Your Online Identity: Discovering, Controlling, Managing

1. Your Online Identity:
Discovering
Controlling
Managing Kimberley R. Barker,
MLIS
Digital Initiatives Librarian
Claude Moore
Health Sciences Library
kimberley@virginia.edu

2.  Facts available about you
 What picture those facts create
 How to craft that picture into an identity
with which you’re happy
 Protecting your identity through
reputation & privacy management

3.  Discovering
 Google yourself
 Set search alerts for your name
 Controlling
 Establishing yourself on the “best fit” social
media/websites
 ORCID, LinkedIn, Twitter
 Managing
 Check your social media privacy settings once/month
 Schedule social media updates

4. Overview: Raise your hand
mentally!
•Facebook
• LinkedIn
•Landline
•Email address
•Monetary
donations
•Own a home
•Workplace
website
•Mentioned in an
article
•Published

5.  My full name is Kimberley Rene Barker, but my friends and
colleagues call me Kimberley. I use Kimberley R. Barker
professionally.
 I’ve worked here in the Health Sciences Library for over five
years.
 I have a bachelor’s degree in English from Furman University
and a Masters of Library & Information Science from the
University of South Carolina.
 I live in Crozet.
 I am 42 years old
 I am married, and have one child
 Hobbies include herb lore, reading, and anime

6.  SS#
 Criminal record
 Performance record
 Current salary
 What grade I got in my freshman English class
 Boy or girl?
 How long I’ve been married
 Political views
 Purchase price/ current value of my home
 Birthday
 Medical history

7. In order to remain relevant,
engaged, and competitive, we
need to have a fully-established
online presence, but at the same
time we value our privacy.

8. 1. Not concerned
2. Usually not concerned unless I come
across a concern or if something is
brought to my attention
3. Concerned and actively take steps to
protect my privacy
4. I don’t use the Internet because I am
very concerned about privacy

9.  Be aware of privacy policies/issues
 Actively build and maintain online
identity
 Separate personal from business, as best
you can (Facebook vs. Twitter vs.
about.me)
 Think before you post
 -or-
 Don’t post
 -or-
 Don’t care

10.  Anonymity vs authenticity
 Who wants our information
 How information about us appears
on the internet
Surface web
Deep/dark web
 Steps for managing your online
identity

11.  Identity of the institution (library, hospital,
etc)
 The Health System’s Social Media
Guidelines:
http://www.uvabrand.com/social-media-
guidelines.html
Identity of the individual
patient, doctor, medical student, YOU, etc

13. Major Players in Online Identity in the West
*Both companies force ―authenticity‖, sometimes to
their detriment (e.g., Native American names)

15.  Facebook
 Google
 Reddit
 4Chan
 Newspapers
 MMO’s

16.  Felicia Day & Gamergate:
http://www.theguardian.com/technology/2014/oct/
23/felicia-days-public-details-online-gamergate
•Predditor- http://bit.ly/X4BO0O
• Responseto Reddit’s Creepshots
 Michael Brutsch aka Violentacrenz
http://gawker.com/5950981/unmasking-reddits-violentacrez-the-biggest-
troll-on-the-web

17.  What are some of the good things about
anonymity and authenticity?
 Over the past few years, have you found
yourself caring more about your online
self?

18. Lightbeam
https://www.mozilla.org/en-
US/lightbeam/
*privacy is a
whole other
presentation

19.  Government
terrorism/cyberterrorism
NSA
 Businesses
potential employers/marketing
 Curious people from our past

20.  Facebook
 Location info
 Foursquare
 Where we eat
 What we like to eat
 What visually
interests us
(Pinterest)
 Twitter
 Web searches
 Music
 Pandora
 Spotify
 YouTube
 Netflix
 Photo sharing sites
 email
*Data Broadcasting

21. What do you
unknowingly
provide?

22. … data is not only about the original content stored or being
consumed but also about the information around its consumption.
Smartphones are a great illustration of how our mobile devices
produce additional data sources that are being captured and that
include geographic location, text messages, browsing history, and
(thanks to the addition of accelerometers and GPS) even motion or
direction. – IDC Digital Universe Study

23.  Supreme Court: Police need
warrant to search cell phones
http://www.cnn.com/2014/06/
25/justice/supreme-court-cell-
phones/

24.  “Big data is a broad term for data sets so large
or complex that traditional data processing
applications are inadequate. Challenges
include analysis, capture, data curation,
search, sharing, storage, transfer,
visualization, querying and information
privacy.”
 https://en.wikipedia.org/wiki/Big_data

25.  Businesses
 Government
 Health researchers
 School districts
 Others
*Again, this is a whole
presentation in and of
itself.

26. Recruitment

27. 1) Openness to experience
2) Conscientiousness
3) Extroversion
4) Agreeableness
5) Emotional stability

28. However,
it’s illegal in
several
states to ask
for
usernames/
passwords.

29. Where do you live
in the online world?

33. .
Acad Med. 2013 Jun;88(6):893-901. doi:
10.1097/ACM.0b013e31828ffc23.
Social media use in medical education: a
systematic review.
Cheston CC1, Flickinger TE, Chisolm MS.

35. Pew Internet & American Life
Project
•As of October 2014, 64% of American adults own
a smartphone.
•As of May 2013, 63% of adult cell owners use their
phones to go online.
•34% of cell internet users go online mostly using their
phones, and not using some other device such as a
desktop or laptop computer.
•As of 2013,19 percent of adults have downloaded a health
and fitness app – who owns their information?

36.  http://www.pewinternet.org/fact-
sheets/health-fact-sheet/
I strongly encourage you to look at
this information in order to better
understand patients, and their
information-seeking behavior.

37. Some docs, worried about their reputations, are trying to fight back against
negative reviews, requiring patients to sign contracts — critics call them ―gag
orders‖ — promising not to post comments to public sites. Others ask patients to
sign over copyright to future comments, hoping for leverage to have any nasty
tags removed. – MSNBC 1/13/2010

38. Michael Fertik said doctors are the fastest-
growing client group at his company,
Reputation.com, which helps its customers
investigate their online reputations and
suppress negative comments. Fertik said his
firm does not remove reviews. But it provides
doctors with tools to solicit and post
comments from real patients.

39.  Anonymity vs authenticity
 Information we provide
 Information from others about us

40.  Criminal record
 Salary info
 Value of our houses
(purchase price)
 Credit history
 Employment history
 Educational history
Good thing or bad
thing?

45.  Below is a list of companies who make your info
available. To have your information removed,
follow the links and follow the directions.
 Public Records Now http://bit.ly/fIF1yZ
 Ameridex http://bit.ly/hszkFl
 Intelius http://bit.ly/cNyMW5
 Pipl http://bit.ly/frflWh
 For a more exhaustive list: http://bit.ly/hNlnEb
Controlling

46. • Take a more active role towards controlling the information
that people can/will find about you with a service like
Reputation.com
Control:
reputation management services
*I teach an entire class about Reputation Management

47.  What about HIPAA?
 Should a doctor be ‘friends’ with a patient?
 Should you be friends with your boss?
 Should a clinical department have a Fan page?
 Should a tenured researcher be friends with a
colleague? With a graduate assistant? With a student?
 http://www.uvabrand.com/social-media-
guidelines.html

48.  Five areas of which to be aware:
1. Facial recognition
2. Geo-location
3. Contact information
4. Apps & websites
5. Info available for public searches
* All of the above are enabled by default; users
must disable them
Facebook

49. Editing your privacy settings

50. Editing your privacy settings

51. Editing settings

52.  By any reckoning, FB is the world’s largest
biometric database: 75 billion photos, in which
450 million people are tagged
 Violates European data protection laws-
complaints have been filed
 Turned on by default- users must disable the
function
Facebook & facial recognition

53.  Geo-location allows users to share their
location via Facebook
 Allows you to “add a location” to your
posts.
 Pew Foundation report: “4% of all adults…
use their phones to check in to locations
using geosocial services…”
Facebook & geo-location

54. Facebook & geo-location

55. Facebook & contact information

56.  You can control some of what gets shared with apps
& websites
 Your name, profile picture, gender, networks,
username, and user id are always available.
 By default, apps have access to your Friends list and
info you make public.
Facebook and apps & websites

57. Facebook and Apps & websites

58. Facebook and apps & websites

59. Facebook and apps & websites

60. Facebook and public searches

61.  “Getting people to check in helps you identify people
who are coming to your hospital, who may be
commenting on your service or treatment, and who
may be recommending your hospital to friends and
family--or maybe not. It's a way to build yet another
relationship with someone in your community. The
light bulb over my head finally went on.”
From HospitalImpact.org
Foursquare

62.  There’s no avoiding having an online
identity
 Understand online privacy policies/ issues
 Understand what data we are
broadcasting and shut down anything we
are not comfortable with sharing
 Manage and maintain online places
 Avoid unprofessional conduct
 Always think twice

63. 1. Regularly inventory and update your “places” on
the internet and what appears about you
• Look for evil/famous twins.
• Apply SEO (Search Engine Optimization) to
raise good content and lower bad content.
• Set up an alerts search on your name.
2. Tighten up your security settings and clean up
what you can control and ask other content
owners to do the same
3. Set up profiles on sites appropriate to your field
(ResearchGate, Doximity, LinkedIn)

64.  Develop an information control strategy
 Know what information is out there
 monitor your identity the same way that
you monitor your credit
 Manage that information (think carefully
about what you post, removing info, etc)
 Carefully manage your social networking
contacts
 Seek professional help if necessary
In conclusion…

65.  Extracting Value from Chaos, Gantz and Reinsel. IDC
iView, June 2011.
http://www.emc.com/collateral/analyst-reports/idc-
extracting-value-from-chaos-ar.pdf
 Social Networking Websites, Personality Ratings, and the
Organizational Context: More Than Meets the Eye?
Kluemper, Rosen, Mossholder. Journal of Applied Social
Psychology, February 2012.
http://onlinelibrary.wiley.com/doi/10.1111/j.1559-
1816.2011.00881.x/pdf
 Online Posting of Unprofessional Content by Medical
Students. Chretien, Greysen, Chretien, and Kind. JAMA,
302 (121), 2009.