Hyundai Creta
• 2015 – Hyundai Elite i20
• 2014 – Hyundai Grand i10
➢ Just Dial powered Indian Customer Satisfaction awards 2017
For ranking number ‘1’ in after sales customer satisfaction services.
➢ Just Dial powered Appeal awards 2016
Demonstrating excellence of ‘Made In India’ products as per global standards for
Grand i10, Elite i20 and Creta.
Brand ambassador:
Shah Rukh Khan is the Hyundai brand ambassador. He first did his TV
commercial in 1998 for Hyundai ‘Santro’. In 2010 Shah Rukh Khan won the
‘Brand Ambassador of the Year’ award for Hyundai ‘i10’ at NDTV Profit Car
and Bike awards. He also promotes the ‘Be The Better Guy’ road safety campaign
for Hyundai. Thus, Shah Rukh Khan’s association with Hyundai turns 20.

8
Hyundai ‘Verna’
The current 5th
generation ‘Verna’ is been followed by the 4 successful
generations, the first model which was launched in 1994. In India Hyundai started
manufacturing Verna from its 3rd
generation after discontinuing ‘Accent’.
Initially Verna, the 3rd
generation, was provided with the capacity of 1.4 litre and
1.6 litre petrol engine and 1.5 litre diesel engine. It was upgraded with the 4th
generation in 2011, which impacted positively on Indian market as the previous
generation failed in safety purposes. In India it came just with the mid-size sedan.
It consisted options including 1.4 litre petrol and 1.6 litre petrol and diesel
engines. In 2014 it was upgraded with top variant specifications like alloy wheels,
projector headlamps, Day Time Running LED lamps, etc. This particular model
was known as ‘Fluidic’. In 2015 its facelift model was introduced with a 6 speed
manual and transmission system.
2017 came up with the last 5th
generation model of Verna with the best in class
features which led to maximum number of units saled in the history of this model.
3rd
Generation Verna:
4th
Generation Verna:

9
4th
Generation facelift Verna:
5th
Generation Verna:

10
Vision and Mission
In 2017, Hyundai Motors unveiled plans for advanced connected car technology
at the ‘Consumer Electronics Show’ in Las Vegas. The interaction featured at
Hyundai Motors’ booth demonstrates how the ‘Hyper-connected car’ will be
centre for buying greater convenience, comfort and enjoyment to future lifestyles.
With this objective, safety and most advanced driving systems will enhance the
market. Hyundai is collaborating with ‘Cisco’, worldwide leader in IT and
Security technology. The said technology and purpose of it is to create a platform
for connecting cars in a two way connection between car’s system and road
nature, surrounding vehicles’ traffic, IoT (Internet of Things) devices and cloud.
Hyundai says “When one thinks and realises that in a day about how much time
one spends in their cars, it will be exciting to consider what can happen when
one’s car truly becomes intelligent. It takes sophisticated networking and
integration down to the sensor and security across the network level to make a
hyper-connected car. By combining Hyundai’s leadership in automotive
technology with Cisco’s strength in networking and security, they are
accelerating the pace of innovation’.
• Fully autonomous driving: Guarantees the highest levels of driving safety by
monitoring traffic conditions, road information and data of other vehicles.
• Smart traffic: Delivers convenience through optimized route guidance based on
real time traffic information. Which also will reduce congestion.
• Intelligent remote service: Monitors the car’s condition to identify and resolves
issues remotely.
• Mobility hub: it provides assistance and infinite amount of knowledge to connect
customers with every aspect of daily lives.
• The connected car platform will evolve to link cars to everything including
homes, offices and city infrastructure.
Hyundai motor booth CES presents an interactive experience for visitors by
demonstrating all the elements of its future vision for the car. A working
connected car concept and an immersive virtual reality autonomous driving
simulation will demonstrate how Hyundai Motor’s connected platform operates,
alongside a suite of interactive demonstrations that showcase its vision for future
mobility.

11
Core values:
Hyundai Motors recognizes the importance and impact that automobiles have on
society and mankind. It will build connections with customers by fulfilling its
vision to become a lifetime companion rather than being just a simple car
manufacturer and participate in ‘Working together for a better future’ is a
constituent of Hyundai Motors group.
Customer:
Hyundai promotes a customer-driven corporate culture by providing the best
quality and impeccable service with all of their efforts aimed to satisfy their
customers.
Challenge:
Hyundai refuses to be complacent, embrace every opportunity for greater
challenge and are confident in achieving their goals with unwavering passion and
ingenuity.
Collaboration:
Hyundai wants to create synergy through a sense of togetherness that is fostered
by mutual communication and cooperation within the company and with their
business partners.
People:
Hyundai believes that the future of their organization lies in the hearts and
capabilities of individual members and will help them developing their potential
by creating a corporate culture that respects talent.
Globality:
Hyundai respects the diversity of cultures and customs, aspires to be the world’s
best at what they do and strive to become a respected global corporate citizen.

12
Vision 2020:
Bring a new perspective to automobiles: Hyundai wants to expand the concept of
automobile from the simple means of transportation to a new space that will
connect people to their families, work and society.
Innovative mobility solutions: Hyundai wants to deliver greater benefits and
value to their customers by securing cost competitiveness in the global market.
From product development to after sales service, they will ensure that every
process related to the automobile is in line providing the ultimate customer
experience.
Human-centric, eco-friendly technologies and services: Hyundai’s automated
business will bring stability and convenience that comes with innovative
technologies, they will continue to realize sustainable management by ceaselessly
developing new technologies that will aim to enhance energy efficiency. They
will also expand their service from manufacturing finished cars to earn other
things like raw materials, auto parts, financing, used cars and recycling. They also
utilize cutting edge IT technology to maximize connectivity with customers.
Human-
centric, eco-
friendly
tecnologies
and services
Innovative
mobility
solutions
Bring a new
perspective
to
automobiles

13
Research Methodology
Our research methodology is mixture of both ‘Qualitative’ and ‘Quantitative’
approach. This type of method makes us understand customer behaviour, market
response, cause of buying, duration, substitute product, price, ratings through
feedback, family size, preference, etc. It’s known as sample survey. Approaching
customers personally and taking feedback, the shape of response of whole
population can be considered.
Research design:
The study is explorative in nature. The focus of these studies have been on
marketing mix that is on positioning because earlier there were only few players
in the India market as discussed above in the very initial industrial introduction,
then after globalization the automobile market, the scenario was completely
changed due to the entry of large number of multinational companies in the fray.
Survey was the predominant research methodology used in this work.
Questionnaire development:
To develop the questionnaire significant efforts were placed in. so by this the
instrument may dynamically extract ample information from the respondents to
make appropriate conclusions. Customers of Verna car were consulted in order
to obtain their views on their preferences. Feedback served as a base for
correcting, refining and enhancing our questionnaire, some of which were
eliminated as they were found to represent essentially the same aspect with only
slight wording differences. Items written to represent each of the attributes for
customer brand choice, satisfaction and loyalty identified in the current study.
Questions were framed taking into consideration that all the aspects to be known
are covered. The questions were nearly interconnected and minimum time
consuming. Some questions were consisting of multiple choices and some were
open ended questions. Such categories divided are known as:
• Category variable questions
• Continuous variable questions
The basic personal details such as Name, Age, Gender, Income, Qualification and
Family size were as asked.

14
Data sources:
The sources were been created by framing a survey questionnaire, we visited
dealership showrooms for E.g.: Shivalik, Planet, Concept, Sharma, etc; there we
requested the HR mangers and the Sales authories to provide us the data base of
Verna customers from which we can make calls and conduct our survey. From
this data base we called the customers and had the information.
Data collection method:
Calls were made based on the data base we got of Verna customers from the
dealerships, customers were orally asked questions in a way they can easily
interpret and answer. Some customers were candidly approached wherever they
were spotted either in a café or food places.
Characteristics of the respondents:
• The male respondents owning Verna were ‘92.45%’ and the female respondents
owning Verna were only ‘7.55%’.
• The Verna owners are mainly youngsters and corporate people.
• People having Verna also have other cars too.
Limitations of research:
As limitations are inherent in all research surveys, is important that they has to be
brought in light.
• Getting the customer data is difficult as dealerships treat the customer data as a
confidential part.
• Some customer wasn’t interested in answering the questions.
• Some weren’t receiving calls.
• Some were receiving but avoided to cooperate at a particular point of time.
• Some were rude during answering the questions.
• Some preferred to hang out just listening about the questions.
• There were some group member brought data from social sites which were found
to be fake.
• The data wasn’t sufficient to conduct number of questionnaire so other methods
needed to be followed.
• Meeting customers personally need a specific time suitable to him/her which
leaded clashing routine schedule.
• Conceptually group members were not understanding how to conduct the survey.

15
Data analysis & Interpretation
Uni-variate field:
Cause of buying:
Row Labels Count of Cause of Buying Count of Cause of Buying2
Loyalty 13 24.53%
Price 5 9.43%
Recommendation 5 9.43%
Specification 30 56.60%
Grand Total 53 100.00%
From the above graph analysis it can interpreted that among the total buyers of
Verna the 56.60% of people are affected to buy it by specifications because
company delivers maximum and best in segment through which customers are
attracted to buy.
Then comes Loyalty which is 24.53% which proves that buyer of Verna
constantly prefers to buy buying Hyundai because Hyundai is successful in
delivering customer values.
The least factor affecting to buy is Price and Recommendation of 9.43% each,
which defines at this level of customer satisfaction from Hyundai such factor
aren’t influencing.
Count of Cause of Buying
Loyalty
Price
Reccomendation
Specification

16
Duration:
Row Labels Count of Duration Count of Duration2
<6 Months 10 18.87%
>1.5 & <3 12 22.64%
>3 years 15 28.30%
>6 & <1.5 16 30.19%
The new 5th
generation Verna is compressed of maximum features and
technology and so that it is preferred by number of customers and so it is seen
that between 6 months and 1.5 years after launch of it is 30.19% purchase is noted.
The second highest 28.30% and 22.64% of sales is recorded from above more
than 1.5 years it can be seen that customer prefers Verna since long, it proves
loyalty.
The considerable 18.87% is seen within less than 6 months which leads us to
think that up till now the impact of Verna is there.
Count of Duration
<6 Months
>1.5 & <3
>3 years
>6 & <1.5

17
Substitute:
It is noticed that people preferring Verna or any Hyundai car will look for its
substitute of selected companies only.
The main substitute for Hyundai Verna is Maruti Suzuki. 39.62% of people
looks for Maruti Suzuki cars comparing Hyundai Verna. Second preference of
customers comes to Honda. Thus, substitute company counts majorly consists
of Maruti Suzuki, Honda, Toyota, Skoda and others.
Some people prefer to look multiple options in substitution.
Count of Substitute
Direct verna
Honda
Maruti suzuki
Maruti suzuki, Honda
Maruti suzuki, Honda, Others
Maruti Suzuki, Honda, Skoda
Others
Scoda
Toyota
Row Labels Count of Substitute Count of Substitute2
Direct Verna 5 9.43%
Honda 11 20.75%
Maruti Suzuki 21 39.62%
Maruti Suzuki, Honda 2 3.77%
Maruti Suzuki, Honda, Others 1 1.89%
Maruti Suzuki, Honda, Skoda 1 1.89%
Others 3 5.66%
Skoda 1 1.89%
Toyota 8 15.09%

18
Dealership:
There are various authorized Hyundai dealerships for buying.
Major competitor dealerships are Concept, Shivalik, Planet, Sharma, etc.
Based on the customer preference we can see that maximum 30.19% people buys
Verna from Planet which means Planet gives maximum satisfaction to customers
during sales and even for after sales service. Customers’ second preference is
towards Shivalik i.e. 24.53%, third comes Concept which consist of 20.75% and
then come Sharma and other dealerships. Working system of most preferred
dealerships are better and reliable.
Count of Dealership
Concept
others
Planet
Sharma
Shivalik
Row Labels Count of Dealership Count of Dealership2
Concept 11 20.75%
Others 11 20.75%
Planet 16 30.19%
Sharma 2 3.77%
Shivalik 13 24.53%

19
Source:
Maximum customers i.e. 67.92% people prefers to buy car, here, Verna through
finance taking loans from bank. Dealerships provide all finance facilities and
guidance under one roof when customer goes in showroom.
Remaining 32.08% people buys in cash. May be such people thinks paying
interest is useless.
But after the government interferences, people prefer to buy things especially
costly products like cars in finance only to avoid any Income tax department
inquires and other issues. Even the dealerships provide discount offers and
customer benefits to finance preferred customers only because their source of
income are from banks also. Attractive loan offers and easy EMI systems are
designed now a days for buying cars.
Count of Source
Cash
Finance
Row Labels Count of Source Count of Source2
Cash 17 32.08%
Finance 36 67.92%

20
Monthly km’s:
Row Labels Count of Monthly Kms Count of Monthly Kms2
<1000 24 45.28%
>1000 & <3000 21 39.62%
>3000 8 15.09%
Monthly km’s driven interprets the usage of car per individual, the fuel
economy and also the time spent in a car.
It also leads to understand that based on km’s driven by a customer will to
enhance him/her to buy a petrol driven engine or a diesel driven engine plus the
transmission type of it.
Maximum segment of people drives car <1000 km’s per month which falls to
45.28% and second comes people driving car monthly between 1000 and 3000
km’s which comes to 39.62%.
Count of Monthly Kms
<1000
>1000 & <3000
>3000

21
Variant:
Row Labels Count of Variant Count of Variant2
Diesel basic 11 20.75%
Diesel top 19 35.85%
Petrol Basic 10 18.87%
Petrol top 13 24.53%
From the above chart we can conclude that Diesel variant is maximum bought,
undoubtedly diesel price and petrol price are almost same though 35.85% people
prefer buying diesel variants because of good fuel average and low maintenance
if the usage of vehicle is good enough, plus diesel engine’s life to twice the life
of petrol engine.
Second preference is Petrol variant, 24.53% people buys petrol engine because
firstly petrol variant car come at lesser price than diesel variant car. If the usage
is less, then petrol engine gives less maintenance and end of the days proves to
be cheaper. Now a days there is negligible difference between diesel price and
petrol price.
Along with this, the table also shows that mostly people prefer Top variant car
because paying little more amount all the features are provided, no doubt basic
model also consist of basic necessity feature but people are turning to get
maximum and wants to pe upgraded fully.
Count of Variant
Diesel basic
Diesel top
Petrol Basic
Petrol top

22
Transmission:
Row Labels Count of Transmission Count of Transmission 2
Automatic 12 22.64%
Manual 41 77.36%
From the above figures, it is clearly presented in chart that even today 77.36%
people prefer manual transmission car because of various reasons like:
• Used to manual driving
• Low maintenance
• Better average
• Easily repairable
The remaining 22.64% people drives an automatic transmission car, they are easy
drive preferring people. They have adopted to automatic trend and aren’t
bothering about other factors.
Thus, automatic trend is increasing and the scenario will change in near future.
Count of Transmission
Automatic
Manual

23
Ratings:
Row Labels Count of Ratings Count of Ratings2
10 26 49.06%
1 to 7 4 7.55%
8 to 9 23 43.40%
It can be said that the overall rating of Hyundai Verna is positive. Many people
are delighted with Hyundai Verna as a car and after sales service as well.
49.06% people give 10/10 ratings, their experience driving Verna is best and all
aspects like performance, average, comfort, features, quality, etc. is fulfilled.
Their service criteria is also been satisfied by the dealership.
Other 43.40% people gave ratings between 8 to 9, they might be satisfied with
overall experience excluding some factor, may be because of after sales service
or average or any physical experience went wrong so they are little less to give
100% satisfaction ratings. The remaining 7.55% people are least satisfied who
gave ratings between 1 and 7, no doubt rating around 7 is good but Hyundai
believes above 7 only is best. These people might have chosen wrong dealership.
Count of Ratings
10
1 to 7
8 to 9

24
Recommendation:
Row Labels Count of Recommend Count of Recommend2
No 1 1.89%
Yes 52 98.11%
Seeing the above chart it can se said that maximum people 98.11% expect 1 or 2
are highly satisfied with the Verna, only 1.89% are dissatisfied and have said no
to recommend it further. May be due the sales time experience went so wrong or
the expectation from that car proved to be opposite that they are highly
dissatisfied. Sometime it happens that due to some factors or expectations, the
product doesn’t fits in, that doesn’t mean the product is wrong but it might not
for that particular person. E.g.: If a person is heavy weighted or a off roader then
he might not like sedan Verna.
While surveying 53 person, only 1 out of 53 refused to recommend Verna being
dissatisfied.
Count of Recommend
No
Yes

25
Gender:
Row Labels Count of Gender Count of Gender2
Female 4 7.55%
Male 49 92.45%
Verna is suitable and for unisex personalities, still maximum number of buyers
are male. i.e. 92.45% of population is male owning Verna. May be due to the
male preference being more this figures are obtained.
Only 7.55% of female has Verna, even it suits on female as it’s an easy drive and
feature loaded car, thus number of females are less compared to male.
Our country being equi-gender, this vast difference is seen, but slowly it’s
changing and turn into equal ratio in near future.
Count of Gender
Female
Male

26
Bi-variate field:
Cause of buying vs Duration:
Column
Labels
<6
Months >1.5 & <3
>3
years >6 & <1.5
Total
Count
of
Cause
of
Buying
Total
Count
of Cause
of
Buying2
Row Labels
Count of
Cause of
Buying
Count of
Cause of
Buying2
Count
of
Cause
of
Buying
Count of
Cause of
Buying2
Count
of
Cause
of
Buying
Count
of
Cause
of
Buying2
Count
of
Cause
of
Buying
Count
of
Cause
of
Buying2
Loyalty 4 7.55% 2 3.77% 3 5.66% 4 7.55% 13 24.53%
Price 0.00% 2 3.77% 3 5.66% 0.00% 5 9.43%
Recommendation 1 1.89% 3 5.66% 0.00% 1 1.89% 5 9.43%
Specification 5 9.43% 5 9.43% 9 16.98% 11 20.75% 30 56.60%
Grand Total 10 18.87% 12 22.64% 15 28.30% 16 30.19% 53 100.00%
0
2
4
6
8
10
12
Loyalty Price Reccomendation Specification
<6 Months - Count of Cause of Buying
<6 Months - Count of Cause of
Buying2
>1.5 & <3 - Count of Cause of Buying
>1.5 & <3 - Count of Cause of Buying2
>3 years - Count of Cause of Buying
>3 years - Count of Cause of Buying2
>6 & <1.5 - Count of Cause of Buying
>6 & <1.5 - Count of Cause of Buying2

27
The people who bought Verna within 1.5 years which are in total 15.10% might
be using Hyundai company’s car earlier and being loyal towards the company
they upgraded to new Verna.
From the total survey population 9.43% people buys due to price, it means
Verna’s sale isn’t dependent on price factor much. In that 5.66% people bought
this car 3 years before, during that time there were limited options consisting
features and delivering customer values and price factor mattered.
Recommendation impacts buying car only to 9.43% people which itself says that
suggestion matters only for limited things, when it comes to car people do deep
research and analysis of various factors then take decisions. 5.66% of people
bought Verna between time period of 6 months and 1.5 years that means
launching of new Verna’s word of mouth impacted and acted as a bridge.
Being smart generation and people being practical 56.60% people buys Verna
because of its features and latest technological specifications. Now a days people
aren’t bothered just about price, fuel efficiency and maintenance but they are
mainly concerned with what company actually gives compared to the trend. Since
the launch of the 5th
generation Verna 20.75% of population is attracted to the
latest features and buying Verna since 1.5 years.

28
Cause of buying vs Substitute:
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Direct verna
Honda
Maruti suzuki
Maruti suzuki, Honda
Maruti suzuki, Honda, Others
Maruti Suzuki, Honda, Skoda
Others
Scoda
Toyota
Count of
Cause of
Buying2
Column
Labels
Row Labels
Direct
Verna Honda
Maruti
Suzuki
Maruti
Suzuki,
Honda
Maruti
Suzuki,
Honda,
Others
Maruti
Suzuki,
Honda,
Skoda Others Skoda Toyota
Grand
Total
Loyalty 3.77% 1.89% 7.55% 1.89% 0.00% 0.00% 1.89% 0.00% 7.55% 24.53%
Price 1.89% 1.89% 5.66% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 9.43%
Recommendation 0.00% 3.77% 1.89% 0.00% 0.00% 0.00% 1.89% 0.00% 1.89% 9.43%
Specification 3.77% 13.21% 24.53% 1.89% 1.89% 1.89% 1.89% 1.89% 5.66% 56.60%
Grand Total 9.43% 20.75% 39.62% 3.77% 1.89% 1.89% 5.66% 1.89% 15.09% 100.00%

29
Out of the total population 24.53% people buys Verna being loyal towards
Hyundai in which, while changing to a new car customer mainly sees substitute
as Maruti Suzuki and Toyota. The most competitive and reliable company being
after their Hyundai being this. Some 3.77% of people buys direct Verna without
looking for any substitute.
9.43% people buys car because of price and when it comes to price people wants
to compare and analyse various substitute. In that 5.66% people looks for Maruti
Suzuki car, as we all know it’s the best company fulfilling customer’s price value,
later comes the other companies.
Then comes recommendation, where 9.43% people buys due to this reason, those
who are recommended, mostly 3.77% people sees Honda as a substitute.
Maximum number of people i.e. 56.60% of total population buys Verna due to
its specifications, in which 24.53% people sees Maruti Suzuki as its substitute.
Maruti Suzuki gives maximum in a limited price, so people who need to buy a
durable, affordable, low maintenance and featured car, they will look Maruti
Suzuki as the best option as a substitute.
The second feature loaded options becomes Honda being preferred by 13.21%
and third becomes Toyota preferred by 5.66%. Further the combined ratios of
Maruti Suzuki, Honda, Toyota, Skoda and other cars are being preferred. Some
3.77% people directly buys Verna as they must be used to and satisfied with the
company, its price and features.

30
Dealership vs Source:
From the above data we can say that 67.92%of people prefer to purchase Verna
by Finance and 32.08% by cash. Planet being the highest i.e. 30.19% amongst
which 16.98% are people buying car through finance.
The ratio of cash purchasers is less because people are now turning towards
cashless trend not buying car taking burden of a huge amount rather paying easy
EMIs.
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Concept others Planet Sharma Shivalik
Cash
Finance
Count of Dealership2 Column Labels
Row Labels Cash Finance Grand Total
Concept 1.89% 18.87% 20.75%
others 7.55% 13.21% 20.75%
Planet 13.21% 16.98% 30.19%
Sharma 1.89% 1.89% 3.77%
Shivalik 7.55% 16.98% 24.53%
Grand Total 32.08% 67.92% 100.00%

31
Cause of buying vs Monthly km’s:
Count of Cause of Buying Column Labels
Row Labels <1000 >1000 & <3000 >3000
Grand
Total
Loyalty 11.32% 9.43% 3.77% 24.53%
Price 5.66% 1.89% 1.89% 9.43%
Recommendation 5.66% 1.89% 1.89% 9.43%
Specification 22.64% 26.42% 7.55% 56.60%
Grand Total 45.28% 39.62% 15.09% 100.00%
From the total number of people buying because of loyalty, 11.32% of them
drives less than 1000 km’s monthly still they prefer to buy Hyundai’s car. People
buying car due to price factor taking into consideration they also drives car less
than 1000 km’s a month, they might prefer basic variant or petrol variant car
considering the price. Along with the loyalty and price factor, recommendations’
majority population ratio 5.66% of people drives less than 1000 km’s in a month.
Then comes the specification factor, from the total population 56.60% of people
buys this car because of its technological specifications and features, in that
26.42% people’s usage is between 1000 to 3000 km’s a month. It means they use
the car in daily basis and are satisfied.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
<1000
>1000 & <3000
>3000

32
Source vs Variant:
Count of Variant2 Column Labels
Row Labels Cash Finance Grand Total
Diesel basic 3.77% 16.98% 20.75%
Diesel top 13.21% 22.64% 35.85%
Petrol Basic 1.89% 16.98% 18.87%
Petrol top 13.21% 11.32% 24.53%
Grand Total 32.08% 67.92% 100.00%
The highest sale of Verna car is of diesel top variant which claims to be 35.85%,
in that the number of people buying it through taking loans’ ratio is 22.64% and
remaining digits are for cash buying i.e. 13.21%. The second highest sale is of
petrol top variant purchase in which cash purchase is of 13.21% which says that
petrol model being of lesser on road price people pretend it to buy in cash.
The next digit of 20.75% is of diesel basic variants and also in that loan purchase
is of 16.98%. These people are quite satisfied with the car and are sure to buy it
and though top variant is not bought.
The remaining 18.87% people are preferring to buy petrol basic either as a family
car or considering cost mattering aspects.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Diesel basic Diesel top Petrol Basic Petrol top
Cash
Finance

33
Transmission vs Variant:
Count of Variant Column Labels
Row Labels Automatic Manual Grand Total
Diesel basic 0.00% 20.75% 20.75%
Diesel top 9.43% 26.42% 35.85%
Petrol Basic 3.77% 15.09% 18.87%
Petrol top 9.43% 15.09% 24.53%
Grand Total 22.64% 77.36% 100.00%
The above chart indicates that 9.43% respondents of automatic transmission uses
petrol top variant and diesel top variant, whereas 3.77% respondents uses petrol
basic variant. If we go to manual transmission, there are 26.42% respondents
using diesel top variant, 15.09% use petrol basic and petrol top variant, 18.87%
diesel basic variant and only 1.89% uses diesel basic variant.
Overall 35.85% respondents are of diesel top variant, 24.53% respondents are of
petrol top variant, 18.87% respondents are of diesel basic and petrol basic variant,
whereas only 1.89% respondents of diesel basic variant.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Automatic
Manual

34
Cause of buying vs Ratings:
Count of Ratings2 Column Labels
Row Labels 10 1 to 7 8 to 9 Grand Total
Loyalty 11.32% 3.77% 9.43% 24.53%
Price 3.77% 0.00% 5.66% 9.43%
Recommendation 3.77% 1.89% 3.77% 9.43%
Specification 30.19% 1.89% 24.53% 56.60%
Grand Total 49.06% 7.55% 43.40% 100.00%
In the above chart, as loyalty is concern 11.32% respondents are delightful
satisfied, 3.77% respondents’ are , 9.43% respondents are poorly satisfied, overall
24.53% respondents given rating on the basis of loyalty. If we go for price 3.77%
respondents are delightful satisfied and 5.66% respondents are average satisfied,
overall 9.43% given rating as per the price is concern. In recommendation 3.77%
respondents are delightful satisfied, 1.89% respondents are poorly satisfied,
3.77% respondents are average satisfied, overall 9.43% respondent’s gives rating
to recommendation. As far as the specification is concern it has the more number
of ratings, in this 30.19% respondents are delightful satisfied, 1.89% respondents
are poorly satisfied, 24.53% respondents are average satisfied, overall 56.60%
respondents are attracted towards its specification.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
10
1 to 7
8 to 9

35
Ratings vs Recommendation:
The above chart depicted that, will the respondents recommend the brand to
others or not on the basis of ratings, 49.06% respondents are delightful satisfied
and recommend the brand to others, 43.40% respondents are average satisfied
and also recommend to others for the same, 7.55% respondents are poorly
satisfied from them 1.89% respondents said that they will not recommend the
brand to others and 5.66% respondents are going to recommend to their friends
and social network.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
10 1 to 7 8 to 9
No
Yes
Count of Ratings2 Column Labels
Row Labels No Yes Grand Total
10 0.00% 49.06% 49.06%
1 to 7 1.89% 5.66% 7.55%
8 to 9 0.00% 43.40% 43.40%
Grand Total 1.89% 98.11% 100.00%

36
Gender vs Transmission:
Count of Gender2 Column Labels
Female 3.77% 3.77% 7.55%
Male 18.87% 73.58% 92.45%
Grand Total 22.64% 77.36% 100.00%
This analysis is done to know which transmission is preferred by female and by
male. The above chart depicted that, 7.55% owners of car are female from which
3.77% female respondent use automatic transmission and also 3.77% female
respondent use manual transmission. On the other hand 92.45% owners of car are
male from which 18.87% male respondent prefers automatic transmission and
73.58% male respondents prefer manual one.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Female Male
Automatic
Manual

37
Gender vs Variant:
Count of Gender Column Labels
Row Labels Diesel basic Diesel top Petrol Basic Petrol top
Grand
Total
Female 1.89% 3.77% 0.00% 1.89% 7.55%
Male 18.87% 32.08% 18.87% 22.64% 92.45%
Grand Total 20.75% 35.85% 18.87% 24.53% 100.00%
The above chart depicted that, there are 7.55% females owning the car from
which 1.89% female respondent use diesel basic and petrol top variant, whereas
3.77% female respondent are there using diesel top variant. There are 92.45%
male car owners from which 32.08% male respondent use diesel top variant,
18.87% male respondent use petrol basic variant, 16.98% male respondent use
diesel basic variant, and only 1.89% male respondent using diesel basic variant.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Female Male
Diesel basic
Diesel top
Petrol Basic
Petrol top

38
Recommendation vs Monthly km’s:
Count of Recommend Column Labels
Row Labels <1000 >1000 & <3000 >3000 Grand Total
No 0.00% 1.89% 0.00% 1.89%
Yes 45.28% 37.74% 15.09% 98.11%
Grand Total 45.28% 39.62% 15.09% 100.00%
Looking at the above graph it can be said that the 45.28% customers who drive
less than 1000 km’s per month are highest who says ‘Yes’ to recommend Verna
for others and buying Hyundai for themselves in future again. 39.62% people
who drives between 1000 to 3000 km’s per month, will recommend Verna.
Remaining are the ones who drive more than 3000 km’s per month, there are
15.09% people who comes in high driving category, each one of them also says
yes for recommending Verna.
Only 1.89% says ‘No’ for recommending Verna, might be because of some
reason, they belong to the category who drives car between 1000 to 3000 km’s
monthly.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
No Yes
<1000
>1000 & <3000
>3000

39
Transmission vs Monthly km’s:
Count of Transmission 2 Column Labels
Row Labels <1000 >1000 & <3000 >3000
Grand
Total
Automatic 13.21% 7.55% 1.89% 22.64%
Manual 32.08% 32.08% 13.21% 77.36%
Grand Total 45.28% 39.62% 15.09% 100.00%
This study was done to know monthly kms covered by car in respective variant.
The above chart depicted that, there are 35.85% users of diesel top variant in
which 20.75% respondent have covered more than 1000 and less than 3000
monthly kms, 7.55% respondent covered more than 3000 monthly kms, 3.77%
respondent covered less then 1000 monthly kms, 1.89% respondent covered more
than 1000 and less than 3000 monthly kms. 24.53% respondent are users of petrol
top variant in which 11.32% respondent have drove less than 1000 monthly kms,
7.55% respondent drove more than 1000 and less than 3000 monthly kms, also
3.77% respondent drove more than 3000 monthly kms and only 1.89% having
more than 1000 monthly kms. 18.87% respondent are users of petrol basic variant
in which 15.09% respondent have less than 1000 monthly kms, whereas 1.89%
respondent are having more than 3000 monthly kms. Now only 1.89% respondent
left uses diesel basic variant covering more than 3000 monthly kms.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Automatic Manual
<1000
>1000 & <3000
>3000

40
Dealership vs Ratings:
Concept 9.43% 1.89% 9.43% 20.75%
others 13.21% 1.89% 5.66% 20.75%
Planet 15.09% 3.77% 11.32% 30.19%
Sharma 0.00% 0.00% 3.77% 3.77%
Shivalik 11.32% 0.00% 13.21% 24.53%
Grand Total 49.06% 7.55% 43.40% 100.00%
This analysis was done to know the ratings according to dealership, the above
chart depicted that, there are 30.19% respondent purchased Verna from Planet
from which 15.09% respondents are delightful satisfied, whereas 11.32%
respondent are average satisfied and 3.77% respondents are poorly satisfied.
There are 24.53% respondents who trusted Chivalric from which 13.21%
respondent are average satisfied, whereas 11.32% respondent are delightful
satisfied. 20.75% respondents are those purchased from Concept from which
9.43% respondents are delightful satisfied and 1.89% respondents are poorly
satisfied. Only 3.77% respondents purchased from Sharma and they are average
satisfied.
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
10
1 to 7
8 to 9

41
Substitute vs Rating:
This study was made to know the ratings of substitute, the above chart depicted
that, 39.62% respondent have Maruti Suzuki as a substitute while purchasing
Verna from which 22.64% respondent are delightful satisfied , 15.09%
respondent are average satisfied and only 1.89% respondent are poorly satisfied.
Honda was the substitute for 20.75% respondent from which 13.21% respondent
are average satisfied, 3.77% respondent are delightful satisfied and also 3.77%
respondent are poorly satisfied. There are 15.09% respondent having Toyota as a
substitute from which 13.21% respondent are average satisfied and 1.89%
respondent are delightful satisfied. There are 9.43% respondents who buys
directly Verna without looking for any substitute from which 7.55% respondent
are delightful satisfied and 1.89% respondent are poorly satisfied. There are
3.77% respondent having Honda as a substitute and from that 1.89% respondent
are delightful satisfied and 1.89% respondent are poorly satisfied. Only 1.89%
respondents were having Skoda as a substitute and they are delightful satisfied.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Direct
verna
Honda Maruti
suzuki
Maruti
suzuki,
Honda
Maruti
suzuki,
Honda,
Others
Maruti
Suzuki,
Honda,
Skoda
Others Scoda Toyota
10
1 to 7
8 to 9
Count of Substitute2 Column Labels
Direct Verna 7.55% 1.89% 0.00% 9.43%
Honda 3.77% 3.77% 13.21% 20.75%
Maruti Suzuki 22.64% 1.89% 15.09% 39.62%
Maruti Suzuki, Honda 1.89% 0.00% 1.89% 3.77%
Maruti Suzuki, Honda, Others 1.89% 0.00% 0.00% 1.89%
Maruti Suzuki, Honda, Skoda 1.89% 0.00% 0.00% 1.89%
Others 5.66% 0.00% 0.00% 5.66%
Skoda 1.89% 0.00% 0.00% 1.89%
Toyota 1.89% 0.00% 13.21% 15.09%
Grand Total 49.06% 7.55% 43.40% 100.00%

42
Dealership vs Recommendation:
Row Labels No Yes Grand Total
Concept 1.89% 18.87% 20.75%
others 0.00% 20.75% 20.75%
Planet 0.00% 30.19% 30.19%
Sharma 0.00% 3.77% 3.77%
Shivalik 0.00% 24.53% 24.53%
Grand Total 1.89% 98.11% 100.00%
The recommendation ratings are as per the sale and score ratings of the dealership.
Planet Hyundai gets 30.19% people being satisfies and saying “yes” to
recommend further, second comes Shivalik Hyundai which gets 24.53% people
positively recommending Verna, the comes other unmentioned dealers with
20.75% people, Concept Hyundai with 18.75% recommending people and least
is Sharma Hyundai consisting of 3.77%. The 1.89% people who don’t want to
recommend Verna are Concept Hyundai’s customers.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
No
Yes

43
Cause of buying vs Family size:
Count of Cause
of Buying2
Column
Labels
Row Labels 1 2 3 4 5 6 7 8 10
Grand
Total
Loyalty 0.00% 1.89% 5.66% 7.55% 1.89% 3.77% 1.89% 0.00% 1.89% 24.53%
Price 1.89% 0.00% 0.00% 1.89% 1.89% 3.77% 0.00% 0.00% 0.00% 9.43%
Recommendation 0.00% 0.00% 0.00% 3.77% 0.00% 3.77% 0.00% 1.89% 0.00% 9.43%
Specification 0.00% 0.00% 3.77% 18.87% 18.87% 5.66% 3.77% 3.77% 0.00% 56.60%
Grand Total 1.89% 1.89% 9.43% 32.08% 22.64% 16.98% 5.66% 5.66% 1.89% 100.00%
The maximum number of buyers are the ones having family size of 4 and 5
members with ratio of 32.08% and 22.64% respectively. In fact our country’s
average family size is also 4 or 5 members. In that also maximum people buy
Verna due to its technological specifications and features i.e. 18.87%. Other
percentage of people are distributed between number of customer having family
members between 1 to 10 members.
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
1
2
3
4
5
6
7
8
10
-

44
Cause of buying vs Qualification:
Count of Cause of
Buying2
Column
Labels
Row Labels Graduate H.S.C P.H.D
Post
graduate S.S.C
Grand
Total
Loyalty 11.32% 1.89% 0.00% 5.66% 5.66% 24.53%
Price 1.89% 1.89% 1.89% 3.77% 0.00% 9.43%
Recommendation 3.77% 0.00% 0.00% 3.77% 1.89% 9.43%
Specification 28.30% 5.66% 3.77% 15.09% 3.77% 56.60%
Grand Total 45.28% 9.43% 5.66% 28.30% 11.32% 100.00%
We can see through the table that maximum percent of population bought Verna
because of its specifications i.e. 56.60% people. Graduate people maximum owns
the car who’s ratio is 45.28%. this proves that Verna is an affordable car and
people are even basically literate has sense of buying quality product. Second
segment comes of Post graduate people who are 28.30%.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Graduate
H.S.C
P.H.D
Post graduate
S.S.C

45
Monthly km’s vs Ratings:
Count of Monthly Kms2 Column Labels
<1000 24.53% 5.66% 15.09% 45.28%
>1000 & <3000 15.09% 1.89% 22.64% 39.62%
>3000 9.43% 0.00% 5.66% 15.09%
Grand Total 49.06% 7.55% 43.40% 100.00%
The above chart depicted that, there are 41.51% respondent covered less than
1000 monthly kms from which 22.64% respondents are delightful satisfied,
13.21% respondents are average satisfied, and 5.66% respondents are average
satisfied. There are 37.74% covered more than 1000 and less than 3000 monthly
kms from which 22.64% respondents are average satisfied, 13.21% respondents
are poorly satisfied and only 1.89% respondents are average satisfied. There are
15.09% respondents covered more than 3000 monthly kms in which 9.43%
respondents are poorly satisfied and 5.66% respondents are average satisfied.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
<1000 >1000 & <3000 >3000
10
1 to 7
8 to 9

46
Tri-variate field:
Cause of buying – Duration, Substitute:
Count of Cause of
Buying2
Colum
n
Labels
Row Labels Loyalty Price
Recommendatio
n
Specificatio
n
Grand
Total
<6 Months 7.55% 0.00% 1.89% 9.43% 18.87%
Direct Verna 1.89% 0.00% 0.00% 1.89% 3.77%
Honda 0.00% 0.00% 1.89% 3.77% 5.66%
Maruti Suzuki 1.89% 0.00% 0.00% 1.89% 3.77%
Others 1.89% 0.00% 0.00% 0.00% 1.89%
Toyota 1.89% 0.00% 0.00% 1.89% 3.77%
>1.5 & <3 3.77% 3.77% 5.66% 9.43% 22.64%
Direct Verna 0.00% 1.89% 0.00% 1.89% 3.77%
Honda 0.00% 0.00% 1.89% 0.00% 1.89%
Maruti Suzuki 1.89% 1.89% 0.00% 5.66% 9.43%
Others 0.00% 0.00% 1.89% 0.00% 1.89%
Toyota 1.89% 0.00% 1.89% 1.89% 5.66%
>3 years 5.66% 5.66% 0.00% 16.98% 28.30%
Honda 1.89% 1.89% 0.00% 7.55% 11.32%
Maruti Suzuki 0.00% 3.77% 0.00% 5.66% 9.43%
Skoda 0.00% 0.00% 0.00% 1.89% 1.89%
Toyota 3.77% 0.00% 0.00% 1.89% 5.66%
>6 & <1.5 7.55% 0.00% 1.89% 20.75% 30.19%
Direct Verna 1.89% 0.00% 0.00% 0.00% 1.89%
Honda 0.00% 0.00% 0.00% 1.89% 1.89%
Maruti Suzuki 3.77% 0.00% 1.89% 11.32% 16.98%
Maruti Suzuki,
Honda 1.89% 0.00% 0.00% 1.89% 3.77%
Maruti Suzuki,
Honda, Others 0.00% 0.00% 0.00% 1.89% 1.89%
Maruti Suzuki,
Honda, Skoda 0.00% 0.00% 0.00% 1.89% 1.89%
Others 0.00% 0.00% 0.00% 1.89% 1.89%
Grand Total 24.53% 9.43% 9.43% 56.60%
100.00
%

47
The buyers of Verna who bought it within less than 6 months period of time is
because of its specification i.e. 9.43%. Further in that people who searched for its
substitute majorly considered Honda and Maruti Suzuki as a first substitute
5.66% and 3.77% respectively.
Further we can see that the people who bought Verna after its launch also bought
it because of its specifications i.e. between 6 months and 1.5 years i.e. 20.75% by
the launch of Verna people inquired mostly to Maruti Suzuki by 16.98% as its
substitute.
Further we can see that the people who bought Verna between 1.5 to 3 years they
also bought due to specifications i.e. 9.43% and the substitute was Maruti Suzuki
by 9.43%.
Further we can see that the people who bought Verna before 3 years they also
bought due to specification i.e. 16.98% and the substitute was Honda by 11.32%.
Thus we can conclude that mostly people buy Verna car by Specification and
their substitute is Maruti Suzuki and Honda.
0
1
2
3
4
5
6
7
<6 Months - Direct verna - Count of
Cause of Buying
<6 Months - Direct verna - Count of
Cause of Buying2
<6 Months - Honda - Count of Cause
of Buying
<6 Months - Honda - Count of Cause
of Buying2
<6 Months - Maruti suzuki - Count of
Cause of Buying
<6 Months - Maruti suzuki - Count of
Cause of Buying2
<6 Months - Others - Count of Cause
of Buying
<6 Months - Others - Count of Cause
of Buying2
<6 Months - Toyota - Count of Cause
of Buying
<6 Months - Toyota - Count of Cause
of Buying2

48
Cause of buying – Dealership, Source:
Count of
Cause of
Buying2
Column
Labels
Row Labels Loyalty Price Recommendation Specification
Grand
Total
Concept 5.66% 1.89% 1.89% 11.32% 20.75%
Cash 0.00% 1.89% 0.00% 0.00% 1.89%
Finance 5.66% 0.00% 1.89% 11.32% 18.87%
others 1.89% 1.89% 0.00% 16.98% 20.75%
Cash 0.00% 0.00% 0.00% 7.55% 7.55%
Finance 1.89% 1.89% 0.00% 9.43% 13.21%
Planet 9.43% 5.66% 3.77% 11.32% 30.19%
Cash 7.55% 1.89% 1.89% 1.89% 13.21%
Finance 1.89% 3.77% 1.89% 9.43% 16.98%
Sharma 0.00% 0.00% 0.00% 3.77% 3.77%
Cash 0.00% 0.00% 0.00% 1.89% 1.89%
Finance 0.00% 0.00% 0.00% 1.89% 1.89%
Shivalik 7.55% 0.00% 3.77% 13.21% 24.53%
Cash 0.00% 0.00% 0.00% 7.55% 7.55%
Finance 7.55% 0.00% 3.77% 5.66% 16.98%
Grand Total 24.53% 9.43% 9.43% 56.60% 100.00%

49
From the above graph people buy Verna by Finance and by specification there
the % are:
Concept Planet Sharma Shivalik others
Specification-
11.32%
Specification-
11.32%
Specification-
3.77%
Specification-
13.21%
Specification-
16.98%
Finance-
18387%
Finance-
16.98%
Finance-
1.89%
Finance-
16.98%
Finance-
13.21%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
Concept - Cash
Concept - Finance
others - Cash
others - Finance
Planet - Cash
Planet - Finance
Sharma - Cash
Sharma - Finance
Shivalik - Cash
Shivalik - Finance

50
Variant – Transmission, Recommendation:
Count of
Variant
Column
Labels
Automatic
Automatic
Total Manual
Manual
Total
Grand
Total
Row Labels Yes No Yes
Diesel basic 0.00% 0.00% 0.00% 20.75% 20.75% 20.75%
Diesel top 9.43% 9.43% 1.89% 24.53% 26.42% 35.85%
Petrol Basic 3.77% 3.77% 0.00% 15.09% 15.09% 18.87%
Petrol top 9.43% 9.43% 0.00% 15.09% 15.09% 24.53%
Grand Total 22.64% 22.64% 1.89%
75.47
% 77.36% 100.00%
Customers’ preference more is towards diesel top variant as discussed above and
shown in the graph. 35.85% people prefer to buy Verna diesel top model and
further in that 26.42% people recommends to buy manual model.
Second preference is to petrol variant in which 24.53% in which manual
preference is 15.09%. In that also people prefer to buy manual model.
The diesel basic variants’ and petrol basic variants’ preference is 20.75% and
15.09% in manual and 0% and 3.77% in automatic models respectively. Thus
recommendation is ‘Yes’.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Automatic - Yes
Manual - No
Manual - Yes

51
Dealership – Transmission, Variant:
Count of
Dealership Column Labels
Row Labels Concept others Planet Sharma Shivalik
Grand
Total
Automatic 5.66% 5.66% 3.77% 0.00% 7.55% 22.64%
Diesel top 1.89% 1.89% 1.89% 0.00% 3.77% 9.43%
Petrol Basic 0.00% 0.00% 0.00% 0.00% 3.77% 3.77%
Petrol top 3.77% 3.77% 1.89% 0.00% 0.00% 9.43%
Manual 15.09% 15.09% 26.42% 3.77% 16.98% 77.36%
Diesel basic 1.89% 5.66% 7.55% 3.77% 1.89% 20.75%
Diesel top 5.66% 5.66% 5.66% 0.00% 9.43% 26.42%
Petrol Basic 5.66% 0.00% 5.66% 0.00% 3.77% 15.09%
Petrol top 1.89% 3.77% 7.55% 0.00% 1.89% 15.09%
Grand Total 20.75% 20.75% 30.19% 3.77% 24.53% 100.00%
As it is clear that manual cars are preferred more, in that planets’ sale of manual
Verna is 26.42% and automatic cars’ sale is 3.77% in the said dealership.
Second comes Shivalik whose total sales is 24.53% and than comes the other
dealers like Concept, Sharma, etc.
0
2
4
6
8
10
12
14
16
Automatic - Count of Dealership
Automatic - Count of Dealership2
Manual - Count of Dealership
Manual - Count of Dealership2

52
Variant – Transmission, Ratings:
Count of Variant Column Labels
Row Labels Diesel basic Diesel top Petrol Basic Petrol top
Grand
Total
Automatic 0.00% 9.43% 3.77% 9.43% 22.64%
10 0.00% 7.55% 3.77% 5.66% 16.98%
8 to 9 0.00% 1.89% 0.00% 3.77% 5.66%
Manual 20.75% 26.42% 15.09% 15.09% 77.36%
10 7.55% 15.09% 3.77% 5.66% 32.08%
1 to 7 5.66% 1.89% 0.00% 0.00% 7.55%
8 to 9 7.55% 9.43% 11.32% 9.43% 37.74%
Grand Total 20.75% 35.85% 18.87% 24.53% 100.00%
There are no negative ratings in any of the automatic variant. The maximum
automatic variant’s ratings are seen in diesel engine i.e. 7.55%.
Manual cars’ ratings is maximum i.e. 35.85% overall and second comes diesel
top in that.
We can conclude that automatic car users are of the current generation and are
satisfied yet due to automatic cars’ trend is not set to a great extent, people prefer
buying manual car.
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
Automatic - 10
Automatic - 8 to 9
Manual - 10
Manual - 1 to 7
Manual - 8 to 9

53
Gender – Variant, Transmission:
Count of Gender Column Labels
Row Labels Female Male Grand Total
Automatic 3.77% 18.87% 22.64%
Diesel top 3.77% 5.66% 9.43%
Petrol Basic 0.00% 3.77% 3.77%
Petrol top 0.00% 9.43% 9.43%
Manual 3.77% 73.58% 77.36%
Diesel basic 1.89% 18.87% 20.75%
Diesel top 0.00% 26.42% 26.42%
Petrol Basic 0.00% 15.09% 15.09%
Petrol top 1.89% 13.21% 15.09%
Grand Total 7.55% 92.45% 100.00%
Let us talk about manual first, in that male customers are 73.58% who prefer
diesel top model most by 26.42%, the female customers are 3.77% only who
either prefer diesel basic model or petrol top model by 1.89% of population.
Moving towards automatic variant, diesel basic variant is not at all preferred
either by male nor by female customers. Here 9.43% people prefer diesel top
model in which 5.66% are male and 3.77% are female. Rest of the ratio is
bifurcated amongst petrol top model and petrol basic model.
0
5
10
15
20
25
30
35
40
45
Female Male
Automatic - Count of Gender
Automatic - Count of Gender2
Manual - Count of Gender
Manual - Count of Gender2

54
Transmission – Ratings, Recommendation:
Count of Transmission Column Labels
10 16.98% 32.08% 49.06%
Yes 16.98% 32.08% 49.06%
1 to 7 0.00% 7.55% 7.55%
No 0.00% 1.89% 1.89%
Yes 0.00% 5.66% 5.66%
8 to 9 5.66% 37.74% 43.40%
Yes 5.66% 37.74% 43.40%
Grand Total 22.64% 77.36% 100.00%
The ratings 10 on 10 is mainly given to manual model and then automatic by
32.08% and 16.98% people respectively. In total 49.06% people are delighted
with Verna car regards to its features, look, comfort, safety, average, maintenance
and after sales service and have recommended Verna as a preferable car.
43.40% people have rated Verna between 8 to 9 and even in that 37.74% ratio is
of manual drivers. Only 7.55% people have rated Verna between 1 to 7.
The data is overall of manual plus automatic drivers i.e. 77.36% and 22.64%
respectively.
0
5
10
15
20
25
Automatic Manual
10 - Yes - Count of Transmission
10 - Yes - Count of Transmission 2
1 to 7 - No - Count of Transmission
1 to 7 - No - Count of Transmission 2
1 to 7 - Yes - Count of Transmission
1 to 7 - Yes - Count of Transmission 2
8 to 9 - Yes - Count of Transmission
8 to 9 - Yes - Count of Transmission 2

55
Limitations:
As limitations are inherent in all research investigations, it is important that these
be brought to light. It should be noted that the current research is also bound by
several limitations, which can be turned into avenues for further analysis.
Methodologically, using a single informant can be regarded as a significant
limitation. Studies suggest that significant measurement error and unreliability
may exist in single-respondent measures. In addition, the inability to draw a
random sample of car owners is a well-known problem faced by us using survey
methodologies. Since so many male, married, self-employed and post-graduation
or above education degree holder respondents, having diesel cars replied to the
survey and so few female, single, employees and graduation or below education
degree holders having cars with petrol as fuel variant, the survey may not
accurately reflect the perceptions of buyers about car companies operative in
India.
The small sample size should be noted also. The sample of the study is relatively
small and to certain extent confined to Ahmedabad that poses difficulty in
generalization of results. Because of this small size, the sampled companies in
the current research may not be sufficiently representative to render a
comprehensive conclusion. Different samples may indeed trigger different results
because the marketing practices differ widely across car segments. Therefore, it
is necessary not only to expand the size of the sample, but also, to cover diverse
segments of the vehicles.
Some caveats also apply to the questionnaire of the study. The questionnaire does
not contain any negative question, and the same scale was used for all the factors
so routine ticking by respondents and its impact cannot be ruled out. Some
elements of inaccuracy might have crept in because of wrong interpretations, of
questions on the part of respondents. The generalizations occurring from this
study are more conducive and are based on the perceptions of a limited particular
group of Verna car owners who were included. These limitations should be duly
considered in this area for future.

56
SWOT analysis
➢Strength:
• Specifications: Company gives best in segment features along with fulfilling
customer needs and values.
• Design and Comfort: Verna’s fluidic design is very smart looking and suits to
each and every segment people.
• After Sales Service: Hyundai’s service quality and network is the second best in
automobile sector after Maruti Suzuki.
• Company Value: People’s trust on the Hyundai Verna’s look, comfort, features,
safety and service is good enough.
• Threats• Opportunity
• Weakness• Strength
1. Specifications
2. Design and Comfort
3. After Sales Sevice
4. Company Value
1. Price Factor
2. Maintenance
3. Mileage
4. Inter Model
Competition
1.Intense competition
2.Government
regulations and
increasing fuel prices
3.Improvement in
public transport
1. Built Strongest
Network
2. Deliver Maximum
3.Advertisements
4. Mistakes of
Competitors

57
➢Weakness:
• Price Factor: Hyundai Verna is no doubt at a good price but at the same time little
expensive compared to No.1 company, Maruti Suzuki.
• Maintenance: Verna’s after sales service maintenance cost is little high because
of the latest specifications in it and a high power engine.
• Mileage: Verna giving a 1.6 litre diesel and petrol engine options with a 126
horsepower capacity, its mileage come lesser than some other companies.
• Inter-Model Competition: Hyundai comes up with a new model or segment in the
market within very short span of time. Plus the existing models are also upgraded
with the new facelifts model due to which old one’s resale becomes a problem
and inter-competition is generated.
➢Opportunity:
• Built Strongest Network: Hyundai’s sales and service network is one of the best
all over India, in fact it comes at No.2 after Maruti Suzuki, Hyundai has an
opportunity to be the best.
• Deliver Maximum: Hyundai Verna gives maximum it can in the on road price it
charges.
• Advertisements: Now a days Verna’s advertisements are made very attractive in
nature, thus, if such different high class ads are prepared then it can affect a lot in
positive manner.
• Mistakes of Competitors: The other competitors might give some less features
compared to Verna, may charges much and give less service, reliability of
customers seems less, etc. these things can be taken as an opportunity and come
up with the same.
➢Threats:
• Intense Competition: Verna’s main competitor models are Maruti Suzuki ‘Ciaz’
and Honda ‘City’. Their price, features, maintenance, etc. are almost same.
• Government Regulations and Increasing Fuel Price: GST regulations, fuel price
hikes, etc affects.
• Improvement in Public Transport: Government increasing quality and sources of
public transport like BRTS, Metro trains in near future, AMTS, etc. Along with
this personal services of taxis like Ola, Uber, etc. everything affects the company.

58
Major findings
• Verna is found to be one of the most in trend car. Its sales is highest compared to
its previous generations.
• The prospective segment is from the business and corporate class.
• Hyundai should continue to maintain the standard of the service.
• Company should improve its post sales service.
• The customer highest priority is for the mileage.
• Hyundai needs to improve its awareness about Add-on services.
• Customers are highly satisfied with the service which help in customer retention.
• Today people wants feature loaded car.
• People prefer zero maintenance car.
• Loyalty is one of the factor affecting people and leading to buy Verna.
• Most of the people prefer diesel variant car.
• People are still stuck to manual transmission addiction.
• White colour is mostly seen been owned.
• Planet is the dealership whose sale is maximum selling Hyundai Verna
• Based on ratings Verna is a very good car.

59
Suggestions
Suggestions are own perspective, we are suggesting some points with respect to
intend more sale of Hyundai Verna and improve quality which is far good at
current scenario still to be the best.
• Sitting of Verna is at very low pace, some people prefer a higher sitting for better
road view and comfort.
• Hyundai genuine parts are quite costly and so people replace the parts with the
duplicate ones from the local garage which will lead to high maintenance cost in
future, so it should be at affordable rate.
• The trend of LED projector headlamps is in set, Verna should also provide white
LED projected headlamps as the competitor brands does.
• The ground clearance of Verna is 165mm which quite low when it comes to 5
seater driving, Indian roads driving and high speed breakers.
• More service work shops network should be elaborated so that customer get easy
assistance and the No.1 competitor Maruti Suzuki’s service trend can be beaten.
• On road Price of the car should be reduced to an extent so that there will be no
other brand providing this many features and services along with the quality in
that particular price.
• Torque of engine should reduce to an extent so that keeping the car power same
the fuel average can be increased.
• Head room of the car should be made more heighted in some manner so that a
heighted person can easily fit in and be safe during speed breakers’ jerk and off
roading.
• Font break are disc break and rear break are air drum break, based on the power
of the car for auto disc drum break should be given for instant breaking, stability
and safety purpose.
• Frequent advertisements and marketing shall be done for more boost in customers
mind for buying Verna as best option.
• Quality demonstration, test drives, good showroom conditions, etc. should be
taken care of like Maruti Suzuki NEXA for being a quality bench mark and
competing market.

60
Conclusion:
Conducting this project we came to know a lot about our product which was
Hyundai Verna and along with that we also learnt working in group as a positive
and negative aspect as well. We practically surveyed the market by preparing a
questionnaire.
From the survey done we came to know about Verna that how vast its company
is, its market value, its sales ratios, manufacturing units, production capacity,
customer preference, etc. and specifically about Verna also.
Thus this was a good experience and thanks to our professor Dr. Kishore
Bhanushali and United World School team.
Reference:
Survey questionnaire
www.hyundai.com
http://www.hyundai.com/in/en/AboutUs/HyundaiMotorIndia/WhoWeAre/index
.html
https://www.scribd.com/document/139420943/Automobile-industry-profile
https://www.cardekho.com/overview/Hyundai_Verna_2011-
2014/Hyundai_Verna_2011-2014_1.6_VGT_CRDi.htm
http://www.hyundai-dymos.com/en/corporate/corevalue.do
https://www.mbaskool.com/brandguide/automobiles/568-hyundai-verna.html
http://www.professays.com/research-papers/research-methodology-format/
Google images
Note: Report is prepared by our own, no copy paste trend is been used over here,
by reading it can be known.

61
Annexure
As soon as our group got this project and Hyundai Verna as a car, we immediately
prepared our questionnaire and got approval of Dr. Kishore Bhanushali. We
started our survey from the very first day. Made calls, visited customers
personally and applied various sources and ideas to do it. After filling of 53
survey questionnaires, we made prepared the analysis data sheet in excel as per
the guidance of Kishore sir and started interpreting the data through preparing
pivot tables and graphs of each field and question by taking into consideration
each field individually as uni-variate data, comparing two questions as bi-variate
data and comparing three questions as well as tri-variate data. Two types of
analytical graphs were prepared of these fields i.e. Pie charts and Bar graphs.
Then we interpreted the statistics and gave necessary findings, suggestions,
limitations and conclusion.
We faced some challenges during surveys, during communication, during making
pivot tables, researching every aspects in detail and preparing the report. But as
our Kishore sir says, “Don’t point Problems, come up with its Solutions!” we
did the same and over came with our best.

62
Survey Questionnaire:
Hyundai – Verna
1) What made you buy VERNA?
 Recommendation
 Specification
 Loyalty towards Hyundai
 Best in-segment price
2) Since how long you own VERNA?
 <6 months
 >6 months and <1.5 years
 >1.5 years and <3 years
 > 3 years
3) In total how many cars you own in a family and which?
4) When you finalized VERNA what were the alternatives?
 Maruti Suzuki
 Toyota
 Honda
 Skoda
 Others
5) From which dealership you purchased VERNA?
 Concept
 Shivalik
 Planet
 Sharma
 Others
6) You purchased VERNA by…?
 Cash  Finance
7) Tentatively how many km do you drive monthly?
 <1000 km’s
 >1000 km’s and <3000 km’s
 >3000 km’s

63
8) Your car is of which variance?
 Petrol basic variant
 Petrol top variant
 Diesel basic variant
 Diesel top variant
9) Do you own AN/A…transmission?
 Automatic  Manual
10) Rate the after sales service out of 10?
 1 – 7 ( Being poor)
 8 – 9 ( Being average satisfied)
 10 ( Being delightful satisfied)
11) Would you further recommend your friends or family to buy VERNA?
 Yes  No
Customer Profile:
1) Name:
2) Gender:
 Male  Female
3) Age:
4) Income:
5) Qualification:
 S.S.C.
 H.S.C.
 Graduate
 Post Graduate
 P.H.D
6) Family size:

A Study on Hyundai Verna 2018 Report (MBA Project)

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