This document describes a company that provides social media audience data and insights. It has the largest social identity data set in the market from collecting public social data across networks for 7 years. It offers proprietary demographic and interest data on over 200 million social media users, including information on age, location, income, interests, brand and celebrity affinity. It allows clients to understand target audiences and make data-driven marketing, sales and development decisions.
2. Confidential /
What
Nielsen®
does
for
television
and
radio,
what
comScore®
does
for
web
traffic—that’s
what
we
do
for
social
media
Proprietary
demographic
and
psychographic
social
audience
data
Largest
social
iden*ty
data
set
in
market
-‐
7
years
collec*ng
and
matching
public
social
data
across
sixty
social
networks*
WHO
WE
ARE
*PeekAnaly*cs
accesses
TwiKer
data
by
way
of
DatasiL
3. Confidential /
Insights
available
for
any
social
audience
include:
• Age
(Nielsen
and
IAB
segments)
• Geo-‐loca*on
(City,
State,
Country,
Nielsen
DMA)
• Income
(IAB
income
segments)
• Industry
• Educa*on
• Social
Graph
Ac*vity
(influence,
impressions)
• Interest
(370
IAB
categories)
• Brand
affinity
(5000
brands)
• TV
show
affinity
(350
TV
shows)
• Celebrity
affinity
(20K
celebri*es)
WHAT
WE
DO
4. Confidential /
Cross
Silo
Data
-‐
Patented
technology
that
goes
way
beyond
standard
TwiKer
engagement
metrics
Census
level
analysis
–
over
200mm
social
consumers
in
the
database.
Fully
scalable
-‐
not
dependent
on
opt-‐in
consumers
to
grow
the
dataset
COMPETITIVE
ADVANTAGE
5. DATA
DRIVEN
DECISIONS
Confidential /
SALES
MARKETING
DEVELOPERS
•Report
social
audiences
back
to
clients
•Research
compe**ve
landscape
for
a
pitch
•Track
and
sell
more
sponsored
na*ve
content
based
on
data
•Social
audience
tracking
pre
and
post
campaigns
•Easily
research
and
design
influencer
programs
•Understand
and
rank
compe*tors
for
campaigns
•Integrate
data
into
complex
systems
•Append
data
into
marke*ng
and
adver*sing
plaborms
•Augment
CRM
systems
with
the
data
6. Confidential /
AFFINITY
FOR
TOP-‐350
TV
SHOWS
24% of people who follow @Nike like ESPN
Sportscenter, which is 3.1x the national
average.
4.1% of people who talk about the Nike+
Fuelband like CNN Headline News (1.2x US
average) . 12.7% like the Walking Dead (.9x the
US average).
34% of the audience that follow
@sundancechannel are interested in the
Conan O’Brien show, 2.3x the US average.
People who tweet about Travel Channel shows
are 3.7x more likely to be a brand fan of
Carnival Cruise Lines. People who tweet about
National Geographic are 2.1x more likely to be
Carnival Cruise Line brand fans.
7. Confidential /
AFFINITY
FOR
5000
CONSUMER
BRANDS
6.4% of people who tweet about American Idol
are Ford brand fans, which is 40% lower than the
US average. 7.2% of these same people are
Hyundai brand fans, 80% greater than average.
4.3% of people who tweet about #MTVEMA are
Chanel brand fans, which is about 3.6x greater
than the average.
8. Confidential /
AFFINITY
FOR
20,000
CELEBRITIES
31% of people who talk
about Nivea products also
like Rihanna, which is 1.4x
greater than the US
average. Rihanna’s fans are
7.7x more likely to be
Clinique brand fans.
53% of Justin Timberlake’s
Twitter followers also like
Rhianna, 2.4x the US
average.
43% of people tweeting
About the MTV Music awards
like Miley Cyrus, which makes
them 3x more likely to be fans.
Miley’s fans are 3.6x more likely
to be Clinique brand fans than
average. They are .6x (40% less
than average) likely to be
interested in luxury auto brands.
29% of people tweeting
World War Z in 2013 are fans
Brad Pitt, 1.8x greater than
average. 25% of people who
tweeted positively about
Moneyball like Brad Pitt, 1.5x
greater than average.
Brad’s fans are 67% female, 33%
male. 24% earn over $100K/yr.
9. Confidential /
370
IAB
INTERESTS
CATEGORIES
17% of people who Tweet
about the Grammy’s like
Books & Literature, 1.3x
greater than average.
4.2% of Ashton Kutcher’s
followers are interested in
career planning, 50%
greater than the US
average.
People who are interested in
arts & crafts are 4.5x more
likely than average to like
The Middle on ABC.
14% of people tweeting
about Agents of S.H.I.E.L.D.
like Mexican food, 3x the US
average.
10. Confidential /
GEO-‐LOCATION
INSIGHTS
BY
NIELSEN
DMA
LEVEL
Current
reports
show
top
ci*es,
states
and
countries
Next
Genera*on
insights
will
offer
DMA
level
geo-‐
loca*on
6% of people talking about tax prep
software are from the New York DMA, which
is 1.1x the US average.
10% of people talking about the Weather
Channel in the Chicago DMA, also like LL
Bean, which is 3.4x the Chicago DMA
average.
33% of the people talking about the
Republican party inside the Los Angeles
DMA, are more likely to like sports (1.2x),
art (2.1x) and movies (1.3x).
11. Confidential /
GEOFENCE
THE
SOCIAL
AUDIENCE
Capture
and
analyze
all
social
data
within
defined
borders
(lat/long
coordinates)
64% of people tweeting from Times Square
are from New York, New Jersey, or
Connecticut. 8% are from the UK. 4% went
to a tier-1 university. 6% are Jeep brand
fans. 7% like watching Breaking Bad.
52% of the people tweeting from the
Westfield Paramus Mall make between
$50,000-$100,000 and are more likely to
like movies theatres (3.2x), family travel
(1.5x) and Teen Wolf on MTV (3.7x).
25% of the people tweeting from the MetLife
Stadium at the Superbowl were male and
were between the ages of 26-35.