In this interactive session attendees will be split into groups and have the opportunity to share their experiences and discuss the following issues: - Uncovering changes in society, lifestyle and consumers - How changes in the retail environment impact packaging strategies - Investigating digital natives and how you can target packaging towards their wants and needs - Examining and learning from shopping behaviors - Utilising consumer trends to revamping and launching new packaging - Maximising brand visibility through packaging - Understanding how mobile is shaping the future of shopping and packaging Interactive workshop by Bernd Albrecht - Packaging Innovation Manager Europe, R&D MARS Petcare - MARS

2. www.mars.com

4. Does it make sense not sharing your live a dog?
Certainly - yes
No – because you´ll miss a great experience!

10. Packaging is not everything.
But everything is nothing without packaging.
Packaging

11. What comes first ?
... the product !
Packaging

12. Packaging

13. What comes next ?
... the packaging !
Packaging

14. Packaging

15. ... iconic brands !
Packaging

16. ... iconic packs ?
Packaging

17. ... iconic pack !
Packaging

18. ... iconic pack !
Packaging

19. Packaging

20. ... be inspired!
Packaging

21. Packaging

22. Packaging

23. Driving
the chance!