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Is There Life After Brexit?
- 1. WWW.WCAECOMMERCE.COM IS THERE LIFE AFTER BREXIT? London 2018 Name, Title & Company Rudee Bertie CCL
- 2. WWW.WCAECOMMERCE.COM #WCAECOMMERCE ❑Brave New World? ❑Biggest Mistake Ever? ✓OPPORTUNITY BREXIT – what on earth?
- 3. WWW.WCAECOMMERCE.COM #WCAECOMMERCE Be the change…
- 4. WWW.WCAECOMMERCE.COM #WCAECOMMERCE CCL “The Customs Broker” What do we KNOW that others don’t? Where is CHANGE coming from? What’s the OPPORTUNITY? How can we MAKE A DIFFERENCE? ….. eCommerce
- 5. WWW.WCAECOMMERCE.COM #WCAECOMMERCE CCL “The Disrupter” We learned
- 6. WWW.WCAECOMMERCE.COM #WCAECOMMERCE CCL “The Disrupter” We learned We disrupted
- 7. WWW.WCAECOMMERCE.COM #WCAECOMMERCE CCL “The Disrupter” We learned We disrupted We didn’t take NO for an answer And finally…
- 8. WWW.WCAECOMMERCE.COM #WCAECOMMERCE CCL “The Disrupter” We broke through
- 9. WWW.WCAECOMMERCE.COM #WCAECOMMERCE ▪ Text The Morning After the Night Before…
- 10. WWW.WCAECOMMERCE.COM #WCAECOMMERCE The Days that Followed… CCL Release: 24th June 16 Prime Minister’s Commons Statement: 27th June 16
- 11. WWW.WCAECOMMERCE.COM #WCAECOMMERCE Back to Basics Back to our first principles | Seek out the opportunity | “Adapt or Die”
- 12. WWW.WCAECOMMERCE.COM #WCAECOMMERCE Successful Industrial ‘Adapters’ Transport Horse and cart, railway, motor car, flight, canoe, sailboat, steamship, container ship Technology & Communication Pen and paper, typewriter, mainframe, PC, laptop, tablet, telex, landline, fax, email, smartphone, SMS Data Storage Punch-card, mag-tape, micro-fiche, hard drive, floppy disc, USB, in-the-cloud Freight Forwarding & Logistics (yes, we can do it!) Road transport, sea freight, container standards, air cargo, next-day, same-day, drop-offs, driverless deliveries and… drones
- 13. WWW.WCAECOMMERCE.COM #WCAECOMMERCE Back to those Questions… What do we KNOW that others don’t? Where is CHANGE coming from? What’s the OPPORTUNITY? How can we MAKE A DIFFERENCE?
- 14. WWW.WCAECOMMERCE.COM #WCAECOMMERCE What did this mean for CCL? ▪ Change is the only constant in business ▪ We don’t let BREXIT cloud our thinking ▪ Back to our basics ▪ Customs brokerage on both sides of the new border ▪ A new hub in Amsterdam serving the EU ▪ UK and EU bases – the best of both worlds ▪ 31 million parcels, year-on-year ▪ Always be prepared to adapt
- 15. Thank you WWW.WCAECOMMERCE.COM #WCAECOMMERCE ▪ Rudee Bertie, MD, CCL ▪ Address: Unit 4, Radius Park, Hatton Cross Middlesex, TW14 0NG, UK • Tel: +44(0)20 8231 0900 CCL: Market Leaders in eCommerce Gateway Logistics
Hinweis der Redaktion
- I believe customs brokers and forwarders have a greater role to play post-Brexit. Introduce Rudee, Founder and Managing Director of CCL
- What do you think of Brexit? Is it a Brave New World or the Biggest Mistake Ever? Don’t answer that! I’ll tell you why – because whatever your view of Brexit, there’s one thing that we, as business owners and managers in freight and logistics, should all agree on. It’s an OPPORTUNITY. Everyone in business needs to have a mindset which welcomes change, because in business, change is inevitable. The issue is not that change happens – the issue is how you capitalise on it. This is my take on how CCL has tackled the undoubted challenge of Brexit. This is my take on the questions I believe you should be asking yourselves in your businesses, to ensure you stay ‘in the game’ with Brexit too.
- There’s a quote, attributed to Mahatma Gandhi. It’s this: 'Be the change that you wish to see in the world.’ Let me give you a scenario; actually I’m gonna give you a few scenarios. When I started my career I worked for a large organisation at the time in the imports department. For whatever reason, I fancied myself as a supervisor or manager. I’d only been in the job for a few months. Anyway, I said to my team leader at the time, ‘one day I’m going to be a supervisor and get a company car’. She turned and said, ‘well you won’t get a company car here, nobody is going to give up their job for you..’ . So I left that company, and I moved to a smaller company, where I became a supervisor… and I got my company car.. I worked for a business and started to develop sales techniques where I would go on and bring in lots of business for the company; I said to my boss, ‘Boss, you need to give me a pay rise’. He looked at me for a while and said, ‘Rudee - why do you think I need to give you a pay rise?’ I said, ‘Boss, if you need to think about giving me a pay rise, I need to think about leaving the business’. I left the company the very same day. My thinking was this…. I won’t ever let anybody tell me ‘you can’t’.
- CCL started in 1999 and although we developed and established business and made a living from it, we were never going to be millionaires. To be honest, we always felt a little cheated and even disrespected. As a customs broker, we had all the intellect and specialist knowledge, yet we were only able to charge peanuts for the work we were doing. Over the years, many forwarders and especially courier companies would get very rich on the back of our knowledge and expertise, and we wanted a piece of the action without stepping on our own customers’ toes. We knew we needed to change – to develop from basic brokerage and implement some added value. We knew we had something, but we had to work out what, and how to make the most of our expertise, our position and our insight. And we had to figure out where the opportunities would appear. We had to work out how we could make a difference. So these were the questions we asked ourselves. [slide text] And there’s no spoiler here. As you all know, for us, the answer was eCommerce. But don’t go thinking it came easily…
- At that time, eCommerce was being developed and the post office picked up most of that business, purely by default. We could see certain goods were not being presented/declared to Customs. We decided this would be where we’d strike, because it was a chance to make a difference in the industry, in an area where we could see things weren’t working the way they should. But in order to do that, we had to – in the nicest possible way – disrupt.
- We turned up at corporate meetings; we sat in hotel lobbies; we gate-crashed dinners and after-work events to get in front of the right people… only to be told, ‘we don’t need your services, we are the Post Office. Why do we need a customs broker? We do it all in-house ourselves. We don’t need you!’ But….
- We didn’t take NO for an answer…
- Eventually there was a breakthrough and the rest is over 150 million parcels history. To bring this into perspective, last year alone we processed over 31 million parcels through our facilities. And despite the hiccup of Brexit, we’re targeting to do much the same this year too. So you could say eCommerce is very important to me. It’s our past, our present and our future...
- So let’s cut to Brexit. On that referendum voting evening/night, I don’t know about you guys, but I went to bed not even thinking about the result. In the early hours of the morning I could hear my phone buzzing repeatedly on the dresser and I just knew we’d be waking up into a new world... Great, I thought, as I lay there in the dark; another set of problems to deal with. But you know what, without problems to overcome, we wouldn’t have our businesses. If it was easy, everyone would be doing it, and we’d be nowhere. But it’s tough, and it’s challenging.
- It was of prime importance to CCL that we addressed the situation immediately with our customers and global associates. When few people outside the Government had any idea what should happen next, we made sure we understood how the exit process was supposed to play out. Our aim, right from those first few days was to reassure our clients and associates that we were on top of things, and were doing everything we could in order to offer reassurance and a measured response, when all around us was, well… just a little chaotic. A few days later, the Prime Minister’s statement followed. In synch with our own reflection of events, it offered as much reassurance as was possible at that time. It spelled out what we already understood and had communicated to our own network. Right from the start, we have ensured we keep abreast of the way Brexit is developing. We’ve made it our business to understand the likely impact of the various negotiations, and we’ve kept ourselves informed, to ahead-of-the-game; planning for an uncertain future, working different scenarios and ensuring we kept all the important options open.
- What that has meant as the weeks and months went on, the the uncertainties continues, is that we’ve had to review, retrench and regroup. We’ve had to go back to our basics and look afresh at our world. Because, according to Darwin, who knew a bit about ‘Survival of the Fittest’…. [slide text] And we’re making it our business to be responsive to change.
- Let’s just stop a minute and quickly review some of the changes we – all of us – have learned to adapt to, and embrace, and – let’s be honest – build our profits upon…. [slide points]
- There’s nothing ground-breaking here. It’s those questions I’ve been asking myself throughout my career. It’s these questions which have underpinned the success of CCL, the progress we’ve made, and the position we hold in the industry today. These open questions make us think boldly and challenge the status-quo. [slide questions]
- Like I said, for CCL, this has meant going back to our basics, but still within the context of the massive opportunity and continued rapid expansion of eCommerce. Where clients need a hub in the EU, and London won’t be in the EU, we’ve set up the hub they need… in Amsterdam. With two hubs now, not just one, we have ultimate flexibility, ultimate convenience for goods moving into the EU and the UK – the best of both worlds. Brexit has been the driver for building new liaisons with partners in Amsterdam, and looking for new and creative solutions for our present and future clients. I mentioned earlier, our business today is around 90% eCommerce, and 30% of that is bound for the EU – we have a big role to play in the new Brexit future. Whatever our private views, we can’t afford to be negative about Brexit – it’s coming, and that’s that. Our job in commerce is to seek out the opportunities, and ready ourselves for the changes – to stay ‘ahead of the game’ and provide our clients with the assurances they need that it’s ‘business as usual’, whatever Brexit delivers over the coming months. That’s your job, and your challenge, too.