Pick the right platforms and engage customers and prospects with information they are interested in.

1. Donovan
x Media Strategies
CONTENT MARKETING

2. How to connect with content.

3. DEFINE YOUR CORE BRANDED
ONLINE DESTINATIONS.
Where should your brand live?
• Facebook
• LinkedIn
• Your Website
• Youtube

4. Facebook Business Page,
a must have.
Updated at least 2x weekly.

5. Let your business story lines
come to life with video,
pictures and events.

6. LinkedIn, The Professional Social Network.
Company Pages rank well in search.
LinkedIn

7. CONNECT
Connect your content destinations
so all content lives on your
website.

8. Create a Youtube Channel, IF,
You have professional grade video shot
using tripods, microphones and lighting.
Otherwise you hurt your business
credibility. Plan B, use slide shows of still
photos, or a digital version of your best
brochure and post via Slide Share.

9. Video content supports
your brand.
Engage visitors with your
story.

10. Twitter? Depends.
Twitter Feed
Are you an industry thought leader?
Are you a candidate?
Are you the business?

11. NOW POST CONTENT
THEY WILL BE
INTERESTED IN.

12. CREATE A SCHEDULE FOR
POSTING UPDATES.
(and take lots of pictures)
• Facebook
• Linkedin
• Youtube (or Slide Share)

13. Donovan
x Media Strategies
CONTENT MARKETING