3 days conferences, workshops and coaching

1. PRESENTING PARTNER
INDUSTRY PARTNERS
MEDIA PARTNER
HOSTING PARTNERSASSOCIATE PARTNER
5, avenue du Temple,
CH-1020 Renens, Switzerland
www.xmedialab.com info@xmedialab.com @xmedialab
PRO-DAY PUBLIC
CONFERENCE
General Admission
Friday 27
September 2013
WEEKEND
MASTERCLASSES
General Admission
Saturday 28 – Sunday 29
September 2013
THE LAB
By Application Only
Saturday 28 – Sunday 29
September 2013
10.00 - 18.00
followed by a
Networking Reception
16 world-class keynote
presentations - update
yourself in a day!
A weekend of intense
hands-on instructional
masterclasses - learn skills
you can apply to your
projects, your company and
your career immediately.
SAVE THE DATE
SEPTEMBER 2013
GIRL GEEK DINNERS
definitely does compute
Ticino{ }
(Ecole cantonale d'art de Lausanne)
27. 28. 29.
Nominate Your
Transmedia/Digital Culture
Project for the Lab Today!
A weekend of one-on-one
mentoring from the world’s
leading transmedia and
digital culture gurus - work
on your own project ideas!
Z hdk
Zurich University of the Arts
Bachelor of Arts in Design
Cast/Audiovisual Media
This is Switzerland’s
must-attend digital,
cultural and creative
industries event
of 2013

2. X Media Lab is the
internationally acclaimed
creative industries event.
XML creates a meeting
place uniquely designed
to assist people and
companies to realize
unique new forms of
transmedia and
interactive cultural
content, through
masterclasses, concept
development, business
matching, and direct
access to a world-class
network of creative
professionals.
Join us in Lausanne and
meet and make friends
with international
transmedia and digital
culture powerbrokers!
WHAT IS TRANSMEDIA?
Transmedia is “the vanguard process of
conveying messages, themes or storylines
to a mass audience through the artful and
well-planned use of multiple media
platforms and brand extension that creates
intense audience loyalty and long-term
engagement, enriches the value of creative
content and generates multiple revenue
streams.” (Jeff Gomez, 2013)
The platforms used by transmedia projects
can include: tv, film, books, comics, alternate
reality games, video games, real-life events
and performances, websites, apps,
augmented reality, social media, location
based services, computer game mechanics,
music, toys and more.
Transmedia techniques are used in fields as
diverse as television, film, marketing,
advertising and public relations, corporate
and brand narratives, and in education,
activism and geo-political implementations.
Put simply – transmedia is the hottest topic
in the digital culture, screen, media and
entertainment industries right now – and you
need to be across it.
16 of the world’s leading transmedia and digital
culture experts converge in Lausanne for
X Media Lab Switzerland “Transmedia”.
REGISTER TODAY!
TICKETS ON SALE NOW!

3. JEFF GOMEZ
Transmedia producer for
Avatar, Pirates of the
Caribbean, Halo, Men in
Black III, Hotwheels,
Transformers
(New York)
STEPHEN DINEHART
Award winning narrative
designer for computer
games: Company of Heroes,
Lord of the Rings, Batman,
the Marvel Universe
(Kansas City)
ERIC HUANG
Development Director,
Made in Me; Pioneering
digital publisher for
Penguin Books, Mind
Candy (Moshi Monsters)
(London)
NICOLAS HENCHOZ
Director EPFL+ECAL Lab; Bilan’s
“Top 300 Most Influential People
in Switzerland”; Chevalier des
Arts et des Lettres de la
République française
(Lausanne)
MARTINA MARA
Media psychologist;
researcher in human-robot
interactions and the future of
television at Ars Electronica,
FutureLab
(Linz)
KATIE SALEN
Award winning game
designer and author of Rules
of Play – the No. 1 game
design textbook; Founder of
Institute of Play
(New York)
BJARKE MYRTHU
CEO & Founder of Storyplanet
(investors include Joichi Ito,
CEO at MIT Medialab, investor
in Twitter, Last FM, Flickr and
Movable Type
(Copenhagen)
MATTEO STANZANI
Transmedia designer
for Disney, Ferrari, Ferrero;
Member of the 2013 Digital
Emmy Awards Jury
(New York)
INGRID KOPP
Director of Digital
Initiatives at Tribeca
Film Institute
(New York)
ALEX MCDOWELL
Transmedia’s Renaissance Man:
Narrative Designer for Minority
Report; Fight Club; Man of
Steel; MIT Media Lab; Assoc.
Prof., USC – School of
Cinematic Arts (Hollywood)
LUCY MCRAE
Body Architect; Fast
Company’s ’50 people
shaping the future’; TED
Fellow; Time Magazine’s
Fashion Invention Award
(Amsterdam)
ERINROSE SULLIVAN
Digital Marketing Strategist;
Former Director, Global
Insights & Strategy for
Electronic Arts
(Lausanne)
SIMON STAFFANS
Award winning content and
format developer for
MediaCity Finland; Avid
blogger and author of One
Year in Transmedia
(Vaasa)
ALEX ALEXANDER
Winner of MIPTV
Content360 Award 2013
(Sydney)
KARINE HALPERN
French transmedia
pioneer; Founder of
Transmedia Alliance
Europe
(Paris)
ANDRE DEAK
Award winning ‘post-journalist’
and web documentary
producer Co-founder of
House of Digital Culture;
ESPM Lab researcher
(Sao Paolo)
INTERNATIONAL KEYNOTE SPEAKERS & MENTORS

4. SCHEDULE OF EVENTS
No boring panels or Q&A sessions - just
information rich keynote presentations from 16 of
the world’s most acclaimed transmedia and digital
culture visionaries.
This one-day conference will give you a 360 degree
overview of transmedia - it’s power, application,
possibilities and future in our multipolar and
ubiquitously connected world.
You will learn tools and techniques from some of
the world’s leading transmedia practitioners and
entrepreneurs that you can apply to your projects
and company, today!
This is a high-intensity information download and
relationship building event for people who want to
succeed in the digital age.
Your knowledge will not only be up to date, you
will be out in front.
X Media Lab Switzerland “Transmedia” Pro-Day
Conference will be the most productive day you
spend out of the office this year.
A HIGHLIGHTS DAY CONFERENCE FOR CREATIVE
INDUSTRIES EXECUTIVES AND ENTREPRENEURS!
PRO-DAY PUBLIC
CONFERENCE
General Admission
Friday 27 September
10.00 – 18.00
followed by a Networking Reception
Screen Professionals:
producers, writers, directors,
editors, animators,
commissioners, executives,
distributors, investors,
strategists, analysts – across
the film, television and digital
media industries.
Interactive Media
Professionals: developers,
designers, producers,
strategists, executives,
investors, analysts, technology
wizards, hackers – across the
web, app, mobile, tablet,
computer games and
interactive industries.
Cultural Professionals: artists,
musicians, actors, dancers,
performers, cultural agents,
gallery and museum
professionals, producers,
artistic directors.
Publishing Professionals:
authors, agents, editors,
publishers.
Brand and Communications
Professionals: advertising and
marketing professionals, social
media specialists, branded
content creators, designers.
R&D Professionals: researchers,
developers, academics
Entrepreneurs: across the
creative and digital media
industries.
…anyone involved or interested
in the future of media,
transmedia and culture
and creativity!
WHO SHOULD ATTEND THE XML
SWITZERLAND: “TRANSMEDIA”
PRO-DAY CONFERENCE?
REGISTER TODAY!
TICKETS ON
SALE NOW!

5. WHO SHOULD ATTEND THE
XML SWITZERLAND: “TRANSMEDIA”
MASTERCLASS WEEKEND?
Advertisers Entrepreneurs Publishers Artists
Animators Filmmakers Recent graduates
Artistic Directors Founders TV Producers
Social Media Strategists Technology Wizards
Startups Games Designers Authors Hackers
Students Branded Content Creators Musicans
Performers Interaction Designers UI Designers
Tablet Developers Writers Marketers Directors
Cross Platform Producers Designers
Mobile App Developers Narrative Architects
Developers Creative Producers UX Designers
Projects can have a cultural, entertainment,
educational or informational objective.
They can be:
Purely conceptual propositions
Proof of concept
Early prototypes (eg. script, storyboard, demo,
beta, or wireframe level)
At all stages the focus of The Lab is on you and
your idea!
WHAT KIND OF PROJECTS IS XML
SWITZERLAND: “TRANSMEDIA”
LOOKING FOR?
NOMINATE YOUR
PROJECT
DO YOU HAVE A GROUND-BREAKING
TRANSMEDIA PROJECT THAT YOU
WANT TO REALISE?
Are you working on a film, television project, game,
digital media idea, or communications strategy
that you want to extend across media platforms?
Nominate your team of 2 - 5 people with the ability
to talk about the creative, digital and financial
aspects of your project or idea. At least one of the
team members must be Swiss or live in
Switzerland.
16 projects will be selected to participate in the
Lab, and will gain access to all the XML Switzerland
“Transmedia” speakers and mentors in private
one-on-one consultation sessions over the course
of the Lab.
Nomination is simple and it’s free!
THE LAB
By Application Only!
Nominations are now open!
FOR CREATIVE AND CULTURAL
INDUSTRIES PRACTITIONERS!
A weekend jam-packed with multi-track masterclass
sessions and networking opportunities with delegates
from all over Switzerland and all over the world.
If the Pro-Day Conference was the feature film, then
the Masterclass Weekend is the Directors - Extended
Redux Version!
This is your opportunity to spend quality time learning
world’s best practice in a structured environment from
the XML Switzerland: “Transmedia” International
Speakers & Mentors. Each Masterclass is 90 minutes
with 60 minutes instruction and 30 minutes Q&A.
What you learn at a XML Masterclass today - you will be
applying to your project, company and career
tomorrow.
Think of it as a mini MBA in transmedia!
WEEKEND
MASTERCLASSES
General Admission
REGISTER TODAY!

6. WHICH X MEDIA LAB
SWITZERLAND: “TRANSMEDIA”
EVENTS SHOULD YOU ATTEND?
YOU’RE A TIME POOR EXECUTIVE AND
YOU WANT TO BE FULLY UPDATED ON
WORLD’S BEST PRACTICE
Attend the Pro-Day Conference on Friday 27
September and update yourself in a day!
YOU WANT LOADS OF NEW SKILLS, IDEAS
AND INSPIRATION, AND A HIGHLY
VALUABLE INTERNATIONAL NETWORK
Attend the Pro-Day Conference and
Masterclass Weekend on Saturday 28 –
Sunday 29 September.
YOU HAVE A TRANSMEDIA PROJECT
(AND TEAM) THAT YOU WANT TO
BE MENTORED
Nominate your project for the Lab!
YOU’RE A RECENT GRADUATE / STUDENT
Register today for the Masterclass Weekend!
NOMINATE YOUR
PROJECT
BUY TICKETS!
WEEKEND
MASTERCLASSES*
28 - 29 SEPTEMBER
Industry Professional CHF 95
Students (places strictly limited) CHF 25
Industry Professional CHF 50
Students CHF 25
PRO-DAY PUBLIC
CONFERENCE*
27 SEPTEMBER
CONFERENCE*
& WEEKEND
MASTERCLASSES*
28 - 29 SEPTEMBER
Industry Professional CHF 145
Students CHF 50
Registration to the Masterclass Weekend includes lunch and refreshments
Registration to the Pro-Day Conference includes lunch, refreshments and networking reception
* Note that the Pro-Day Conference and Weekend Masterclasses will be held in English and that
translation will not be provided
REGISTRATION
VENUE: ECAL (Ecole cantonale d'art de Lausanne)
5, avenue du Temple,
CH-1020 Renens, Switzerland
TRAVELLING TO SWITZERLAND
SAVE 15% ON YOUR FLIGHT
With SWISS as our "Official Carrier" we can offer you discounts of
up to 15% on your SWISS flights to and from Switzerland.
Contact us for details: info@xmedialab.com

7. Adobe Systems France (FR)
Alliance EPFL VPIV (CH)
Amsterdam University of Applied
Arts & Sciences (NL)
Aperto Schweiz AG (CH)
Basel Stadt (CH)
BBC (UK)
Bilan (CH)
bitforge Ltd. (CH)
BlueLion Incubator (CH)
Brickflow (FRA)
CERN (CH)
Christoph Merian Stiftung (CH)
Digitalarti (FRA)
Double Negative Visual Effects (UK)
EPFL (CH)
ETH Zurich (CH)
European Broadcasting Union (CH)
FarFromHomePage (DE)
FILAS (IT)
Fonction Cinema (CH)
Fondation du Festival De Jazz De Montreu (CH)
Foundation Science et Cité (CH)
Gbanga (CH)
Headfun (CH
Headstore CH)
Herzog&deMeuron (CH)
HUB Zurich (CH)
Hyperweek (CH)
i-net Innovation (CH)
iart interactive (CH)
IIP Create (NL)
Interactive Things (CH)
Interxion (CH)
Istituto Europeo di Design (BR)
iTaste (CH)
Jugendinfo Winterthur (CH)
Kaisersrot (CH)
kamm(m)acher GmbH (CH)
Kunstsmuseum Basel (CH)
Lucerne University of Applied
Arts and Sciences (CH)
Lucerne University of Art & Design (CH)
Manto (DK)
Media Futurist (CH)
Metaverse Makeovers (AU)
Migros-Kulturprozent (CH)
Miniclip (CH)
mxlab (CH)
Neue Galerie Luzern (CH)
nocreator (CH)
Nothing Interactive (CH)
Optickle GmbH (CH)
Presence Switzerland, FDFA (CH)
Pro Helvetia (CH)
Project Hub (BR)
PXL (CH)
REG Lab Denmark (DK)
Relax In The Air (CH)
Rubedo (UK)
Saxonia Media (DE)
School of Life (UK)
Schweizer Trickfilmgruppe GSFA/STFG (CH)
Space Synapse Systems (UK)
Special Broadcasting Service (AUS)
SRG SSR (CH)
SUPSI - Laboratoria cultura visiva (CH)
Susan O'Connor Writing Studio (USA)
Swiss Animated Film Group (GSFA STFG) (CH)
Swiss Biennial on Science,
Technics and Aesthetics (CH)
Swiss Federal Office of Culture (CH)
Swiss Film Association (CH)
Swiss Made Software (CH)
Swiss Mobicamp (CH)
Swiss Radio & Television (SRF) (CH)
Tanzhaus Zürich (CH)
Tatenträger GmbH (CH)
Tegoro Solutions (CH)
TERTSA GmbH (CH)
The company P (SWE)
The Futures Agency (CH)
The Huffington Post (US)
The Wire (CH)
Tweaklab (CH)
University of Basel (CH)
University of Bath (UK)
Video Game Play (CH)
Visionarity (CH)
wemakeit.ch GmbH (CH)
YOLK GmbH (CH)
Zentrum für Kunst und Medientechnologie
Karlsruhe (ZKM) (DE)
Zurich University of the Arts (ZHdK) (CH)
“XML listens to the present to
connect with the future from every
corner of the world. I have never
experienced anything like this!”
Corvida Raven – Formerly TED Community
Catalyst; Intel Advisor; Community Manager
for Fast Company (New York)
“Participating in X Media Lab has
been a great experience. Talking to
the mentors has made us rethink what
we do, why we do it and how we do it.
This has led to fundamental changes in
what we try to achieve, how we work
and how we communicate.”
Reto Sen - CEO, Bitforge (Zurich)
“such a great forum for entrepreneurs
to connect and share ideas.”
Amin Zoufonoun – Director; Corporate
Development, Facebook (Silicon Valley)
“We’ve learnt in one day
what took us 1.5 years”
Manuel Scheidegger -
CEO Farfromhomepage (Basel/Berlin)
2012 X MEDIA LAB SWITZERLAND ATTENDEES INCLUDED
WHAT PEOPLE ARE SAYING ABOUT X MEDIA LAB