1. @peretti Follower Report
Key Metrics: @peretti | September - 15 - 2012
@peretti has 19,030 Twitter followers and we've classified the ones we could into Consumer, Business,
Total Followers
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
19,030 and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @peretti 's audience is, compared to the average Twitter account
Social Pull
- 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
224x gauged by how well connected @peretti 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
peretti
spread your message far and wide.
@ peretti | Mar 10 2007
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org Identified Audience
Tweets 3,444
Followers 19,250
Following 836
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
peretti's followers has
4,296 connections across
all social media platforms.
Therefore, peretti can
potentially indirectly reach
38,123,541 (8,875 x 4,296)
people.
AVERAGE
NETWORK SIZE
Audience Demographics
peretti Insights :
-*Statistics based on 84%
@ peretti | Mar 10 2007 of peretti's followers,
whose sex we were able to
determine.
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org
SEX
Insights :
Tweets 3,444 - 44% peretti's audience is
between 26 - 35.
Followers 19,250 - *Statistics based on 23%
of peretti's followers,
Following 836 whose age we were able to
determine by identifying
through social profile or
public records data.
AGE RANGE
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
peretti's female followers
tend to be more in the 26 -
35 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
peretti's male followers tend
peretti to be more in the 36 - 45
age range.
@ peretti | Mar 10 2007
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org MALE
FOLLOWERS BY
AGE
Audience Geographic Insights
Insights :
Tweets 3,444 - peretti has a higher
percentage of followers
Followers 19,250 from Brooklyn, New York
than the typical Twitter
Following 836 user.
TOP 5 CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- peretti has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- peretti has a higher
percentage of followers
peretti from USA than the typical
Twitter user.
@ peretti | Mar 10 2007
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org TOP 5
COUNTRIES
Tweets 3,444
Followers 19,250
Following 836
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, peretti's
audience's top three
interests are Politics, Food,
and Business.
peretti
@ peretti | Mar 10 2007
INTEREST
AFFINITY
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org
Tweets 3,444
Followers 19,250
Following 836
5

6. Audience Career Insights
Insights :
- peretti's consumer
audience has a high level of
income compared to the
average.
INCOME LEVEL
Insights :
- Compared to the average
audience peretti's top three
peretti industries are Internet,
Media, and Technology.
@ peretti | Mar 10 2007
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org
Tweets 3,444 INDUSTRY
Followers 19,250
Following 836
6

7. Audience Education Insights
Insights :
- peretti's followers attend
Ivy League schools more
than the average Twitter
audience.
EDUCATION
TYPE
Audience Social Media Usage
peretti Insights :
- peretti's consumer
@ peretti | Mar 10 2007 audience is active on at
least 34,711 social profiles
and/or blogs.
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org
SOCIAL MEDIA
USE
Insights :
Tweets 3,444 - 84% of peretti's followers
have Facebook profiles.
Followers 19,250 - peretti's has more
followers who use Quora
Following 836 than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
7

8. Audience Social Media Usage [continued]
Insights :
- 33% of peretti's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
peretti @peretti and
@peretti-friends share 476
@ peretti | Mar 10 2007 followers.
Co-Founder: BuzzFeed | Huffington Post |
ContagiousMedia.org
AUDIENCE
Tweets 3,444 CROSS OVER
Followers 19,250
Following 836
8