Every AFL team Snapchat reviewed + Snapcodes for you to follow your favourite club and even the opposition.

1. SNAPCHAT
A F L C L U B S +
#SMSPORTS
K A H L A T H E S A I L O R

2. Snapchat is finally shaking the juvenile tag that came with its initial appeal to millennials ( 45% of users are aged 18-24).
So, what made the rest of the world take note? Sport.
Snapchat breaks from over-stylised visuals that are the lifeblood rival platforms. When it comes to sport + Snapchat, teams
can offer fans unprecedented access to the biggest plays and off-field moments that they crave, while at the same time
provide fans an outlet to enhance their shared experience through the highs and lows of a season.
Multi-year Snapchat deals with major sporting events from the NBA & MLB has meant Snapchat has had to mature. Fast.
Now with 2 million active users in Australia each month, sports codes with competitive markets like the AFL are well and
truly embracing the app in an effort to solidify and grow the connection between club and fan.
Follow your AFL club and the rest competition by using the Snapcodes throughout this eBook.
Get snapping!
SNAPCHAT + SPORT
K A H L A T H E S A I L O R
Kahla Emonson
Cover image: AFL Photos.

3. The AFL launched its Snapchat account
on Grand Final Day, 2015, with an official
Snapchat live story which brought the
game to the world, while chronicling the
event like never before - from a fan POV..
AFL
K A H L A T H E S A I L O R

4. ADELAIDE
CROWS
adelaide_fc
Snapping since: January 2015.
Follow for: Game day experience.
Strength: A weekly Snap Wrap showcasing the best
Crows snaps of the round.
K A H L A T H E S A I L O R

5. BRISBANE
LIONS
brisbane-lions
Snapping since: April 2015.
Follow for: A day in the life of players.
Strength: Consistency, custom geo-filter for fan
engagement.
K A H L A T H E S A I L O R

6. CARLTON
BLUES
carlton_fc
Snapping since: February 2014.
Follow for: Game day action from the rooms.
Strength: On-field access.
K A H L A T H E S A I L O R

7. COLLINGWOOD
COLLINGWOODFC
Snapping since: February 2015.
Follow for: Game day experience.
Strength: Player takeovers, VFL updates.
MAGPIES
K A H L A T H E S A I L O R

8. ESSENDON
BOMBERS
essendonfc
Snapping since: May 2014.
Follow for: Weekly build up to game day.
Strength: Player takeovers, consistency, custom geo-filter
for fan engagement.
K A H L A T H E S A I L O R

9. FREMANTLE
DOCKERS
freodockersnaps
Snapping since: April 2015.
Follow for: Game day experience.
Strength: Showcase of community involvement, custom
geo-filter for fan engagement.
K A H L A T H E S A I L O R

10. GEELONG
CATS
realgeelongcats
Snapping since: December 2015.
Follow for: Pre-game build up.
Strength: Inner sanctum training access.
K A H L A T H E S A I L O R

11. GOLD COAST
goldcoastfc
Snapping since: January 2015.
Follow for: Game day behind the scenes.
Strength: Picturesque snaps from the Gold Coast!
SUNS
K A H L A T H E S A I L O R

12. GWSGIANTS
Snapping since: January 2015.
Follow for: Player takeovers & game day build up.
Strength: Player engagement and custom geo-filters.
GWS
GIANTS
K A H L A T H E S A I L O R

13. HAWTHORN
hawthornfcsnap
Snapping since: August 2015.
Follow for: Home game experience & club behind the
scenes.
Strength: Player takeovers.
HAWKS
K A H L A T H E S A I L O R

14. MELBOURNE
melbourne_fc
Snapping since: June 2015.
Follow for: Game day behind the scenes.
Strength: Player takeovers, community involvement.
DEMONS
K A H L A T H E S A I L O R

15. NORTH
MELBOURNE
NMFCOfficial
Snapping since: May 2015.
Follow for: Game day behind the scenes.
Strength: On-field huddle access.
K A H L A T H E S A I L O R

16. PORT
ADELAIDE
portadelaidefc
Snapping since: January 2015.
Follow for: Club life behind the scenes.
Strength: Player takeovers, custom geo-filter, creativity
with Snapchat features.
K A H L A T H E S A I L O R

17. RICHMOND
TIGERS
richmond.fc
Snapping since: September 2015.
Follow for: Training & game day experience.
Strength: Player access, player takeovers, consistency,
custom geo-filters.
K A H L A T H E S A I L O R

18. ST KILDA
SAINTS
stkilda_fc
Snapping since: July 2015.
Follow for: Training & game day experience.
Strength: Coach access, creativity with Snapchat features.
K A H L A T H E S A I L O R

19. SYDNEY
SWANS
sydneyswansafl
Snapping since: April 2015.
Follow for: Match day build up.
Strength: Video.
K A H L A T H E S A I L O R

20. WEST COAST
EAGLES
WESTCOASTFC
Snapping since: February 2015.
Follow for: Weekly training and game day action.
Strength: Player interaction, team announcements and
creativity with Snapchat features.
K A H L A T H E S A I L O R

21. WESTERN
BULLDOGS
BulldogsSnaps
Snapping since: March 2016.
Follow for: The game day experience.
Strength: Consistency.
K A H L A T H E S A I L O R

22. #smsports is the game within THE game. Sometimes I manage to acknowledge
that other teams are great at social media and then I talk about why.
CHEERS
K A H L A T H E S A I L O R . C O M