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2010  PROJECT REVIEW  & RESULTS The “Top 10” Student Finalists in the “Motivate Michigan” competition represented the following Colleges and Universities: for Economic Impact A Corporate Sponsored Collegiate Competition U of M  WMU  U of D Mercy  MTU  WSU  Kettering  St. Clair CC  LSSU powered by
PROJECT   REVIEW & RESULTS CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
PROJECT OBJECTIVES ,[object Object],[object Object],[object Object],[object Object]
2010 PROJECT OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JAN. FEB. MARCH APRIL JUNE SEPT. MAY ...
ENDORSEMENTS “ The Motivate Michigan Initiative is a unique competition…  we encourage as many people as possible to participate .”   The Honorable Governor Jennifer M. Granholm   “…  Using the intellectual power of college students will bring a fresh perspective…  There is great potential to be had in this truly innovative program .”   Senator John Pappageorge, 13 th  District “…  I challenge all students in Michigan colleges and universities to  push-the-envelope of Creativity and submit their ideas .”  Dr. Michael Boulus, Executive Director,  Presidents Council, State Universities of Michigan   “ The Motivate Michigan initiative is a unique project…  Usually we tell our students what to do;  this project requires us to listen .”   Ken Rogers, Executive Director, Automation Alley “…  we are proud to partner with Motivate Michigan to  help transform Michigan’s economy .” Beth Chappell, President & CEO,  Detroit Economic Club
PROJECT SPONSORS Gold Sponsor: Silver Sponsor: Bronze Sponsor: Additional Sponsors: Scholarship Fund: $50,000 + MET “multiplier”
PROJECT PARTNERS Founder and Project Manager: Media Partners: Online Contest Partner: Non-Profit Partner: Other Partners:
THE “FINAL 5” WINNERS 1 st  Place:  University of Michigan Tarun Koshy & Nic Williams “ Thunder Down Under”  Underwater Turbines – Alternative Energy 2 nd  Place:  Western Michigan University Jacob Berkey & Kylie Vasa  “ Financial Literacy Pilot Program” 4 th  Place:  Michigan Tech. University David Kossak “ Maple Syrup – Using Michigan’s  Natural Resources” 3 rd  Place:  University of Detroit – Mercy Allison Bray “ Michigan Pride Consumer Action Plan” 5 th  Place:  Wayne State University Anthony Leo “ Michigan Card”
THE “FINAL 5” JUDGES On May 24, 2010, the “Final 5” Students in the Motivate Michigan competition presented their concepts to a panel of judges at the Rock Financial Showplace in Novi, Michigan.  Judges are pictured above and highlighted in  red  below.  Back row:  Trey Fabacher , VP & General Manager, WWJ-TV CBS Detroit;  William Hazelton , Senior VP, CIBER, Inc.; Armen Kabodian, VP, CIBER, Inc. and Motivate Michigan Committee Chairman;  Ken Theis , CIO and Director, Michigan Department of Technology, Management & Budget;  Michael Boulus , Executive Director, Presidents Council, State Universities of Michigan. Front row:  Lisa Dancsok , Executive VP, Michigan Economic Development Corporation (MEDC);  Eileen Ashley , Wealth and Institutional Management Division Managing Director, Comerica Bank;  and, Carol Cain, Senior Producer, CBS Television Stations & Detroit Free Press Columnist and Moderator of Motivate Michigan “Final 5” Event.
Average Circulation: Over 500,000 readers for each Sunday edition Estimated Number of Readers for 3 articles: 1,500,000 readers / impressions  Media Coverage:  PRINT ... May 30, 2010 April 25, 2010
Media Coverage:  TELEVISION Saturday, February 13 Special Guest: Thomas D. Ogden, President, Comerica Bank Sunday, April 18 Special Guest: Caroline Chambers, Vice President, Comerica Bank & President, Comerica  Charitable Foundation   Saturday, June 5 Carol Cain (CBS) and Contest Winners: Nic Williams (U of M) and Tarun Koshy (U of M) CBS-TV Campaign Reached Over  1,000,000 Households
Media Coverage:  TELEVISION Promotional Spots Promo #1  Featured Armen Kabodian and The Motivate Michigan Project Promo #2:   Encouraged Students to  Submit Ideas Online Promo #3:   Encouraged Public to  Vote for Favorite Idea Promo # 4  Featured Motivate Michigan Winners Tarun Koshy & Nic Williams
www.  .org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Email “ Web 2.0” Media Coverage ,[object Object],[object Object],[object Object],Many tweets on Videos posted for the  “ Top 10” Student ideas Multiple Press Releases to  Media Outlets in Michigan ,[object Object],BLOG ,[object Object]
Local & Campus Media Coverage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Anthony Leo from Wayne State University presents his concept at the Motivate Michigan “Final 5” event on May 24, 2010.  Comerica Bank (Gold Sponsor) signage was prominently displayed during the event.
IMPACT ,[object Object],[object Object],[object Object],[object Object],“ Thank you so much  for the opportunity to participate in this contest!   The money will really help me with my nursing school! … This really was a blessing   to me and my family."   “ Thank you for giving me and the other entrants an  opportunity to express our ideas  for the future of Michigan.” “ I hope you continue to encourage Michigan's college students to   think about the future   of our state for a long time to come.” “ This has been a  wonderful opportunity .  I'm so glad to have been a part of it.”
Winning Idea:  Underwater Turbines http://www.youtube.com/watch?v=nLFiaRWFUs4&
RELEVANT IN OUR CULTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING COMMITTEE Dale Rinke, Armen Kabodian, John Peppes, Vicki Hickman Thank you for your Sponsorship and Support! For additional information:  [email_address]
Appendix A:  Press Release
Appendix B:  Email Blast
Appendix C:  PSA

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Motivate Michigan Project Review and Results

  • 1. 2010 PROJECT REVIEW & RESULTS The “Top 10” Student Finalists in the “Motivate Michigan” competition represented the following Colleges and Universities: for Economic Impact A Corporate Sponsored Collegiate Competition U of M WMU U of D Mercy MTU WSU Kettering St. Clair CC LSSU powered by
  • 2.
  • 3.
  • 4.
  • 5. ENDORSEMENTS “ The Motivate Michigan Initiative is a unique competition… we encourage as many people as possible to participate .” The Honorable Governor Jennifer M. Granholm “… Using the intellectual power of college students will bring a fresh perspective… There is great potential to be had in this truly innovative program .” Senator John Pappageorge, 13 th District “… I challenge all students in Michigan colleges and universities to push-the-envelope of Creativity and submit their ideas .” Dr. Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan “ The Motivate Michigan initiative is a unique project… Usually we tell our students what to do; this project requires us to listen .” Ken Rogers, Executive Director, Automation Alley “… we are proud to partner with Motivate Michigan to help transform Michigan’s economy .” Beth Chappell, President & CEO, Detroit Economic Club
  • 6. PROJECT SPONSORS Gold Sponsor: Silver Sponsor: Bronze Sponsor: Additional Sponsors: Scholarship Fund: $50,000 + MET “multiplier”
  • 7. PROJECT PARTNERS Founder and Project Manager: Media Partners: Online Contest Partner: Non-Profit Partner: Other Partners:
  • 8. THE “FINAL 5” WINNERS 1 st Place: University of Michigan Tarun Koshy & Nic Williams “ Thunder Down Under” Underwater Turbines – Alternative Energy 2 nd Place: Western Michigan University Jacob Berkey & Kylie Vasa “ Financial Literacy Pilot Program” 4 th Place: Michigan Tech. University David Kossak “ Maple Syrup – Using Michigan’s Natural Resources” 3 rd Place: University of Detroit – Mercy Allison Bray “ Michigan Pride Consumer Action Plan” 5 th Place: Wayne State University Anthony Leo “ Michigan Card”
  • 9. THE “FINAL 5” JUDGES On May 24, 2010, the “Final 5” Students in the Motivate Michigan competition presented their concepts to a panel of judges at the Rock Financial Showplace in Novi, Michigan. Judges are pictured above and highlighted in red below. Back row: Trey Fabacher , VP & General Manager, WWJ-TV CBS Detroit; William Hazelton , Senior VP, CIBER, Inc.; Armen Kabodian, VP, CIBER, Inc. and Motivate Michigan Committee Chairman; Ken Theis , CIO and Director, Michigan Department of Technology, Management & Budget; Michael Boulus , Executive Director, Presidents Council, State Universities of Michigan. Front row: Lisa Dancsok , Executive VP, Michigan Economic Development Corporation (MEDC); Eileen Ashley , Wealth and Institutional Management Division Managing Director, Comerica Bank; and, Carol Cain, Senior Producer, CBS Television Stations & Detroit Free Press Columnist and Moderator of Motivate Michigan “Final 5” Event.
  • 10. Average Circulation: Over 500,000 readers for each Sunday edition Estimated Number of Readers for 3 articles: 1,500,000 readers / impressions Media Coverage: PRINT ... May 30, 2010 April 25, 2010
  • 11. Media Coverage: TELEVISION Saturday, February 13 Special Guest: Thomas D. Ogden, President, Comerica Bank Sunday, April 18 Special Guest: Caroline Chambers, Vice President, Comerica Bank & President, Comerica Charitable Foundation Saturday, June 5 Carol Cain (CBS) and Contest Winners: Nic Williams (U of M) and Tarun Koshy (U of M) CBS-TV Campaign Reached Over 1,000,000 Households
  • 12. Media Coverage: TELEVISION Promotional Spots Promo #1 Featured Armen Kabodian and The Motivate Michigan Project Promo #2: Encouraged Students to Submit Ideas Online Promo #3: Encouraged Public to Vote for Favorite Idea Promo # 4 Featured Motivate Michigan Winners Tarun Koshy & Nic Williams
  • 13.
  • 14.
  • 15. Local & Campus Media Coverage
  • 16.
  • 17.
  • 18. Winning Idea: Underwater Turbines http://www.youtube.com/watch?v=nLFiaRWFUs4&
  • 19.
  • 20. PLANNING COMMITTEE Dale Rinke, Armen Kabodian, John Peppes, Vicki Hickman Thank you for your Sponsorship and Support! For additional information: [email_address]
  • 21. Appendix A: Press Release
  • 22. Appendix B: Email Blast
  • 23. Appendix C: PSA