The document discusses how brands can connect with passionate Reddit users by becoming involved with Redditgifts exchanges in different ways: as a rematcher by sending gifts to participants who weren't originally gifted; as a featured rematcher with promotion opportunities based on the number of gifts sent; or as a sponsor by purchasing advertising spots on Redditgifts pages and emails. The goal is to create loyal brand advocates by targeting engaged Reddit communities.

1. for brands

2. create loyal brand advocates
connect with your biggest fans

3. why join

4. redditgifts participants are passionate and obsessed fans.
expertly target your audience

5. Participants post to our gift gallery every time they participate in an
exchange. Many of them also post to their blogs and share on Facebook,
Twitter, Instagram, Tumblr, and, of course, reddit.
generate organic PR

6. redditgifts exchanges and participants have been
featured worldwide by all major media outlets.
build brand awareness

7. create loyal brand advocates
Holy, just checked out the
recipes on their site. They
look amazing!!
- livecontent
This is really cool :-)
Thank you for the support!
Taking a look at your
website, now
- kalouap
I was shocked - and
amazed, that I had received
such a wonderful gift. I won't
lie - I shed a happy tear.
This was one of the best
gifts I have ever gotten in a
Redditgifts exchange. Thank
you to my wonderful gifter-
you are AWESOME!
- aybecee
I just want to say thank
you so much. You as a
company didn't have to
do this. The fact that you
did and went above and
beyond to even have my
name embroidered on
the front has earned you
a life long customer.
- Zombie-Blade
Aw this is so cool! That’s really
great of them!
- BostonTerrierLuv
You are awesome for doing this.
- IBrewMyOwnBeer209
Thanks so much, Gold Medal!!!
You seriously have blown me
away with your generosity!!!!
- allybear10
Gold Medal Flour rematched 50 people in the aprons exchange
with a custom embroidered apron and personalized recipe card

8. create loyal brand advocates
My heart is overflowing from
the warmth and good
feelings in this gift!!! Such
an amazing legacy! Nissan
has won me over by their
gesture in this exchange.
- EDE85
WOW. This is seriously
amazing.
Best redditgift EVER. Nissan
has won me over too, this is
better than any commercial!
- patterpawz
This is wonderful! I'm saving
up for a car and Nissan was
on my top 3 choices... it
might just be at the top right
now!
- meriti
Nissan planted 16,665 trees (cost of a LEAF car) in match’s
honor and commissioned a painting of the grove
This is seriously the most
perfectly thoughtful gift for
me . . . this means so much
to me. I am extremely
grateful. Thank you!!
- lecuriousincident
/r/
featured in:
top post in:
top post in:
Arbitrary Day 2014
2nd top gift in:
/r/

9. Skype in the Classroom gave $25 Amazon gift cards to
1,000 teachers
create loyal brand advocates
As a teacher who’ll be working out in the outback
next year, I find Skype in the Classroom a really
intriguing resource.
- chickenplucka
That’s really awesome. Good job Skype in the
Classroom!
- SideburnsMephisto
This inspires me; I’m going to use Skype with my
students. Have already been looking at their site.
- BeamQueen
I'm so grateful to Skype in the classroom and I'm
inspired to use their product in my classroom. Thank
you so much! Your generosity has genuinely
warmed my heart.
- Missmilita
Thank you so much Skype! You rock! :)
- Bowser1219

10. about

11. how gift exchanges work
participants sign up and get matched find and send the perfect gift for
their match
and share their experience across all
social media platforms
receive a great gift from a stranger

12. key demographics
exchanges
from
500,000+ people
211 countries
sending
over 800,000 gifts
with an average value of
$25.26 per gift
and spending in total
$27.4 million
users geography
48.6%
31.2
female
median
age
64.6%
own their
primary
residence
$70,621.79
median
household
income
94.9%
made online
purchases
in the last 6
months
68.9%
college
education
66%
9%
7%
3%
15% rest of world
have participated in
163 gift exchanges
51.4%
male
43.8%
have
children

13. is the biggest event of the year, with 212,484
participants last year and 3 world records.

14. Smaller, themed exchanges run throughout the year
catering to every corner of fandom, hobbies, and interests.

15. get involved in

16. become a rematcher!
Rematchers send gifts to people who otherwise wouldn’t
receive one. As a rematcher, you can have a huge
impact by sending as many gifts as you want for free to
your perfect demographic, foster a great sense of
loyalty and goodwill in the reddit community, and have
the option to get tons of great promotion.

17. rematch at your level
How it works: Gift to as many people as you want, whether that’s 1
person or thousands
Cost: Free
Brand value: Connect personally with reddit users and create
goodwill within the community. reddit users post their gifts to the
redditgifts gift gallery and often share on reddit and other social
media as well.
Additional promotion: Depending on your level of rematching, we
will also heavily promote your involvement in the exchange

18. bronze rematcher
Obligation: You send gifts to
50-100 redditgifts participants
tailored to your demographic
Additional promotion:
• Trophy on your reddit and
redditgifts profiles
• Twitter shoutout from
@redditgifts

19. silver rematcher
Obligation: You send gifts to
100+ redditgifts participants
tailored to your demographic
Additional promotion:
• Trophy on your reddit and
redditgifts profiles
• Promotion on all redditgifts
social media accounts
• Post in /r/secretsanta

20. gold rematcher
Obligation: You send gifts to all
ungifted participants in a gift
exchange tailored to your
demographic
Additional promotion:
• Trophy on your reddit and
redditgifts profiles
• Promotion on all redditgifts
social media accounts
• Post in /r/secretsanta
• Twitter shoutout from @reddit
• Optional email to all
exchange participants

21. be featured in an email blast
Brands who decide to
rematch all ungifted
participants in an
exchange have the option
to be promoted in an
announcement email about
the rematching to ALL
participants of that
exchange (in the country),
ungifted or not, if they also
purchase an ad campaign
on reddit.com.

22. become a sponsor
Advertising spots are available on the exchange
signup pages (visible to everyone and permanent),
exchange status pages (visited on average 7 times per
participant), and exchange emails (on average 5 per
participant, up to 13), with >40% open rate.

23. kaela@reddit.com