Sports fans have always shouted at the screen and leapt off the couch with the roar of the crowd. Today, watching live sports is an even more active experience, because our devices are always within reach and it engages the audience. The KINSHIP team will present and analyse what happened on the second screen over the weekend's Super Rugby action, with respect to how fans share the rush and how brands can engage them.

1. The Digital Game

2. SOCIAL
MEDIA
THE BRIGHT& SHINY“THING” CALLED ….

3. The Social Ecosystem
Par$cipa$ng
Listening,
establishing
reputa1on
(I’m
one
of
you)
Managed
Listening,
suppor1ng,
building
reputa1on,
marke1ng
Owned
Listening,
suppor1ng,
building
rela1onships,
collabora1ng
External
Communi1es
Closed
Network
Internal
Communi1es
Example:
customer
communi1es
Example:
channels,
members
Example:
Intranets,
communi1es
of
prac1ce
Wikis

4. SUPER
RUGBY
CORE
BUSINESS
REMAINS
THE
SAME

5. @Michae1Green
80,000 Physical Event

6. XXX,000,000 involved in the digital
conversation

7. Why is it important to have a
strong digital game?

8. 8

9. 9

10. Why the 2nd Screen Will define Success
• Engage and Grow fans
• Attract Sponsors
• Key pivot of a Digital and Mobile Brand
• Be part of the Conversation
• Crisis Management
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11. Round 9 Digital Conversation
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12. Digital Sources by Volume
12

13. 13

14. 14

15. Sponsors: Missing Link
15

16. 16
How to Start

17. Example: Sponsor
17

18. How to achieve Business Outcomes
PNCP + Monitor + Continuous Improvement
ü Create the right social PRESENCE
ü Grow the NETWORK SIZE
ü Make value-added CONTRIBUTIONS
ü Drive PARTIPICATION
ü MONITOR the results
ü Feedback to IMPROVE all the above.
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19. Questions?
19