3. Demographics
• Age group 13-20
• Mostly still in full/ part time education
• Pocket money a week: £10-20
• Part-time jobs
• Always looking for a bargain/ discount
• Opinionated teens (have strong views- have the need to express
originality)
• Interested in subjects studying/ Hobbies/ Technology
• Use social networking sites regularly such as FB/ Twitter/
Instagram/ Vine/ Whats App/ E-mail
• Teens that follow celebs and trends, take advantage of big named
people e.g. Rihanna
• Household income yearly £25,000- £30,000
4. Psychographics
The different psychographic groups we would like to target our film at
are:
• Aspirer
• Explorer
• Reformer
The reason for selecting these 4C category psychographics is because
they will be most affected by the film and it will appeal to them
more because it will cater to there needs. Rather than the other
psychographics this is because they are a lot stricter with there
values and beliefs . And are seen to be a passive audience meaning
they are very quick to react to what they have seen without
understanding the storyline.
5. Aspirer
Aspirer: Materialistic, acquisitive, affinitive, oriented to
extrinsic ... image, appearance, charisma, persona and
fashion. Attractive packaging more important than quality
of contents. (Younger, clerical/sales type occupation)
This is the main target audience for my film because are they
younger audience who are into materialistic things, most
materialistic things will be shown in our film trailer such as
social networking sites/ technology/ fashion and the quality
of the characters. Our film will appeal to them most
because it contains a lot of things they can relate to, to do
with persona and attitude. Also situations and
circumstances they may face in the future.
6. Explorer
Explorer: Energy - autonomy, experience, challenge, new
frontiers. Brand choice highlights difference, sensation,
adventure, indulgence and instant effect - the first to try
new brands. (Younger - student)
This psychographic links well with the aspirer as they both talk
about the younger target audience, but in Explorer it is
more to do with the student. The film would appeal to this
psychographic because the film is taken place in the
student world (point of view) and captures experience and
challenges that they may have or will face. The Mood
board reflects the explorer psychographics as it shows
adventure, brand choice and differences.
7. Reformer
• Reformer: Freedom from restriction, personal growth,
social awareness, value for time, independent judgement,
tolerance of complexity, anti-materialistic but intolerant of
bad taste. Curious and enquiring, support growth of new
product categories. Select brands for intrinsic quality,
favouring natural simplicity, small is beautiful.(Higher
Education)
This is seen as the students in university or people who are in
the higher education system. This psychographic can relate
to our film as it can give them a chance to judge/ have an
opinion on things (independent). Also make them have a
social awareness of peoples views on society and different
age groups.
8. Target Audience
The primary Target Audience for our film, is
Teens/ Young Adults.
This is because of the huge market area for teens and
young adults, we thought as a group it would be easy
to target them because we can relate to them and
there needs also we are in the same category of the
young adults. I have previously explained the different
psychographics we will be targeting at. As the target
audience we are targeting at use new technologies
such as iPads/iPhone etc we will incorporate those in
our film so that it relates to our TA.
9. • The ways in which we will target our audience instantly and actively, is by
advertising our film on social networking sites such as Facebook, Twitter
and Instagram. These are the most famous active sites used by the target
audience we are marketing our film at.
• Also upload a link on YouTube of our film trailer/ Clips of behind the scene
footage.
• We will also create Billboard posters to advertise at bus stops and train
stations. This will be seen by our target audience as they use London
transport on a regular basis to get to and from school.
• Also create a Synergy (buzz) around our film by creating a #hashtag to
trend on twitter.
Ways of reaching audience:
