Engage clients and prospects with content they're interested in.

1. Donovan
x Media Strategies
CONTENT MARKETING

2. How to connect with content.

3. DEFINE YOUR CORE BRANDED ONLINE DESTINATIONS
Where should your brand live?
• Facebook
• LinkedIn
• Your Website
• Youtube

4. Facebook Business Page, a must have.
Updated at least 2x weekly.

5. Let your business story lines come to
life with video*, pictures and
comments.
*more on Youtube slide

6. LinkedIn, The Professional Social Network.
Company Pages rank well in search.
LinkedIn

7. CONNECT
Connect your content destinations so all
content posted lives on your website

8. Create a Youtube Channel, IF,
You have professional grade video shot
using tripods, microphones and lighting.
Otherwise you hurt your business
credibility. Plan B, use slide shows of still
photos, or a digital version of your best
brochure and post via Slide Share.

9. Video content supports your brand,
engages visitors with your story.

10. Twitter? Depends.
Twitter Feed
Are you an industry thought leader?
Are you a candidate?
Are you the business?

11. NOW POST CONTENT THEY
WILL BE INTERESTED IN YOU
ARE CONNECTED.

12. CREATE A SCHEDULE FOR POSTING
(and take lots of pictures)
• Facebook
• Linkedin
• Youtube (or Slide Share)

13. Donovan
x Media Strategies
CONTENT MARKETING