Hashtag101 my memberbenefit_webinar

#Hashtags 101 Webinar(*)

(*) Webinar brought to you courtesy of your Chamber Membership

kevin@mymemberbeneﬁt.com
Kevin Ferrrasci OʼMalley
503-567-8650
twitter.com/kfom
Tuesday, December 17, 2013

Poll Question #1
a) B2B
You sell to Businesses

b) B2C
You sell to Consumers

c) Both
You sell to both Consumers & also Businesses

Kevin Ferrrasci OʼMalley • kevin@mymemberbeneﬁt.com
twitter.com/kfom • 503-567-8650

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Poll Question #2
Have you ever used
a “#” Hashtag ?
a) Yes
b) No
c) Not sure


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What’s a Hashtag ? It’s the Number Symbol plus some

Hashtag Tips:
Make it Relevant

No spaces
No punctuation or symbols


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Very fact that you see cartoons with Hashtags COOL, TRENDY
Timberlake and Video
BUT note the ﬁrst tip: MAKE IT RELEVANT key most important
also know that other than # (shift 3) is only symbol you can use. No SPACES
Numbers are OK but must have at least one letter in your hashtag


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Notice bottom yellow arrow: First recorded use HASHTAG back in
2007
Also not that the hashtag #sandiegoﬁre is red = it’s a link
So when Twitter sees the number or pound symbol it’s
automatically going to create a link. Something so simple
becomes very powerful

Hashtag Tips:
Keep it Short
Natural Disasters


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Look what happened the very next day... people are using the
Hashtag why ?
Remember this hashtag history lesson - people started using
hashtags because they were RELEVANT. helped them
“GROUP_SORT” or “CATEGORIZE” even “SEARCH”

2 TIPS: keep it short - make it readable PAY
attention Natural Disasters

What Can Hashtags Do For Your Business ?
1) Amplify reach
2) Start real-time conversations
3) Build community
4) Drive Commerce


Here’s four ways hashtags can beneﬁt your business
#1 AMPLIFY Reach: Remember #SanDiegoFire example
Good hashtag helps more people see your content/images
BECAUSE your getting found . --> people share, people search = you get found

Tool:www.hashtagify.me


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Visual tool to FINDrelevant hashtags: bigger the circle higher
popularity, thicker the line higher the correlation. Relative
popularity of hashtag


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FORGET Tweet it just means POST/UPDATE since #hashtags now
work on Facebook, Pinterest, Linkedin, Google+ NO Longer
unique to TWITTER

Comment/Connect at Conference
kfom Social Media Guidelines Preso #oscc13 Learned
some gr8 tips from @izomarketing @FrankKenny
kfom Golden Rules of Customer Service #3 Tune the
world out & the Member In via Keith Woods #oscc13
kfom 1st time I've every heard a ChamberPro intro
themselves using hashtag #KeizerChamber including
hand signs Sweet! #oscc13


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Very effective way at a conference to MEET new folks and have your
content seen and collect more followers. TO DO: /Connect at Conference


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Find & Share Content
kfom Oh, How Pinteresting!, New #PlacePins can help
#localbusiness open doors for new customers j.mp/
18314dJ

Hashtag Tips:
Not more than 2 hashtags

Good Hashtag = Shares & Clicks


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TIPS good hashtag gets you more shares and more shares = more
clicksConnect at Conference


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kfom Ditch the "Mobile Version" of your Email A
#marketing must read for every #smallbusiness owner
j.mp/1d04mvv 5 Dec from web
kfom Designing Business Location Website Pages: Part
One j.mp/1etFGA0 Excellent read for every
#smallbusiness owner 8 Nov from bitly
kfom Terrific #SmallBusiness owner read: RT @jdulski
How I Hire Adaptability & 5 Other Must Haves j.mp/
17cfEcK 7 Oct from web


TIPS: note SmallBusiness makes it a little easier to read

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Lifestyle and travel magazine using a hashtag #Oregon WHY ? so
people will ﬁnd their posts AND also people will know what they
are all about 1859 a little

Tool:www.hashtags.org/trending-on-twitter/


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USE: the hashtags.org tool to help you ﬁnd out if # is popular
TOP trending OR>>>

Tool:www.hashtags.org


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WHAT’s a hashtag mean ?

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Tool:www.tagdef.com


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How to Use Hashtags for Business ?
1) Contest
2) #FollowFriday, #FF
3) Online Chats
4) Comment/Connect at Conference
5) Find & Share Content
6) Competitive Intelligence
7) Random Fun


Re


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NOTE: #Contest all three platforms: Twitter, Facebook, AND
Linkedin using a hashtag POP QUIZZ ? What other #hashtag
other than Contest might you use?
Use the tool to check #WIN or #Giveaway

Great Tool:www.tagboard.com


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AWESOME TOOL Collects hashtags from lots of technology
platforms
notice in the slide: top left Twitter, Middle instagram, Google+
CLAIM you page

Don’t forget Offline - “Real World Promotion


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#mydunkin

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Hashtag Tip:
Beware of Hashtag Highjacking
He’s what you’d call a “Beef Snob”. Meet Steve, our beef
supplier who always delivers on quality
#MeetTheFarmers mcd.to/zlfnM1


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PR gone wrong. When you start thinking CLEVER hashtag beware.
--> bigger the biz the bigger the target on your back.

Hashtag Tip:
Beware of Hashtag Highjacking
He’s what you’d call a “Beef Snob”. Meet Steve, our beef
supplier who always delivers on quality
#MeetTheFarmers mcd.to/zlfnM1

The McRib contains the same chemical used to make
yoga mats, mmmmm #McDStories


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kfom @PhilGerb Just got word that this #dorkydad is
#pdx winner of @getaround contest !! R U coming to
#SobConNW- U, me & a Tesla ? 18 Jun12 from web
kfom @Getaround Just got word from @jeniferkatie that
I won #dorkydad #pdx !!! Got 2 plan a fun drive & will
share Tesla Pics. Many thks !! 18 Jun12 from web
JenniferKatie I made this just for my #dorkydad
@kfom. Here's hoping he's the big @getaround winner in
#pdx! #gokfomgo t.co/oks58lSf

Hashtag Tips:
OK to have some random fun


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SOMETIMES you don’t need to look up the #hashtag
My very clever daughter #dorkydad
TIPS OK FUN

If you would like to access video archive or
have a question email:
kevin@mymemberbenefit.com
NEXT WEBINAR: WED May 22nd at 10 am
Live Ask the Expert Q & A



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Yo
u

Hashtag101 my memberbenefit_webinar

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