Heather advertising

1. How would my
product be
advertised?

2. How previous Lionsgate
films have been
advertised
Looking at some of of Lionsgate's more popular
releases, Saw and Hard Candy, I have determined
which advertising techniques they prefer to use.
Because they are targeted at an older audience,
they can't use advertising methods such as online
games or toys and merchandise sold in shops like
Disney can. Instead, they:
• Create powerful posters and art prints, which are
posted online or scattered around public areas
(bus stops, billboards, on the side of vehicles).
• Use social media to promote their products (i.e.
creating Facebook pages with constant news
about the film coming up to its release or giving
the film its own website).
• Trailers and teaser trailers are crucial. They give
the audience a sense of the films plot, characters
and themes beforehand, without revealing too
much, so that its target audience knows what kind
of film this is and whether they want to see it.

3. How my film could be
advertised:

4. Poster

5. Social Media