This presentation covers different topics of INDIAN DAIRY INDUSTRY like,Introduction, History, Current status, Opportunities, Constraints, Solution of constraints, SWOT analysis and Conclusion.
Main source of the data and information of this presentation are 'Indian Journal of Applied research, Indian Dairyman, National Dairy Development Board Annual Report 2012-2013, 19th livestock census-2012 all India report, International Journal of Logistic and Supply Chain Management Perspectives'.
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P.G. INSTITUTE OF AGRI BUSINESS MANAGEMENT
JUNAGADH AGRICULTURAL UNIVERSITY
ADVISOR:
PROF. H. Y. MAHETA
ASSISTANT PROFESSOR
PGIABM, JAU, JUNAGADH
SPEAKER:
RATHOD KRISHNA
J4-01320-2014 (SEM-2)
ROLL NO. -28
3. content
Introduction
History
Current status of Indian dairy industry
Opportunities of Indian dairy industry
Constraints of Indian dairy industry
Solution of constraints
SWOT analysis
Conclusion
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5. Introduction
India ranks first in dairy industry in all over the world
While other countries dreaming to be at the top, India is already at the top
Indian dairy industry is one of the allied industry of agriculture.
Directly depends on livestock and indirectly depends on rain
More than 10 million farmers sell their milk to 170 milk producer’s
cooperatives
Growth rate is 7 per cent per annum
India accounts for more than 15 per cent of world’s total milk production
5Source : Anonymous, 2013
7. History
Before independence, dairy industry was not more progressive
Practiced as a rural cottage industry
Semi commercialized dairy started with…
Military dairy
Farmers
Co-operative unions
7Source : Anonymous, 2013
8. Operation flood – launched in 1970
Three phases – OFP-1, OFP-2, OFP-3
8
Cont…
OFP -1 (1970-1980)
support form Europe through world
connecting milk sheds with consumer
OFP -2 (1981-1985)
milk sheds increased to 136
290 urban markets
43,000 village co-operatives
4.25 Million milk producer
OFP -3
Co-operative expanded
Infrastructure
Cattle health care
Education
30,000 new dairies
Women participation
Source : Anonymous, 2013
9. Top 10 countries in livestock production
9
0
50
100
150
200
250
Brazil
India
U.S.A.
China
Argentina
Ethiopia
Sudan
Mexico
Pakistan
Australia
nepal
egypt
Philippines
Myanmar
Vietnam
Indonesia
Thailand
Bangladesh
nigiria
Iran
Mongolia
cattle
buffalo
goat
Source : Anonymous, 2009
16. Local dairy cooperatives
16
Local Dairy Co-operatives State
Amul Gujarat
Warana Maharashtra
Verka Punjab
Vijaya Andhra Pradesh
Aavin Tamilnadu
Milma Kerala
Saras Rajasthan
Parag Uttar Pradesh
The packaged milk segment is dominated by the dairy cooperatives
Source : Anonymous, 2013
17. Distribution of milk in India
Milk produced in villages
Milk consumed in
villages (48%)
Surplus milk flowing into urban
areas (52%)
Handled by
unorganized
sector(70%)
Handled by
cooperative
sector(16%)
Handled by
private organized
sector(14%)
17Source : Anil, 2013
18. Supply chain in India
18
Urban Consumer For Milk
Hotels/ Business Consumption For
Milk And Milk Products
Milk Co-operatives Private Dairy Urban Vendors Private Traders
Farmers
Source : Anonymous, 2013
19. Key players of Indian dairy industry
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Key players Brand Turnover (2009-10)
(rs. Crore)
GCMMF Amul 8,007
Nestle, India Nestle 1,641
Punjab State Cooperative Verka 1,150
Hatsun agro Anun, Komatha, Hatsun curd 1,141
Kwality Kwality Walls 1,054
Parag milk food Parag 550
Modern dairy Modern dairy 445
Rajasthan state co-operative Saras 300
Vadilal industries Vadilal 189
Himalaya international Himalaya fresh (Paneer) 69
Source : Anonymous, 2013
20. Categorization of the dairy
products
Raw Milk
Liquid Milk
Value Added
Products
Non-traditional
Value Added
Products
Traditional Value
Added Products
20Source : Anonymous, 2014
22. Demand condition
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Demand condition
Market size and growth Market growth is due to high per capita consumption,
increasing population and health consciousness
Consumption patterns Consumption of processed and packaged dairy products
is increasing in urban areas
Unpackaged milk is still preferred because of taste and
price
Sophistication of consumers Consumer awareness on product quality is increasing but
in a very small portion of the population
Receptivity to new products Mostly urban consumers have an increasing
interest in new products
Impact of market on demand Consumers now have a variety of quality products
Source : Anonymous, 2013
24. Top 10 countries in milk production
24
Sr.
no.
Country Milk
Production
(MT)
1 European Union-27 140.62
2 India 121.30
3 United States 88.77
4 China 31.78
5 Russian Federation 31.20
6 Brazil 30.85
7 New Zealand 18.05
8 Mexico 11.23
9 Argentina 11.07
10 Ukraine 10.81
2011
Source: Prabu, 2014
25. Milk production in India
2005-
06
2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Production (MT) 97.1 102.6 107.9 112.2 116.4 121.8 127.9 132.4
Per capita availability
(gms/day)
241 251 260 266 273 281 290 301
25
Year
Milk
Source : Anonymous, 2014
26. Top 7 states in
milk production
1. Uttar Pradesh
2. Rajasthan
3. Andhra Pradesh
4. Gujarat
5. Punjab
6. Maharashtra
7. Madhya Pradesh
26Source :Sanjay (2012)
33. Opportunities
Large market and investment opportunities
Increasing quality of available milk for processing
Increasing income level of consumer
Changing lifestyle and preference for dairy products
Increasing number of customers
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34. Untapped indigenous dairy products
Low cost of manpower and employment generation
Greater awareness to explore to global trends
Availability of raw material
Employment opportunities
34
Cont…
35. Milk from oilseed crops
Three major crops :
soybean
peanut
coconut
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40. Constraints in promoting exports of dairy products from India
Low productivity
Lack of modern technologies
Improper management of dairy animal management practices
Unawareness of GMP and GLP
40
Cont…
Source : Subhash et. al.,2014
41. Constraints of market structure
Competitive structure
Lack of good Governance
Lack of standardization for dairy products
Marketing chain capacity and efficiency
Distribution channels
How market signals are conveyed or distorted
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44. 44
Direct feedback from customer
Identification of recurring problems about vijya milk
Building accountability and enduring transparency in the
organization
Building confidence among the customers
Complaint
Redressal
System
Cont…
Source : Praveen,2012
45. Establishment of Community Cattle Care Centre
Increase in n of milking machines
Recruiting skilled person
Improving efficiency of can
Development of dairy processing equipments
Development of energy efficient devices – save energy
Exploring possibility of retort pouches for UHT milk
45
Cont…
Source : Shiddharth, 2014
46. Reproductive management of dairy heard
Fodder development program
Strengthening and expanding milk production system at village level
Training and capacity building under NDP-1
46
Cont…
Source : Dilip, 2014
47. Governments efforts and initiatives for upgrading dairy industry in India
National Dairy Development Plans
Intensive dairy development program
Strengthening of infrastructure
Assistant to cooperatives
The national mission for protein supplements
47
Cont…
Source : Anonymous, 2014
49. 49
Strength
• Demand profile
• Quite reasonable
• Flexibility on product mix
• Availability of raw material
• Technical manpower
Weakness
• Perishability
• Lack of control over yield
• Problematic distribution
• competition
Opportunities
• Investment opportunities
• Increasing income level
• Changing lifestyle
• Untapped indigenous milk
products
Threats
• Food safety
• Use of drugs and
pharmaceuticals for animals
• Draught and flood
51. Highly competitive Indian dairy industry poses threat/challenges for the survival in
the global dairy market.
There is no doubt that there is tremendous scope for the growth of the dairy
industry in the new millennium.
The dairy industry in India has been on a steady path of progression since Indian
independence.
It has grown from producing 17 million tons of milk in 1951 to producing 127.3
million tons in 2012. Today, India is one of the largest milk producing countries in
the world. Currently, the Indian dairy market is growing at an annual rate of 7 per
cent.
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CONCLUSION
52. Cont…
Compound Annual Growth Rate (CAGR) of 16 percent, it is anticipated to reach
USD 118 billion in 2017.
strong demand for dairy products, the Indian dairy industry is all set to
experience high growth rates in the next five years.
Further Indian Dairy Sector is now all set ready to invite foreign investments as
well by proving that India is a well set and established market for Dairy business.
So one can surely say, be it an investor, a researcher, or a businessman, Indian
Dairy Sector surely has something for everyone. Thus we can say that, we have
done so far and we can surely do better in coming future.
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