Ltb2014 digital deployment as a competitive advantage-shaun collins
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Shaun Collins gaat in op de digitale transformatie van ondernemingen in de 21e eeuw. Hij stelt aan de orde hoe de juiste toepassing van mobiele en cloud oplossingen ervoor kunnen zorgen dat een onderneming op voorsprong komt. Shaun gaat in op de impact die deze verandering heeft op alle stakeholders in de business; van medewerkers tot klanten. Hij kijkt naar hoe de toepassing en toename van 4G technologie, gecombineerd met de kracht van de adoptie van smartphone en tablet, zal zorgen voor een versnelling in de verandering van alle branches.
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Ltb2014 digital deployment as a competitive advantage-shaun collins
- 1. Digital Deployment as a Competitive Advantage Shaun Collins CEO CCS insight
- 2. Digital Deployment as a Competitive Advantage Shaun Collins CEO CCS Insight @shauncollins
- 3. 3© CCS Insight Boundaries between Devices Are Blurring Consumer needs Communication Personal Media and content consumption Communal Content creation Productivity, computing power Portability Screen size Smart- phones Larger smart- phones Phablets Small tablets Large tablets Convertibles, small notebooks Notebooks All-in-one, TVs, etc <=4.0" 4.1"-5.4" 5.5"-6.9" 7.0"-8.9" 9.0"-10.9" 11.0"-13.9" 14.0"-18.9" 19"-23" 23"+
- 4. 4© CCS Insight The Tablet Filled the Gap between Phones and Laptops
- 5. 5© CCS Insight Phablets and Small Tablets Bridged the Gap between Phones and Tablets
- 6. 6© CCS Insight Mobile Devices Are Now a Continuum with New Categories +97%+43% +252%+132% Growth in volume (units) from 2012 to 2017 Growth in value from 2012 to 2017 Source: CCS Insight
- 7. 7© CCS Insight Mobile Devices Are Now a Continuum of Homogeneous Screens 2.4-inch 3-inch 4.5-inch 5-inch 6-inch 7-inch 8-inch 10-inch
- 8. 8© CCS Insight Enterprise Priorities in 2014
- 9. 9© CCS Insight European IT Budgets on the Increase Increase more than 10% Increase 5% to 10% Increase 0% to 5% Unchanged Decrease 0% to 5% Decrease 5% to 10% Decrease more than 10% 18% 19% 9% 37% 5% 8% 4% IT budget change, 2014 versus 2013
- 10. 10© CCS Insight Which Areas Will Be Prioritised? 0% 10% 20% 30% 40% 50% 60% Hardware Software Cloud services Outside services Maintenance Staff None 49% 52% 31% 25% 33% 43%1% European IT budget priorities, 2014
- 11. 11© CCS Insight Which Areas Will Be Prioritised? 0% 10% 20% 30% 40% 50% 60% Hardware Software Cloud services Outside services Maintenance Staff None 49% 52% 31% 25% 33% 43%1% European IT budget priorities, 2014
- 12. 12© CCS Insight IT Projects Priorities in Europe in 2014 0% 10% 20% 30% 40% 50% 60% Server virtualization Tablet PCs DR/BC Smartphones Mobility BI/BA/data warehousing Backup for virtual servers Custom app development Net management and monitoring Network-based security Virtual networks and storage Identity and access management Mobile applications European IT project priorities, 2014
- 13. 13© CCS Insight IT Projects Priorities in Europe in 2014 0% 10% 20% 30% 40% 50% 60% Server virtualization Tablet PCs DR/BC Smartphones Mobility BI/BA/data warehousing Backup for virtual servers Custom app development Net management and monitoring Network-based security Virtual networks and storage Identity and access management Mobile applications 41% 40% 37% European IT project priorities, 2014
- 14. 14© CCS Insight 74 76 78 80 82 84 86 88 90 92 94 Mobility/Security 2014 2013 2012 Management Investment Priorities Moving to Mobility Quickly
- 15. 15© CCS Insight Every Minute, We Communicate in Multiple Ways 700,000 100 1,500 15,000 205 million 98,000 400,000 7,000 Facebook updates New LinkedIn accounts New blog posts iPhone apps downloaded E-mails sent New tweets Skype calls New pictures uploaded to Flickr Source: CCS Insight and company reports
- 16. 16© CCS Insight Three in Four Phones in Use at the End of 2013 Will Be Smartphones 0% 20% 40% 60% 80% 100% Smartphones Non-smartphones 15 15.5 16 2012 2013 2014 2015 2016 2017 2018 15.7 15.7 15.7 15.7 15.7 15.8 15.9 Proportion of smartphones and non-smartphones (%) Smartphone installed base (M) Source: CCS Insight Netherlands installed base
- 17. 17© CCS Insight LTE Transforms the Device Landscape by 2015 Source: CCS Insight Phone volume (M) Netherlands shipments 0 1 2 3 4 5 6 7 2012 2013 2014 2015 2016 2017 2018 1.1 0.8 0.4 0.3 0.2 0.2 0.2 4.8 2.9 2.0 1.2 0.7 0.4 0.1 0.2 2.5 3.7 4.6 5.2 5.6 5.9 GSM WCDMA LTE
- 18. 18© CCS Insight The First 20 Quarters of 4G and 3G Adoption Compared (Netherlands) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 3G 4G 4G forecast Source: CCS Insight
- 19. 19© CCS Insight The Mobility Market is Complex and Unstructured Content, Services and Platforms Networks Mobile Manufacturers Influencers PC Manufacturers
- 20. 20© CCS Insight React and Rationalize: 2011/12 • Centralization, cost control and visibility • Address consumerisation, device and app complexity - BYOD • Mobile strategy and lifecycle management • Mobile security and risk management • Policy, governance and compliance • Efficiency of ICT infrastructure • Functional profiling Enable and Transform: 2013/14 • Innovate • Increase business agility • Customer engagement and service • Collaboration between employees, customers and suppliers • Optimize processes • Flexible and new ways of working • Revenue and upsell or cross-sell Summary: Many CIOs in "Reaction Mode" and Transitioning
- 21. 21© CCS Insight Mobility First — Servers to PCs to Mobile to Tablets TCO ROI TCS "tactical" to "strategic"
- 22. 22© CCS Insight Multi-device usage fuels the need for cloud services Brings higher traffic per user and per device The Cloud is Central to a Consistent Multi-Screen Connected Enterprise
- 23. 23© CCS Insight Tom Daly (Director for Global Connections) “Its about enabling desire” In 2014 the mobile team became larger than the desktop team Released a Digital Design Guidelines – optimise mobile implementation Coke Play – gamified loyalty programme aimed at Korean teens Mobile video at the centre of the deployment – more mobile views than desktop in 2014 “There is nothing in our pipeline that does not have mobile in it” Also helping Coke with operations, bottling, merchandising Coca-Cola: ‘Phone in One Hand, Coke in The Other’
- 24. 24© CCS Insight Coping with Staggering Amounts of Data Every day, 2.5 quintillion bytes of data are created — so much that 90 percent of the data in the world today has been created in the last two years alone. IBM, 2013
- 25. 25© CCS Insight Eventually, Everything Will Be Connected Smart metering Connected cars Smart cities eHealth Connected home Retail
- 26. 26© CCS Insight Google Now and big data as examples Constant challenges from regulators The security of personal and professional cloud will be important Cavalier attitudes to privacy will be a barrier to consumer adoption outside the US Privacy and Security May Be Barriers to Some But Not All
- 27. 27© CCS Insight So What?
- 28. 28© CCS Insight CIOs are under increasing pressure to respond to complexity/fragmentation • Fixed and mobile presence becomes a competitive advantage for enterprises • Explosion of devices and stakeholder requests demands flexibility and agility • Budgets straining to keep pace with these changes and challenges Cloud and mobile are capturing the imagination of the enterprise • CIOs are embracing cloud as they invest in more capable networks and devices • Seeking out single providers for multiple services and bearers • Integrating complex networks on premise and off-site So What?
- 29. 29© CCS Insight Service providers are key to exploiting an enormous cloud / connection opportunity • Enterprise security and customer confidence will be key • Service Providers are central to the deployment of these solutions to large and small enterprise A complex combination of solutions and distribution will be crucial • Providing complex solutions from one source will be central to these changes • Consistent decisions across fixed and mobile properties will be expected • Complex sourcing and QoS deals will move solutions from transactions to service So What?
- 30. CCS Insight www.ccsinsight.com EMEA: North America: 268 Bath Road 21574 Castleton Street Slough Cupertino SL1 4DX CA 95014 UK Twitter: @ccsinsight US Tel: +44 8450 574223 info@ccsinsight.com Tel: +1 408 886 1745 Shaun Collins shaun.collins@ccsinsight.com +44 7836 699970 @shauncollins
Hinweis der Redaktion
- In this process of filling in the gaps, the unique value of the mobile phone got to some extent lost for two reasons: One, more people own multiple, as in more than 2, devices on the spectrum, and in their portfolio, more than one device in their portfolio can well do what people want. And two, what people want to do on the devices has also evolved in the process. To start with communication: clearly, the mobile phone has a very strong proposition when it comes to making calls. But communication nowadays is beyond calls. Tablets and laptops are heavily used for skype. Snappy communication over social networks happens on all devices. Next, the consumption of media. Now this is clearly across the entire spectrum. Smaller devices are more personal than TVs, but then in the middle there are the tablets, which can be shared on personal. Media content creation (photos and videos) is still confined more to the smaller devices. Although you will all remember last year, during the Olympics, how the Olympic stadium looked like with people holding their tablets and taking photos on them. Weird at the beginning. Totally normal right now. Productivity also has a preferred home in the larger devices for now, although a small tablet could be completely capable of showing a powerpoint presentation. And then of course portability relates more to smaller devices. But tablets are portable too. So I am not trying to say is: there is still a large difference between a 4-inch smartphone and a laptop, but a difference between a 4-inch smartphone and a 7-inch tablet, or a 6.5-inch phablet is less clear in functionality. So th unique value of each category is somewhat depreciated.
- Then 2-3 years ago, a 10-inch tablet filled in the gap between the mobile phone and the laptop. In the beginning it wasn’t even clear whether there was a proper gap to be filled, but the growth came so quickly, then it became clear- the tablet is a device of its own right. And a very quickly growing number of people started having 3, not two devices with a black screen.
- And then in the last 12-15 months, the gap between the smartphone and the 10-inch tablet got bridged with a astonishing speed by two new kids: the small tablet (7-8 inch) and the phablet (5.5-6.9 inch). I am not saying that 7-inch tablets and 6-inch phablets didn’t exist before the fall of 2012, but it’s in late 2012 and during 2013 that these devices really proved their place. I think you will all recall the scepticism around the too big phone, and around the too little tablet- and this was literally 18 months ago.
- So as a result, in the last 12 months, significant volumes of black screen devices started selling across the entire continuum of screen sizes- startting from 2.5” ultra-entry level smartphones, through the mid range smartphones, high end big screen smartphones, to phablet, then to small tbalets, then to large tablets, then off to small laptops and convirtables and up to the proper 15-inch laptops. And the continuum goes on to “proper” screens like TVs.
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