1. KVS.Ravi Kumar
G-2,Sri Sai Apartments,Opp.Reliance.,Bhoopathi Rao nagar,Land mark:- Pawan Super market,Old
Alwal,Secunderabad -500010
Mobile :- +91 9063003665, Email :- kvsrk999@gmail.com
Skype id :- kvsrk999
Executive Summary
• Have 14 years of Domain experience in Marketing and Sales in Financial & Consumer
Goods Services.
• Have Effective Managerial Skills,
• Have Patience, Commitment, dedication, and discipline towards my profession.
• Have hard & smart working capabilities.
• Have effective communication, organization skills.
• Have good analytical drafting skills.
Achievements
• While working in Shriram Chits based at Guntur, AP, I was promoted as Zonal Marketing In
charge for my outstanding performance (for 14 Branches In charge for marketing & Sales) – In
this period I got 3 promotions in Shriram Chits pvt.ltd
• In Fullerton India Credit Company, started with a new branch in Chirala & Bapatla (2007).
FICC one year targets completed with in 6 months, for this achievements FICC offered me
Grade promoting offer letter from O4 to B6.,
• Now Working in Eureka Forbes Ltd.,as a Territory Head for the last 5 years onwards,,
About Eureka Forbes:- (Eureka Forbes Institute of Environment (EFIE))
The essence of Eureka Forbes since its inception in 1982 can be summarised in
a single word - ‘Relationships.’.
Relationships have made us reach out to customers in their homes, transforming the way they purify
their drinking water and the air they breathe, clean their homes and secure their families so that they
lead happier, healthier lives. Indeed, relationships spur us to dream of a happy, healthy pollution free
world that is built on trust and lasting relationships with our customers. We believe that our bonds will
help us grow faster and care for many more families, building relationships that last a lifetime. A true
friend for life.
Born as a joint venture between the Forbes Group and Electrolux of Sweden, today we are US$ 302
million multi-product, multi-channel organisation, part of the Shapoorji Pallonji Group and with a
global footprint. Today, we rank amongst India's Most Admired Consumer Durable Companies
and amongst the Best Employers in Asia and India. A case study at the prestigious Harvard Business
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2. School and one of the Most Admired Knowledge Enterprises in Asia and India, we have even been
featured in the respected Forbes Asia Magazine.
Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, we
introduced direct selling in India. We are now one of the largest direct selling companies in the world,
cited as a classic direct sales reference by marketing ‘guru’, Philip Kotler, in his famous textbook
‘Marketing Management’. With total employee strength exceeding 10,000 including an 8000 strong
direct sales force, we have operations across 550 plus cities/towns in India.
Our AquaSure range of water purifiers provides safe drinking water to homes even without electricity
and running water. To cater to the needs of homes and offices and at different price points, we have
water purifiers under the Forbes brand available on the retail shelf too.
Euroclean vacuum cleaners, with over 3.5 million satisfied customers, is the undisputed leader in the
category, having sold more than all the other brands combined. Its product range spans a wide range of
technologies and solutions. Numerous Indian and international accolades have been conferred on it -
Superbrand, Mera Brand - plus an endorsement from the Asthma and Allergy Resource Centre.
We were the first to introduce the state-of-the-art Euroair Air Purifiers that ensures pollution free
homes and today, we also market domestic electronic security systems under the brand ‘Eurovigil’.
TERRITORY HEAD (JAN’2010 TO Still Date) – EUREKA FORBES
LOCATION :- Hyderabad & Vizag C.T.C:-5.80 LACKS
Business : Pureit Water Business
Base Location: Vizag.
Territory Responsible: Entire Kosta Andhra (Main cities:-Vizag, Vijaywada, Rajamumdry,
Kakinada,Elluru,Guntur..)
Key Roles:
For the sales team the key deliverable's can be split into the following 4 key areas:
1. Sales Planning and Execution :
a. Customer management and selling essentials
b. Lead Generation / Activation – Design and Execution
c. Third party management
2. Customer Service Delivery
a. Developing Customer Service Orientation , Infrastructure and Capability
b. Developing customer relationships
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3. 3. People Management
a. Designing , implementing and sustaining the people processes to create high
performance work culture
4. Productivity Enhancement
a. Productivity focus and management ( through Sales monitoring, systems and process
adherence, related problem solving)
5. Corporate Sales
a. Getting the Bulk orders from corportate Clients like :- Schools,Colleges (Like.,Ex:-
Pharmacy & engineering Colleges),Malls,Nationalised Banks..
 Maintain 24 Members of Team.
 (A)02 Members of Territory Managers (B) 18 Members of Territory Executives
(C) 02 Members of Tele-Callers (D) 2 Members of Admin & Designing.
 Work effectively on close co-ordination with sales members and Territory
Managers assigned to fulfill the Monthly Sales Reach of the branch.
 Effectively allocate, monitor and support development of each order (sales lead)
and units generated by sales team members and sales admin.
 Work pro-actively to motivate and uplift the reach of the branch’s monthly sales
targets.
 Identify market potential, collecting the data concerned and developing a
knowledge-focused & specialized team in sales to achieve.
 Work in line with business development plans of the company.
 Management of day-to-day business functions of the branches or HUBS.
 Maintenance of the records, registers, files, transactions accounts pertaining to
sales.
 Enable systematic co-ordination with other departments such as Business
Development, Client Support and Office Administration.
 Work on continuous quality improvisation of business administration system and
suggest progressive plans to the management for better quality of business
administration.
 Management of business communication and data management.
Marketing Support:
 Sale of Water Purifier products with the help of Marketing Team
 Generate High Volume business with the help of marketing Team.
 Regular Contact with Customers
 Provide updated information to the Marketing Team
 Provide allowance to the Team members
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4.  Provide New offer details to the Team members
 Find the new customers to generate new business
 Stock availability information from Dealers
 Attend joint calls with Marketing Team
Apart from above responsibilities:
 Maintain Good relation with the customers
 Calculate Petrol allowance to the Marketing team
 Co ordination to the Marketing and Associates
 Control the Budget and Getting the Profit of the Branches., with the help of Associates
 Keep a daily check on Physical Count Activities
 Reporting to State Head (RSM)
 Conduct Weekly & monthly meetings
 Helping Team members in the reaching the Monthly targets.
 Maintaining existing dealer accounts
 Meeting our Exceed sales goals
 Developing and maintaining strong dealer relationship
 Handiling Direct Marketing and Direct Sales with our Sales Team…
 Branch Profitability (PAT)
 Portfolio Management
 New Customer Acquisition
 Growth of volume of funding
 Process discipline demonstrated by satisfactory audit reviews
BRANCH MANAGER (Oct’07 to Dec’2009) – FULLERTON INDIA CREDIT CO.LTD
Location :- Hyderabad C.T.C :-3.40 Lacks
Top-performing, inspirational sales expert with 10 years of work experience specializing in sales of Insurance,banking and
FMCG products. Seeking a challenging position to give salient contribution to organizational growth and profitability
in the banking/Insurance/FMCG sector.
 Proven sales ability and excellent people management skills with the capability to mentor and nurture the team
towards achievement of goals.
 Innovative and aggressive marketer with the talent for identifying and maximizing new business opportunities.
 Proactive learner with exemplary communication, presentation, inter-personal, and problem solving skills.
 Collaborative leader recognized for impeccable time management ,capable of leading by example and fostering a highly
motivated team eager to deliver outstanding results.
 Managing efficiently operations of tellers and back-office
 Responsible for infrastructure of First India Credit and its maintenance
 Responsible for daily reporting of book and
 Performance to State Head
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5. KEY PERFORMANCE INDICATORS (KPI):
 Branch Profitability (PAT)
 Portfolio Management
 Credit Quality demonstrated by non-starters, delinquency & Net Credit Loses
 New Customer Acquisition
 Growth of volume of funding
 Process discipline demonstrated by satisfactory audit reviews
Core Competencies: Business Development ~ Channel Management ~ Lead Generation& Follow-up ~ Market Strategy ~
Communication skills~ Customer Relationship Management
Work Highlights
 Worked in Shriram Chits Pvt. Ltd as a Zonal Marketing Manager (Jan-2000 to Oct’2007) – Handled
14 branches Sales & Marketing, - Guntur & Vijayawada
Accomplishments:
 Steered channel partner business from executives who reported to channel partner.
Direct Sales in Shriram Products…
1. S.C.U.F (Shriram city union Finance)
2. Deposits
Channel Sales Through Shriram …
1. SKY General Insurance..
2. AMP Sanmar.
As A MARKETING In charge I was handling
1) S.C.U.F
2) SKY (General Insurance)
3) A.M.P.Sanmar (Life Insurance)
4) Deposits
Key Result Areas
 Sales & Marketing: Devising & effectuating competitive selling programs/strategies to improve the product awareness
and enhance business. Participate in lead generation by coordinating with tele-calling team and through cold calls.
Identify the prospects, perform the need analysis and finally close the sale.
 Business Development: Implementing long term strategies through proper utilization of model mix and available
resources thereby enhancing revenues and causing business growth.
 Market Intelligence: Conducting competitor analysis to keep abreast of their performance and improve business
through feature and cost comparison for comparable products. Keep a track of competitor activities in order to bring
forth competitive selling programs and augment market shares.
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6.  Sales Promotion: Spearheading sales promotion efforts in order to enhance product awareness and brand building.
Organizing corporate campaigns and taking part in promotional activities to catapult sales. Conduct promotional
activities in the assigned areas.
 Brand Building: Responsible for positioning the brand in the market and building brand image through proper
awareness programs.
 Channel Management: Identifying and networking with reliable business associates, resulting in deeper market
penetration in the assigned territories. Exploring nascent markets and developing them to enhance business prospects.
Building relationships with Channel partners and exploring possibility of building sales. Appoint new channel partners
according to the company requirement to expand the business. Monitoring the performance of existing dealers for
achieving revenue and collection targets.
 Customer Relationship Management: Identifying new customer groups and leveraging relationships to provide
mutually beneficial solutions and services. Manage activities pertaining to negotiating/ finalizing / execution of deals for
smooth execution of sales & order processing. Building Relationships with Bank customers and exploring possibility of
building sales network. Fixing up appointment with the customers and explain the services we provide (Current
Accounts).
 Team Management: Expertise in recruiting a cohesive team besides guiding and mentoring them to achieve individual
and organizational goals.
Education
M.B.A., Nagarjuna University ( 2010) (Distance Education)
B.Com..Nagarjuna University (1998)
Personal Particulars
Date of Birth: 10th June 1977
Languages Known: English, Telugu and Hindi
Location Preference: Any where in Andhra Pradesh
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