HautePursuit is a comprehensive fashion app that lets users search their database of retailers using images they take to find apparel and accessories that the desire.

1. Korinne Stockdale
Create an APP Project
2/13/2014
Korinne Stockdale - HautePursuit
2/13/2014

2. A comprehensive fashion app that lets users
search their database of retailers using images
they take to find apparel and accessories that the
desire.
 People often have the problem of wanting clothing
or accessories that they cant find. Now
HautePursuit can do all the searching for you, just
put a picture of the item you want into the app
and it will find matches for the item you want, in
addition to similar items just for you.
HautePursuit will save you time, money, and ease
the frustration of shopping online and not finding
exactly what you want.

Korinne Stockdale - HautePursuit
2/13/2014

3. 
Software highlights
One stop shopping
 Camera access within app
 Database of clothing retailers
 Search tool that finds clothing based on
color, style, and structure
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What does HautePursuit do?
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
HautePursuit searches its database of clothing retailers
to find users the clothing that they are interested in
buying, after they upload a picture of what they are
looking for.
Are there characters used?

There are no characters, but a user can set up a profile
and upload a profile picture of themselves.
Korinne Stockdale - HautePursuit
2/13/2014

4. Liking clothes you cant buy due to insufficient
information or funds
 Eliminates hours of searching in-store and online
to find just what you want
 Why is this a problem?

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Helps better your wardrobe
Wear current fashions
Centralized access to fashion trends and blogs
Instantaneous searching with results
My relationship to the problem

I hate having to shop for hours if I am only looking for
a specific thing. HautePursuit would help my find what
I am looking for and fast.
Korinne Stockdale - HautePursuit
2/13/2014

5.  Finding
fashion clothing and accessories
 Who is this app helping?


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Anyone with an interest in fashion
Anyone who wants to streamline their shopping
experience
Anyone who wants to save money by finding
designer look-alikes
Korinne Stockdale - HautePursuit
2/13/2014

6.  To
help people find affordable and desirable
fashions
 Eventually expand product lines and partners
 Save people money and time
 Reinvent mobile shopping
Korinne Stockdale - HautePursuit
2/13/2014

7.  Simply
take a picture of a piece of clothing or
an accessory that you want and search it with
the app
 Acceptable media

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Magazines
Real world
Internet
Newspapers
Screenshot media
Korinne Stockdale - HautePursuit
2/13/2014

8. 

Create an account by linking
to Facebook or using your
existing e-mail
Advantages to making an
account:

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
Can create a wish list
Connect with friends
Follow fashion bloggers
App will recommend clothing
based on your searches
How will an account work?
Your feed: will be made up of the
pieces you search
 Can ‘like’ other peoples
searches, and add them to your
wish list
 Cannot actually post or comment
on posts
 Can set profile to public or
private

Korinne Stockdale - HautePursuit


If you don’t create an account
you can still use the app
Features still accessible to
you:

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
Searching clothing
Buying the clothing you search
through the app
Disadvantages to not creating
an account:

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Cant create a wish list
Cannot follow others accounts
Your searches wont be saved
Your clothing likes wont be saved
No recommendations through
the app
2/13/2014

9.  Watch
videos of recent fashion shows
 In-app camera to search and shop
 Centralized place to check out, even if items
are bought from different retailers
 Tap and buy fashion from a database of
retailers
 Wish list with all your favorite items
 Filter finds by price or brand
 Share fashion finds via email or Facebook
 Latest news from fashion bloggers
Korinne Stockdale - HautePursuit
2/13/2014

10. In-app camera
/ Upload from
camera roll
Retailers Names
 Retailers Names

In this section
will be a list of
all the retailers
that the app is
partnered with
Browse clothing
based on your
pictures

This section will
be animated
because the
retailers names
will scroll
through

Profile
Blog center
Shop by retailer
Check out
Korinne Stockdale - HautePursuit
2/13/2014
Design
 App colors
would be
blue
 App icon
would be:

11. Interface
App icon
 Navigation buttons
 Scrolling list of
retailers names

Korinne Stockdale - HautePursuit
Graphics
Pictures from blogs or
retailers websites
 Pictures of clothing

2/13/2014

12.  Taking
a picture
 Interacting with friends
 Shopping
 Making a wish list
Korinne Stockdale - HautePursuit
2/13/2014

13.  Partners

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Major fashion
bloggers
Designers and stores
Korinne Stockdale - HautePursuit
 Countries

Focused on the U.S.
2/13/2014

14.  Snap
Fashion – app description
 Pintrest
 Instagram
 Wanelo
Korinne Stockdale - HautePursuit
2/13/2014

15.  https://itunes.apple.com/gb/app/snap-
fashion/id548952615?mt=8  http://www.pinterest.com/search/pins/?q=fa
shion  http://wanelo.com/myfeed  http://www.snapfashion.co.uk/page/about  http://www.youtube.com/watch?v=F444mqQ
wHBM -
Korinne Stockdale - HautePursuit
2/13/2014

16. 
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http://www.theclosetfeminist.ca/covers-content-canadian-fashionmagazines-march-2013/
http://accessorizeit-sahar.blogspot.com/2011/05/favorite-quotes-aboutaccessoriesso.html
http://www.pinterest.com/pin/197173289908804851/
http://www.kohgendocosmetics.com/vogue.asp
http://www.pinterest.com/pin/170362798377568140/
http://www.pinterest.com/pin/271764158737811641/
http://cupcakesandcashmere.com/
http://www.thesartorialist.com/
http://www.chanel.com/en_US/fragrance-beauty/Fragrance-88106
http://www.michaelkors.com/?ecid=DSSGMKKors&gclid=CNDd2u2dvbw
CFcpZ7AodslYAPQ
http://thebeautydepartment.com/
http://www.snapfashion.co.uk/
http://www.pinterest.com/
http://instagram.com/
http://wanelo.com/myfeed
Korinne Stockdale - HautePursuit
2/13/2014